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strategies for library advocacy

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Washington Library Media Association October 2011 …

Washington Library Media Association October 2011
Lessons from Down Under: 7 Effective Strategies for Library Advocacy
During 2010 the Australian Government held an inquiry into school libraries and teacher librarians in Australian schools.  On May 23, 2011 the Chair of the Inquiry Committee presented the report, 'School libraries and teacher librarians in 21st century Australia', to Parliament.

In this webinar I share 7 effective strategies for library advocacy within an Australian context, with a specific focus on school libraries.

Effective correspondence techniques
Collaborating with others
Cooperating with all decision makers
Consult with education stakeholders
Use every tool of communication to get the message out
Plan and deliver an effective campaign
Engage in character building

Published in: Education

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  • 1. LESSONS FROM DOWN UNDER:7 EFFECTIVE STRATEGIES FOR LIBRARY ADVOCACY Karen Bonanno Director, KB Enterprises (Aust) Pty Ltd kb.com.au schoollibrarymanagement.com
  • 2. HOUSEKEEPING Control panel – Audio setting & question pane Disclaimer KB Enterprises (Aust) Pty Ltd KB Enterprises (Aust) Pty Ltd The views and opinions are those of Karen Bonanno and are presented as general information which will require further research to identify the application of the specific requirements to the participant. Restrictions KB Enterprises (Aust) Pty Ltd does NOT give permission for any capture, recording or reproduction of this webinar in any format. PowerPoint presentation will be available from www.schoollibrarymanagement.com/webinars/webinar- 2 series/presentations/
  • 3. MY JOURNEY High school teacher > teacher librarian 1991 to 1995 – President KB Enterprises (Aust) Pty Ltd KB Enterprises (Aust) Pty Ltd School Library Association of Queensland 1994 to present – independent consultancy 1996 to 1998 – President Australian School Library Association (ASLA) 2001 – Awarded ASLA Citation 29 Nov 2010 2002 – contracted as Karen with Peter Garrett MP & Executive Officer, ASLA Sue Hutley, ALIA 2010 – School Library Inquiry 3
  • 4. INQUIRY INTO SCHOOL LIBRARIES AND TEACHERLIBRARIANS IN AUSTRALIAN SCHOOLS (2010) March 16, 2010 – Minister of Education called for inquiry and submissions > 386 submissions April 28, 2010 – First public KB Enterprises (Aust) Pty Ltd KB Enterprises (Aust) Pty Ltd hearing (12 held during 2010) July 17, 2010 – National election called > inquiry suspended November 23, 2010 – Minister of Education re-referred the inquiry February 11, 2011 – Last public hearing May 23, 2011 – report tabled in Parliament School libraries and teacher librarians in 21st century House of Representatives Standing Australia (2011) Committee on Education and http://www.aph.gov.au/house/committee/ee/schoollibraries/r Employment, March 2011, eport.htm Commonwealth of Australia 4
  • 5. 7 EFFECTIVE STRATEGIES1. Correspond2. Collaborate KB Enterprises (Aust) Pty Ltd KB Enterprises (Aust) Pty Ltd3. Cooperate4. Consult5. Communicate6. Campaign7. Character build 5
  • 6. 1. CORRESPONDWith the Government of the day KB Enterprises (Aust) Pty Ltd KB Enterprises (Aust) Pty Ltd Connect with Government initiatives (e.g. Building the Education Revolution & Digital Education Revolution) Have a clear, consistent message Letter to Minister of Education Praise and request from Australian School Library Association Petitions (lobby groups) http://www.asla.org.au/advocacy/government/ letter241109.htm 6
  • 7. 2. COLLABORATE With other professional For example associations Australian Library & KB Enterprises (Aust) Pty Ltd KB Enterprises (Aust) Pty Ltd With industry groups Information Association With Parents & Friends Children’s Book Council societies Australian Society of With lobby groups Authors Australian Council of State Purpose & Message School Organisations Library suppliers Booksellers Publishers 7
  • 8. 3. COOPERATEWith all decision makers Absolutely avoid the five during the process “cancerous behaviors” KB Enterprises (Aust) Pty Ltd KB Enterprises (Aust) Pty Ltd Criticizing Keep an open mind Complaining Come with an attitude of Comparing gratitude Competing Work with the systems Contending Take the initiative [Stephen R. Covey 2005, The 8th habit: from effectiveness to Don’t wait to be told greatness, Free Press, New Look for opportunities York, p. 135.] to work together 8
  • 9. 4. CONSULTWith education stakeholders KB Enterprises (Aust) Pty Ltd KB Enterprises (Aust) Pty Ltd www.acara.edu.au Be involved in education consultation Look for ways to weave www.aitsl.edu.au in the work of school libraries and teacher librarians Avoid “library speak” www.esa.edu.au 9
  • 10. 5. COMMUNICATEUse all the tools available Media (newspapers, KB Enterprises (Aust) Pty Ltd KB Enterprises (Aust) Pty Ltd radio, television)e.g. http://www.asla.org.au/schoollibraries/ Social media (Twitter, http://www.scoop.it/t/school- Facebook, Scoop.it!, library-advocacy LinkedIn, blogs) Develop relationships with journalists, interviewers, media commentators 10
  • 11. 6. CAMPAIGNTarget your audience KB Enterprises (Aust) Pty Ltd KB Enterprises (Aust) Pty Ltd Plan a coherent and consistent message schoollibraries2011.wikispaces.com Work out how & who K.I.S.S. www.facebook.com/pages/What-a-difference-a-school-library- makes/120543444695337 11
  • 12. 7. CHARACTER BUILDINGOf a profession under the “magnifying glass” KB Enterprises (Aust) Pty Ltd KB Enterprises (Aust) Pty Ltd Association work cf. professional work Find a “niche” Raise the bar Build relationships Focus on the things that count (and make a difference)P.S. Don’t forget to celebrate 12
  • 13. 7 EFFECTIVE STRATEGIES1. Correspond “It is one of the paradoxes of success2. Collaborate KB Enterprises (Aust) Pty Ltd KB Enterprises (Aust) Pty Ltd that the things and3. Cooperate the ways which got4. Consult you where you are,5. Communicate are seldom the things that keep you6. Campaign there.”7. Character build Handy, C 1995, The empty raincoat: making sense of the future, Arrow Books, London, p. 49. 13
  • 14. IN CLOSING PowerPoint presentation will be available from http://www.schoollibrarymanagement.com/webinars/ KB Enterprises (Aust) Pty Ltd KB Enterprises (Aust) Pty Ltd webinar-series/presentations/ Future events http://www.schoollibrarymanagement.com/webinars/ webinars-signup/ Karen Bonanno karen@schoollibrarymanagement.com 14

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