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Business Anti-Social: The Boss Needs SugarCRM, Give it To Them!
 

Business Anti-Social: The Boss Needs SugarCRM, Give it To Them!

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Follow up to the 2012 version, we discussed how to work with your boss to plan your social and CRM uptake. Examples to help you get started and the popular CEO Billboard List as well. Spottify list is ...

Follow up to the 2012 version, we discussed how to work with your boss to plan your social and CRM uptake. Examples to help you get started and the popular CEO Billboard List as well. Spottify list is available too.

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    Business Anti-Social: The Boss Needs SugarCRM, Give it To Them! Business Anti-Social: The Boss Needs SugarCRM, Give it To Them! Presentation Transcript

    • Business Anti-Social: The Boss Needs SugarCRM, Give it To Them! Keith Brooks, VoiceRite Social Collaboration Practice Leader kbrooks@voicerite.com Twitter/Skype: lotusevangelist
    • Since We Last We Spoke…• The Presidential Election• The SF Giants Won the World Series• Sandy was all about Danny until…• The Miami Heat Won the NBA Championship Photos from (L) Entertainmentrundown.com and (R) ruvilla.com
    • Today’s Topics1) CEOEvasion 3) The CEO Billboard2) CEO PR 4) Happy Endings
    • Let’s Revisit…What is Against You• CEO’s don’t care about using social media..usually• No Time for you• Meetings and more meetings• Broad plans on their minds• To focus on urgent matters first• Too many filters on the data they see Photo from birdhouse.org
    • http://www.mbaonline.com/the-social-ceo-graphic/
    • http://mashable.com/2011/12/02/social-ceo-infographic/
    • Up Next 1) CEO Evasion 3) The CEO Billboard 4) Happy2) CEO PR Endings
    • Lipstick on a Pig or• Not always easy is it!• The execs trust you…well I hope they do!• Even Darth Vader could er, maybe not…• Does your CEO email, newsletter, blog, anything..like: Comic from dilbert.com
    • CEO Opportunities to Leverage SugarCRM• Disasters• Sports Events YES! This is• Holidays Marketing 101…• Current Events* but how many of you have pitched• Industry Events these to your CEO?• Movie Themes• Travel Tuesday^ *=Be Careful out There ^=Manic Monday or Freaky Friday
    • One Examplehttp://learn.mindjet.com/SuperstormSandyhttps://lonelybrand.com/blog/three-ways-brands-exercised-great-crm-following-hurricane-sandy/
    • CEO PR Second ExampleBoston uses CRM to help respond to Superstorm Sandy..used CRM software during Superstorm Sandy to help workers respond to 4,600 phone calls and reports of downed trees and wires…Justin Holmes, director of constituent engagement for Boston, says, “We were able to respond to more than 700 reported tree emergencies and 300 down wire reports quickly --all 4,600 phone calls during the day of the storm were answered by a live person within 30 seconds.”This clearly shows the limitless benefits ofutilizing social CRM software. - Commentshttp://www.kmworld.com/Articles/News/KM-In-Practice/Boston-uses-CRM-to-help-respond-to-Superstorm-Sandy-87525.aspx
    • Next To Last Topic 3) The CEO Billboard 1) CEO Evasion2) CEO PR 4) Happy Endings
    • 1.1. Confusion No Time 6. With or Without You 6. One2.2. You Got Lucky 7. YoureI So Vain Don’t Come Around 7. Me Mine3. Same No More 8. Money Here Old Song 8. Money3. and Dance Dance 9. Pretzel Logic Shut Up and 9. Big Shot4.4. Highway to Hell 10. Communication Ballbreaker 10. Keep Talking5. Low Budget Breakdown
    • If your Executives looks or acts like these people, You Have my Sympathy
    • 1. Confusion 6. With or Without You2.1. 6. We Will Rock You Got Lucky 7. Youre So Vain Damn Good3.2. Same Old Song 8. Money Happy You3. and Dance Dance 7. ShotAll Shine On Shut Up and 9. Big We4.4. to Tennis 8. Dream On Highwayfor Hell 10. Communication Anyone5. Better Things Breakdown Plan 9. Part of the 10. You Got It
    • Help the CEO look …
    • Last Topic 3) The CEO 1) CEO Billboard Evasion2) CEO PR 4) Happy Endings
    • What You Need From Me (Your Homework)• Meet with your Boss ONLY about this• Plan for the year in advance• Give them a voice, find their angle• Golf works, let me explain• Create Templates• Make it EASY https://twitter.com/execgolfmag• No, Seriously, very, very easy or..• Just do it for them
    • What I Need From You Session Feedback Select the SugarCon Mobile App: 1) Tap on this session 2) Tap on survey 3) Submit your feedback OR Let @SugarCRM know what you think
    • Thank You Keith Brooks Twitter and Skype: Lotusevangelistkbrooks@voicerite.com about.me/keithbrooks Blog: blog.vanessabrooks.com