Kbradley project cpart2

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  • Product IntroductionFor the last 20 years, Forsythe Rubber Products has been manufacturing tires centered on quality and performance for major branded manufacturers. Today, Forsythe has developed a new technology that will revolutionize the way you drive. The FAST, Forsythe Advanced Solution Tire, uses a break through in color technology that will create a bold statement. The road gripping tread on the FAST tires are built for faster starts and stops in the city. The longer lasting color rubber will extend the life of your tires. Say goodbye to the boring black tire and show your individuality with tires that make a statement, with better handling and longer wearing tire technology.
  • The FAST tire model starts with the purchase of the tires. Purchasing orleasing a car and buying tires are separate processes. There is no option for customizing your tires on vehicle websites.Purchasing tires is an aftermarket purchase.
  • FAST tires will partner with the car manufacturers to combine these processes. The consumer will be able to choose the color of the exterior, interior, wheels and the color of their tires in few easy steps. Consumers will be able to customize their vehicle. The color options will vary from bright colors for more the bold consumers to a dark grey for conservative buyers and khaki for military vehicles. The combination of the car and tire process will be a singular purchase experience.FAST will have an advantage over their competitors by selling the tires at the beginning of the vehicles purchase. This will help to create brand loyalty. Lease customers will purchase the FAST tires before they return their lease.Tire companies manufacturer many different sizes of tires for different vehicles. FAST tires will have an advantage over their competition by knowing the which size tires will be required for each vehicle.
  • FAST tires have a computer sensor in the tire to let the driver know when the tire pressure is low, the tire balance and the wear of their tires.
  • FAST will partner with OnStar. The OnStar app now shows the tire pressure. FAST technology will add more features to their product.The FAST wear sensor will let the consumer know when it is time to purchase new tires. The screen will show how many miles till the tires need to be replaced. This will give the consumer the sense of safety and let them budget for their upcoming purchase.
  • The FAST tire app will let the driver know when the tires are worn out.
  • FAST tires app will also have a button to purchase the replacement tires from your smart phone. The consumer will not need to research where to purchase the tires. With just a simple press of a button the location of the closest store or dealership are available to purchase and make an appointment to get their tires installed. or the consumer can order the tires online to be delivered to their home.
  • Americans dispose of 290 million tires a year and they recycle 233 million of them. Most tire stores will recycle your tires for a small fee. At the FAST recycling Center Drivers can recycle their old tires to the FAST Recycling Center or dealership for free. Rubber prices have quadrupled and oil prices have doubled in the last 3 ½ years. Oil derivatives. naptha and natural rubber, account for about 88% (60% oil derivatives and 28% rubber) of a tire’s raw material composition. Increased demand from China and poor weather conditions have driven up the natural rubber prices.1 Continued demand from China and a slow recovery of the rubber industry could keep rubber prices elevated and put pressure on profits.
  • FAST will work with the Federal government to establish a recycling tax credit for tires, similar to the Energy Star appliances. Purchasing tires with a recycle symbol on them will show that you are purchasing a tire that meets the Federal standard. Consumers will benefit from this program by both showing that they are saving the environment and saving tax dollars at the end of the year.
  • The Devulcanization Process breaks down the tire and removes the sulfur that originally was added to the rubber to make it hard. Reclaimed rubber is the result of this process, which is cheaper than virgin rubber. Although it lacks the strength of the strength of the original rubber.
  • FAST new chemical technology is added into the rubber to strengthen the tire. The tire with the color additives is manufactured to have a 25% longer road wear.
  • From my research,consumers do not have brand loyalty. They chose their tires on price or salesperson recommendation. FAST tires need to build their brand by having a Recycling tax credit.The tire purchase is separate from the vehicle. FAST tires will combine these processes to create a seamless experience.After the purchase the FAST tires the consumer will be able to monitor their tires performance and wear. The app will also include a button to purchase new tires when they need to be replaced.
  • Kbradley project cpart2

    1. 1. FAST – Forsythe Advanced Solution TireKatherine BradleyApplied Theory in Design – SDES 704 – OLSpring 2013Project C2
    2. 2. FAST Chemical Manufacturing ProcessFAST – Forsythe Advanced Solution TireWorn out tiresDevulcanization ProcessFAST Tire Purchase ProcessFAST Recycling Center/DealershipFAST Tire Purchase Process
    3. 3. FAST – Forsythe Advanced Solution Tire
    4. 4. FAST Chemical Manufacturing ProcessFAST – Forsythe Advanced Solution TireWorn out tiresDevulcanization ProcessFAST Tire Purchase ProcessFAST Recycling Center/DealershipFAST Tire Service App
    5. 5. FAST – Forsythe Advanced Solution Tire
    6. 6. FAST Chemical Manufacturing ProcessFAST – Forsythe Advanced Solution TireWorn out tiresDevulcanization ProcessFAST Tire Purchase ProcessFAST Recycling Center/DealershipFAST Tire Service App
    7. 7. FAST – Forsythe Advanced Solution TirePurchasePurchaseMake an appointmentMore locationsPurchase tires onlyClosest location
    8. 8. FAST Chemical Manufacturing ProcessFAST – Forsythe Advanced Solution TireWorn out tiresDevulcanization ProcessFAST Tire Purchase ProcessFAST Recycling Center/DealershipFAST Tire Service App” What is the current status of tire recycling and disposal in the US”. Frequent Questions. EPA.gov. Web. 19May 2013.”Despite the Use of Derivatives, Fluctuating Raw Material Costs Hamper GTs Profitability" Goodyear Tire & Rubber Company GT.WikiVest. Web. 15 Mar. 2013.
    9. 9. FAST – Forsythe Advanced Solution Tire
    10. 10. FAST Chemical Manufacturing ProcessFAST – Forsythe Advanced Solution TireWorn out tiresDevulcanization ProcessFAST Tire Purchase ProcessFAST Recycling Center/DealershipFAST Tire Service App”Despite the Use of Derivatives, Fluctuating Raw Material Costs Hamper GTs Profitability" Goodyear Tire & Rubber Company GT.WikiVest. Web. 15 Mar. 2013.
    11. 11. FAST Chemical Manufacturing ProcessFAST – Forsythe Advanced Solution TireWorn out tiresDevulcanization ProcessFAST Tire Purchase ProcessFAST Recycling Center/DealershipFAST Tire Service App
    12. 12. FAST – Forsythe Advanced Solution TireRecycleTiresPurchaseProcessServiceApp

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