7 successful strategies to develop your school library advocacy toolkit

7 successful strategies to develop your advocacy toolkit

My journey
1979 began teaching career
Secondary, teacher-librarian, head of department, acting deputy principal, regional educational adviser, education officer
1994 – independent consultancy

A magic moment
2001 – Australian School Library Association Citation Award in recognition of services to teacher librarianship in Australia
“ From the time she first took on the role of ASLA Councillor it was evident that she had the vision, dedication, drive, enthusiasm and attention to detail to be a future leader of the Association and teacher librarians.”

Before and after
1991 to 1995 – SLAQ President
1996 to 1998 – ASLA President
2001.....
2002 – Contracted as Executive Officer for ASLA
2005 – Capra Ryan Australian Teacher Librarianship prize (CSU Master of Applied Science)
2005 – Contracted as Executive Secretary for IASL
Presentations & papers
http://www.kb.com.au/presentations/index.htm

School Library Inquiry
Who are you, what do you do and what are you doing about it?
Dr Dennis Jensen MP, Sharon Bird MP & Karen Bonanno, ASLA Executive Officer

Advocacy defined

7 strategies to develop your advocacy toolkit
Identify a memorable message
Capture killer statistics
Gather startling facts
Source quotable quotes
Find remarkable stories
Massage the media
Leverage the network

Strategy 1: Identify a memorable message
What is the perception you want to get across?
What is it that you want to keep in front of everyone’s mind?
What experience do you want teachers and students to have?
Get a message that will stick
“ Our school library evolves to meet the students’ needs”

Strategy 2: Capture killer statistics
46% of Australians are illiterate
[Adult literacy & life skills survey, Summary Results, 2006 www.abs.gov.au ]
40 to 45% of primary schools chose to have either a refurbished or new school library built under the BER
[Building the Education Revolution Implementation Taskforce Interim Report, 2010]
Pew Research Center – Numbers, facts and trends shaping our world http://pewresearch.org/
Australian school libraries research http://www.asla.org.au/research/

Strategy 3: Gather startling facts
“ In this survey 86 (12.518%) of the schools reported an annual library budget of less than $1000. A further 113 (16.448%) schools reported an annual budget of less than $5000. In all nearly a third of the survey participants (28.996%) received less than $5000 for their school libraries. Across the whole survey group 45.123% of schools received less than $10,000 as their annual budget. ” (2008, http://www.chs.ecu.edu.au/portals/ASLRP/report/libraries/annual-budgets.html )
The Horizon Reports http://www.nmc.org/publications
The Productivity Commission http://www.pc.gov.au/

Strategy 4: Source quotable quotes
“ Cutting libraries during a recession is like cutting hospitals during a plague” – Eleanor Crumblehulme. This one became the slogan on a T-shirt – http://www.cafepress.ca/soullesstees.440929848
“ Digital literacy, in its broadest sense, is now as important as being able to read and write and to do your sums”. [Broadband business plan - http://www.abc.net.au/7.30/content/2010/s3097939.htm ]
http://www.useful-information.info/quotations/library_quotes.html
http://www.brainyquote.com/quotes/keywords/library.html
http://www.quotegarden.com/libraries.html

Strategy 5: Find remarkable stories
Source a case study
Equal Education campaign – “One school, one library, one librarian” - http://www.equaleducation.org.za/
Capture the student voice
Student learning through Ohio school libraries research project
Student learning through Australian school libraries project http://www.slav.schools.net.au/synergy/vol4num2/hay_pt2.pdf
Once I was lost…now I am found

Strategy 6: Massage the media
Author visits
Special events such as Book Week
Lunchtime activities
Displays of resources or student work
New library or different layout
EdNA school events calendar http://www.edna.edu.au/edna/go/schooled/schools_events/

Strategy 7: Leverage the network
AASL Advocacy tip of the day http://advocacytipoftheday.wordpress.com/
ASLA http://www.asla.org.au/advocacy/
ISLM http://iasl-online.org/events/islm/
SLA UK http://www.sla.org.uk/advocacy.php
CSLA http://www.csla.net/res/sip_toolkit.htm

Let’s recap
Identify a memorable message
Capture killer statistics
Gather startling facts
Source quotable quotes
Find remarkable stories
Massage the media
Leverage the network

Become part of the tribe
“ One of the most powerful of our survival mechanisms is to be part of a tribe, to contribute to (and take from) a group of like-minded people.” Seth Godin, 2008
Share collective wisdom
Develop critical mass
Promote a consistent message

Where can you do that?
Go to
http://www.karenbonanno.com.au/
tag/library-advocacy/
Free access to valuable information
Valued at $ 2,000
Collaboration, Community, Contribution

Bonus 2 – PowerPoint
Provide access to this PowerPoint presentation
Go over points again
Capture content (and acknowledge)
Email the web link once it is uploaded

Bonus 3 – Webinar replay
Provide access to this webinar as a replay movie
View and review
Hear the presentation
Share with others
Email the web link once it is uploaded

Call to action
Go to
http://www.karenbonanno.com.au/
tag/library-advocacy/
Collaboration, Community, Contribution
Build the tribe

http://www.schoollibrarymanagement.com	208
http://preprints.wordpress.com	188
http://mentonemif.global2.vic.edu.au	141
http://www.scoop.it	73
http://marketing-and-advocacy-edes-540.wikispaces.com	21
http://www.karenbonanno.com.au	18
url_unknown	9
http://careyque2.wordpress.com	4
http://translate.googleusercontent.com	3
https://www.maang.nsw.edu.au	2
http://paper.li	2
http://everywherehere.blogspot.com	1
http://www.linkedin.com	1
http://schoollibrarynetwork.wordpress.com	1

7 successful strategies to develop your school library advocacy toolkit

by Karen Bonanno Eduwebinar Pty Ltd

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