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SENSATION 
& 
PERCEPTION
TRANSDUCTION 
Transforming 
signals into neural 
impulses. 
Information goes 
from the senses 
to the thalamus , 
then to the 
various areas in 
the brain.
THE BASICS 
• Sensation is the process by which our senses 
gather information and send it to the brain. 
• A large amount of information is being sensed at 
any one time such as room temperature, 
brightness of the lights, someone talking, a 
distant train, or the smell of perfume. 
• With all this information coming into our senses, 
the majority of our world never gets recognized. 
• We don't notice radio waves, x-rays, or the 
microscopic parasites crawling on our skin.
PERCEPTION 
• Refers to interpretation of what 
we take in through our senses 
• The way we perceive our 
environment is what makes us 
different from other animals 
and different from each other.
THEY WORK TOGETHER: 
1) Sensation occurs: 
• a) sensory organs absorb energy from a 
physical stimulus in the environment. 
• b) sensory receptors convert this energy 
into neural impulses and send them to the 
brain. 
2) Perception follows: 
• a) the brain organizes the information and 
translates it into something meaningful.
ABSOLUTE THRESHOLD 
• The absolute threshold is the 
point where something becomes 
noticeable to our senses. 
• It is the softest sound we can 
hear or the slightest touch we 
can feel. 
• Anything less than this goes 
unnoticed.
DIFFERENCE THRESHOLD 
The difference threshold is the 
amount of change needed for us to 
recognize that a change has occurred. 
EXAMPLE: When we notice the sound 
of the radio in the other room, how do 
we notice when it becomes louder. 
It's possible that someone could be 
turning it up so slightly that the 
difference is undetectable.
SIGNAL DETECTION THEORY 
This concept is referred to as 
signal detection because we 
attempt to detect what we want to 
focus on and ignore or minimize 
everything else.
COCKTAIL-PARTY 
PHENOMENON 
The cocktail party effect 
describes the ability to 
focus one's listening 
attention on a single talker 
among a mixture of 
conversations and 
background noises, ignoring 
other conversations. 
Form of selective attention.
SENSORY ADAPTATION 
Refers to stimuli 
which has become 
redundant or remains 
unchanged for an 
extended period of 
time.
SENSORY ADAPTATION 
Decreased 
responsiveness to 
stimuli due to 
constant 
stimulation. 
Do you feel your underwear all day?
Section 1

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Section 1

  • 2.
  • 3.
  • 4.
  • 5. TRANSDUCTION Transforming signals into neural impulses. Information goes from the senses to the thalamus , then to the various areas in the brain.
  • 6. THE BASICS • Sensation is the process by which our senses gather information and send it to the brain. • A large amount of information is being sensed at any one time such as room temperature, brightness of the lights, someone talking, a distant train, or the smell of perfume. • With all this information coming into our senses, the majority of our world never gets recognized. • We don't notice radio waves, x-rays, or the microscopic parasites crawling on our skin.
  • 7. PERCEPTION • Refers to interpretation of what we take in through our senses • The way we perceive our environment is what makes us different from other animals and different from each other.
  • 8.
  • 9.
  • 10. THEY WORK TOGETHER: 1) Sensation occurs: • a) sensory organs absorb energy from a physical stimulus in the environment. • b) sensory receptors convert this energy into neural impulses and send them to the brain. 2) Perception follows: • a) the brain organizes the information and translates it into something meaningful.
  • 11. ABSOLUTE THRESHOLD • The absolute threshold is the point where something becomes noticeable to our senses. • It is the softest sound we can hear or the slightest touch we can feel. • Anything less than this goes unnoticed.
  • 12.
  • 13. DIFFERENCE THRESHOLD The difference threshold is the amount of change needed for us to recognize that a change has occurred. EXAMPLE: When we notice the sound of the radio in the other room, how do we notice when it becomes louder. It's possible that someone could be turning it up so slightly that the difference is undetectable.
  • 14.
  • 15. SIGNAL DETECTION THEORY This concept is referred to as signal detection because we attempt to detect what we want to focus on and ignore or minimize everything else.
  • 16. COCKTAIL-PARTY PHENOMENON The cocktail party effect describes the ability to focus one's listening attention on a single talker among a mixture of conversations and background noises, ignoring other conversations. Form of selective attention.
  • 17. SENSORY ADAPTATION Refers to stimuli which has become redundant or remains unchanged for an extended period of time.
  • 18. SENSORY ADAPTATION Decreased responsiveness to stimuli due to constant stimulation. Do you feel your underwear all day?