“Television’s leader in social media faninteraction…”-m a s h a b l e .c o m“Highest rated cabletelevision program againan...
The WalkingDead onSocial Media
Courtesy of BlueGlobalMediaJan.2013•TWD has 1.4 million Twitter followersas of May 2013• Out numbers other leading series’...
-Engages fans withlinks and photos-promotes brand aswell as charactersand actors on theshow-leads followers toother social...
Dead yourself AppGives fans the opportunity looklike a zombie from the showFeatured on The Talking Dead as “bestof the wee...
G e t G l u e-b e s t d u a ls c r e e ne x p e r i e n ce a p p-a l l o w sy o u t oc o m m e n ta n dd i s c u s st h e ...
FacebookContest-gives the opportunity to make a video explaining why youare a “one of a kind” Walking Dead fan-with the gr...
Bad Lip ReadingParodies Saturday Night LivePromoting and sharing these videosallowed “TWD” to acquire even morefollowers a...
Walking dead
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Walking dead

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Walking dead

  1. 1. “Television’s leader in social media faninteraction…”-m a s h a b l e .c o m“Highest rated cabletelevision program againand again…”-f o r b e s .c o m“AMC is doing socialmedia marketingright…”-s o c i a l m e d ia t o d a y .c o m
  2. 2. The WalkingDead onSocial Media
  3. 3. Courtesy of BlueGlobalMediaJan.2013•TWD has 1.4 million Twitter followersas of May 2013• Out numbers other leading series’ byupwards of 400,000
  4. 4. -Engages fans withlinks and photos-promotes brand aswell as charactersand actors on theshow-leads followers toother social mediaoutlets
  5. 5. Dead yourself AppGives fans the opportunity looklike a zombie from the showFeatured on The Talking Dead as “bestof the week” contest to get thechance to have the photo on theshow
  6. 6. G e t G l u e-b e s t d u a ls c r e e ne x p e r i e n ce a p p-a l l o w sy o u t oc o m m e n ta n dd i s c u s st h e s h o ww i t ho t h e r
  7. 7. FacebookContest-gives the opportunity to make a video explaining why youare a “one of a kind” Walking Dead fan-with the grand prize, fans are enticed to participate andlearn more about the brand
  8. 8. Bad Lip ReadingParodies Saturday Night LivePromoting and sharing these videosallowed “TWD” to acquire even morefollowers and showed fans that theyembrace their popularity and all it comeswith

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