Business Anti-Social...Why the Boss Doesn't use SugarCRM

Business Anti-Social:Why the Boss Doesnt Useto do And what SugarCRM about it!http://www.thehackerchickblog.com/wp-content/uploads/2010/04/200806HowManagersPointyHairedBoss.jpg

http://annyas.com/screenshots/updates/great-expectations-1946-david-lean/

Culture Trumps SocialIn order to succeed, social needs a social culture.If your nature is silos and fiefdoms you may be outof luck.If your nature is open, sharing and caring, youprobably went to another session. http://coffmanorganization.com/reports/culture-that-rocks-a-bite-size- piece/

Three Topics• How to Work with Different Executive Agendas The Competition does more than you today, how to make tomorrow the oppositer How to be a Social Business no matter what your executives think, say, or do

Executives Have… No TimeMeetings and more meetings Too many filters on the data they seeTo focus on urgent matters first No interest in blogging, tweeting…usuallyBroad plans on their minds No one to help them learn something new

1. Confusion 1. With or Without2. You Got Lucky You3. Same Old 2. Youre So Vain Song and 3. Money Dance 4. Big Shot4. Highway to Hell 5. Communication Breakdown5. I Still Haven’t Found What I Am Looking For

Don’t Become a Ghost Town http://sfbikeparty.wordpress.com/2011/08/26/sfbp9-lookbook-ghost-town/

Customers IndividualityEmbrace your http://www.blog.speculist.com/archives/000918.html

1. Getting Better 1. Join Together2. Working Man 2. Lifes Been Good3. Changes 3. Peace, Love and4. Angel Understanding5. Listen to What 4. Old Friends The Man Said 5. My Generation

#1 Reason….GOLF http://t0.gstatic.com/images?q=tbn:ANd9GcQeCHlzEQGYNYHRnUZCNVrTujcQhkn0euaIJdHQoPaKmCBM26AFR2LcuTft

#1 Reason DebunkedDo you report or track every shot? No, but youshouldDo you have a plan before you hit the course?Decide who to play next?You have all of the information on your deviceBetter knowledge of the hole/course equates to abetter score, same with customersGPS, not included in SugarCRM but for a fee...

http://www.viralblog.com/social-crm/the-evolution-of-social-crm/The Evolution Of Social CRM by Daan Jansonius 12/8/2010

3 Things To Take Home How to Work with Different Executive Agendas The Competition does more than you today, how to make tomorrow the oppositer How to be a Social Business no matter what your executives think say or do

Simple, right?

ROI = Rate of Ignoring/anceANYTHING you do today, will make you bettertomorrowSpend the time to build a framework for growthWhat are you missing today? Next month?Any data is your friend compared to zero data

Do More, Pay LessAnalyze the data to find the goldTime is not your friend, learn to manage it so itdoesnt manage youAsk for help outside your companyRead, Read, Read

3 Things To Take HomeHow to Work with Different Executive AgendasThe Competition does more than you today, howto make tomorrow the oppositeHow to be a Social Business no matter whatyour executives think say or do

Hit em with a ReverseImprovisation if you have some leeway•Go to Legal first, just in case•If legal says ok, try free versions•TRY to get IT to work with you on this•Play with it!•Report what benefits/progress you have made•When you need to pay for it, pitch the Execs•Remember, You CAN do it!•

Steps to Move ForwardYou are the EvangelistFind others who buy into this as wellGet proper trainingLeverage social interactions on/off lineGamification helps tooTeach the boss how to get their DashboardsSend updates daily to the boss, until they say stop

Take Home1. Know your boss and speak their language2. Stop the Confusion, stay focused3. Do your homework first, pitch it, train for it, show it…repeat4. READ, READ, READ

Reference PresentationsThe Social Executive and Rachel Happe –http://www.slideshare.net/rhappe/the-social-executive?from=ss_embedStuart Macintyre – Collaboration Matters -http://www.slideshare.net/stuartmcintyre/why-socialLouis Richardson – Social MythBusters -http://www.slideshare.net/louisrichardson/social-mythbusters

Submit Session Feedback S e le c t th e S u g arC o n M o b ile Ap p : C Tap on this session i Tap on survey i Submit your feedback *Pizso a e d e wosb it es n ed ak s gte o ilA p re f t n es h u m ssio f b c uin h M be p rt e04/24/12 ©2012 SugarCRM Inc. All rights 24 reserved.

Business Anti-Social...Why the Boss Doesn't use SugarCRM

by Keith Brooks

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