Innovation and Product managementPresentation Transcript
Managing New Products and Innovation real-life lessons from running a venture and corporate lab Vishy Poosala Founder & CTO – Geopepper.com, Head of Bell Labs – India Sept, 2008
Topics covered managing innovation within organizations; applying innovation to new products generating product roadmaps, involving customers in evolving go-to-market strategies; securing innovation With the backdrop of Geopepper case study
.. Like Fish need water
Every organization needs to innovate or it will perish .
Entrepreneur: You need that differentiator, especially if you are not the first.
Corporations: Have to constantly fight the entrepreneurs in a garage plotting to kill your business.
Fight hard against going after safe directions.
Innovation: Doing something NEW Business Product
Managing / Encouraging innovation in companies
“it’s in the genes”
“it can not be taught in a classroom”
“ it can be put in a manual”
“ it can be presented in this talk”
Riding Horses to Innovation You can’t make the horse drink, but you CAN lead it to the water.
Our case study: Geopepper.com / an Alcatel-Lucent Venture from Bell Labs Geographic Messaging Service (GMS) Deliver content around where you are. Innovations: World was doing PULL. We enabled PUSH. SMS MMS GMS
Leading to innovation: Team
90% Hire the right stars; 10% Create the environment
Nothing big gets done individually (mostly). So learn to love your team. Write limericks?
Mix them up
expertise in software, mathematics, networks, human factors, cynic, optimist
Don’t pigeonhole people
Test lead has become our lead AJAX guru developer
Passionately believe in what you are trying to do (or don’t do it)
Belief that GMS could become as wide as SMS
Leading to innovation: Environment
Focus on the workspace
moved from office rooms into a common lab
Keep it casual, PLAY,
ping pong, barbecues, treasure hunts, free food
Get outside, Recognize problems
Takes notes. Encourage disagreements. Walk out with a conclusion
Expect and Recognize mistakes
What did we get right the first time? (answer: only the team)
Leading to innovation: Organization
Create fast tracks for disruptive innovations
Ventures division, tiger teams
Kill all signs of hierarchy
Founder just means that he got suckered in from Day 1
Bring in the young and the restless on open days
.. But stay focused on the goal
Too many ideas acted upon will distract.
Learn to kill ideas that don’t matter
Even innovation can be mostly put on a plan and tracked