7 successful strategies to develop your school library advocacy toolkit

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This presentation covers the 7 most successful strategies for school library advocacy. Topics include identifying your key message, capturing statistics, gathering facts, sourcing quotes, finding …

This presentation covers the 7 most successful strategies for school library advocacy. Topics include identifying your key message, capturing statistics, gathering facts, sourcing quotes, finding stories, identifying media opportunities and leveraging networks.

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  • 1. 7 successful strategies to develop your advocacy toolkit
  • 2. My journey
    • 1979 began teaching career
    • Secondary, teacher-librarian, head of department, acting deputy principal, regional educational adviser, education officer
    • 1994 – independent consultancy
  • 3. A magic moment
    • 2001 – Australian School Library Association Citation Award in recognition of services to teacher librarianship in Australia
    • “ From the time she first took on the role of ASLA Councillor it was evident that she had the vision, dedication, drive, enthusiasm and attention to detail to be a future leader of the Association and teacher librarians.”
  • 4. Before and after
    • 1991 to 1995 – SLAQ President
    • 1996 to 1998 – ASLA President
    • 2001.....
    • 2002 – Contracted as Executive Officer for ASLA
    • 2005 – Capra Ryan Australian Teacher Librarianship prize (CSU Master of Applied Science)
    • 2005 – Contracted as Executive Secretary for IASL
    • Presentations & papers
    • http://www.kb.com.au/presentations/index.htm
  • 5. School Library Inquiry
    • Who are you, what do you do and what are you doing about it?
    Dr Dennis Jensen MP, Sharon Bird MP & Karen Bonanno, ASLA Executive Officer
  • 6. Advocacy defined
  • 7. 7 strategies to develop your advocacy toolkit
    • Identify a memorable message
    • Capture killer statistics
    • Gather startling facts
    • Source quotable quotes
    • Find remarkable stories
    • Massage the media
    • Leverage the network
  • 8. Strategy 1: Identify a memorable message
    • What is the perception you want to get across?
    • What is it that you want to keep in front of everyone’s mind?
    • What experience do you want teachers and students to have?
    • Get a message that will stick
      • “ Our school library evolves to meet the students’ needs”
  • 9. Strategy 2: Capture killer statistics
    • 46% of Australians are illiterate
      • [Adult literacy & life skills survey, Summary Results, 2006 www.abs.gov.au ]
    • 40 to 45% of primary schools chose to have either a refurbished or new school library built under the BER
    • [Building the Education Revolution Implementation Taskforce Interim Report, 2010]
    • Pew Research Center – Numbers, facts and trends shaping our world http://pewresearch.org/
    • Australian school libraries research http://www.asla.org.au/research/
  • 10. Strategy 3: Gather startling facts
    • “ In this survey 86 (12.518%) of the schools reported an annual library budget of less than $1000. A further 113 (16.448%) schools reported an annual budget of less than $5000. In all nearly a third of the survey participants (28.996%) received less than $5000 for their school libraries. Across the whole survey group 45.123% of schools received less than $10,000 as their annual budget. ” (2008, http://www.chs.ecu.edu.au/portals/ASLRP/report/libraries/annual-budgets.html )
    • The Horizon Reports http://www.nmc.org/publications
    • The Productivity Commission http://www.pc.gov.au/
  • 11. Strategy 4: Source quotable quotes
    • “ Cutting libraries during a recession is like cutting hospitals during a plague” – Eleanor Crumblehulme.  This one became the slogan on a T-shirt – http://www.cafepress.ca/soullesstees.440929848
    • “ Digital literacy, in its broadest sense, is now as important as being able to read and write and to do your sums”. [Broadband business plan - http://www.abc.net.au/7.30/content/2010/s3097939.htm ]
    • http://www.useful-information.info/quotations/library_quotes.html
    • http://www.brainyquote.com/quotes/keywords/library.html
    • http://www.quotegarden.com/libraries.html
  • 12. Strategy 5: Find remarkable stories
    • Source a case study
      • Equal Education campaign – “One school, one library, one librarian” - http://www.equaleducation.org.za/
    • Capture the student voice
      • Student learning through Ohio school libraries research project
      • Student learning through Australian school libraries project http://www.slav.schools.net.au/synergy/vol4num2/hay_pt2.pdf
    • Once I was lost…now I am found
  • 13. Strategy 6: Massage the media
    • Author visits
    • Special events such as Book Week
    • Lunchtime activities
    • Displays of resources or student work
    • New library or different layout
    • EdNA school events calendar http://www.edna.edu.au/edna/go/schooled/schools_events/
  • 14. Strategy 7: Leverage the network
    • AASL Advocacy tip of the day http://advocacytipoftheday.wordpress.com/
    • ASLA http://www.asla.org.au/advocacy/
    • ISLM http://iasl-online.org/events/islm/
    • SLA UK http://www.sla.org.uk/advocacy.php
    • CSLA http://www.csla.net/res/sip_toolkit.htm
  • 15. Let’s recap
    • Identify a memorable message
    • Capture killer statistics
    • Gather startling facts
    • Source quotable quotes
    • Find remarkable stories
    • Massage the media
    • Leverage the network
  • 16. Become part of the tribe
    • “ One of the most powerful of our survival mechanisms is to be part of a tribe, to contribute to (and take from) a group of like-minded people.” Seth Godin, 2008
    • Share collective wisdom
    • Develop critical mass
    • Promote a consistent message
  • 17. Where can you do that?
    • Go to
    • http://www.karenbonanno.com.au/
    • tag/library-advocacy/
    • Free access to valuable information
    • Valued at $ 2,000
    • Collaboration, Community, Contribution
  • 18. Bonus 2 – PowerPoint
    • Provide access to this PowerPoint presentation
    • Go over points again
    • Capture content (and acknowledge)
    • Email the web link once it is uploaded
  • 19. Bonus 3 – Webinar replay
    • Provide access to this webinar as a replay movie
    • View and review
    • Hear the presentation
    • Share with others
    • Email the web link once it is uploaded
  • 20. Call to action
    • Go to
    • http://www.karenbonanno.com.au/
    • tag/library-advocacy/
    • Collaboration, Community, Contribution
    • Build the tribe