Branding & Advertising in Mexico Kelly Boyd MMC 3602
AdvertisingCompared to advertisements in other countries, Mexico’sstandards for advertising are not as developed.Because of this, organizations such as Mexico’s Green Party, areable to display advertisements campaigning to bring back thedeath penalty (Bonello). (Left) A billboard in Mexico City reading: “Because we care about your life. Death penalty for murderers and kidnappers.”
AdvertisingSince Mexico is one of our neighboring countries, amass amount of consumer products are based onAmerican brands. Including in this is Ford, Wal-Mart,Coca Cola, and Nike.
Coca ColaBrand name companiessuch as Coca Cola alsoappeal to consumers inMexico throughtelevision ads.Compared to the UnitedStates, where objectssuch as a polar bear areused to demonstrate the“coolness” of CocaCola, Mexico appeals tothe consumers’ love ofsports, particularlyfutbol. The videofollowing is an exampleof a Mexican Coca Colacommercial from 2007.
NikeAnother obvious brand that is in popular demand inMexico is Nike. With soccer, or futbol, being one of theprimary sports in Mexico, Nike is one of the biggestproviders of sporting equipment to Mexico.Mexico also has taken on their own form of Nikeadvertisement, this time for women’s kickboxing, asshown in the commercial on the following slide.
AdvertisingHowever, as Mexico develops as a country and theirresources expand, the use of internet advertising hasexpanded as well.In an article from the UK Trade and Investmentwebsite, the statistics of internet advertising growth areclearly shown. “According to the latest Online Advertising Investment Survey produced by IAB (Interactive Advertising Bureau) and PricewaterhouseCoopers, $2.345 billion Mexican Pesos were invested in the online advertising industry, which represents a growth of 24% compared to 2008.”
Internet AdvertisingIn Mexico, the major industries that have benefittedmost from the booming internet advertisements are thegovernment and public interest industry (185%), drinks(85%), automotive industry (5%), andtelecommunications (53%).(http://www.ukti.gov.uk/export/countries/americas/northamerica/unitedstates/localisation/115410.html)
References Branding/Advertising in Mexico Kelly BoydBonello, Deborah. "Death Penalty Advertisements in Mexico | La Plaza | LosAngeles Times." Top of the Ticket | Donald Trump Wants to Build a $100-millionBallroom in the White House | Los Angeles Times. 10 Dec. 2008. Web. 19 Apr.2011. <http://latimesblogs.latimes.com/laplaza/2008/12/death-penalty-a.html>"Mexico – Online Advertising Trends in Mexico." UK Trade & Investment. 4Aug. 2010. Web. 19 Apr. 2011. <http://www.ukti.gov.uk/export/countries/americas/northamerica/unitedstates/localisation/115410.html>.