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SXSW          Sneak          PeekSocial Conversion
KIPP   BODNAR   @kippbodnarI have an unhealthylove of ketchup.
I’ve gota story.
social conversion .#inbound12
people to people
The 3 Pillars Of SocialConversion Sharin        Lead       Sales g           Conversion
get people to share.
build strong ties.
interaction, affection and time.
Follow. Friend. Connect.With People.
BITLY, 9/2011       The half-life of a social media link is#inbound12                         3 hours.
THE             10-4-1#inbound12                 RULE
THE             10-4-1             Links to third-             party articles#inbound12                               RULE
THE         Links to company               blog posts             10-4-1#inbound12                         RULE
THE           Link to a company                 landing page             10-4-1#inbound12                 RULE
increase lead conversion.
close more sales.
The 3 Pillars Of Social             Conversion                            Lead              Sharin      Conversion   Sales...
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SXSW Social Conversion Preview

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The following is a tease of part of the Social Conversion presentation I have prosed to present at SXSW Interactive 2013.

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  • “HubSpot Keynote” will be replaced with the name of your track
  • We will be scheduling a headshot day
  • To build your reach you have to take actionFollow friend connectThe magic of the internets won’t bring people to you. INTERACTION
  • StatMilk analogyThat means after 3 hours your link is essentially dead.Interaction
  • Transcript of "SXSW Social Conversion Preview"

    1. 1. SXSW Sneak PeekSocial Conversion
    2. 2. KIPP BODNAR @kippbodnarI have an unhealthylove of ketchup.
    3. 3. I’ve gota story.
    4. 4. social conversion .#inbound12
    5. 5. people to people
    6. 6. The 3 Pillars Of SocialConversion Sharin Lead Sales g Conversion
    7. 7. get people to share.
    8. 8. build strong ties.
    9. 9. interaction, affection and time.
    10. 10. Follow. Friend. Connect.With People.
    11. 11. BITLY, 9/2011 The half-life of a social media link is#inbound12 3 hours.
    12. 12. THE 10-4-1#inbound12 RULE
    13. 13. THE 10-4-1 Links to third- party articles#inbound12 RULE
    14. 14. THE Links to company blog posts 10-4-1#inbound12 RULE
    15. 15. THE Link to a company landing page 10-4-1#inbound12 RULE
    16. 16. increase lead conversion.
    17. 17. close more sales.
    18. 18. The 3 Pillars Of Social Conversion Lead Sharin Conversion Sales g#inbound12

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