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Homework9

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  • 1. How Rakuten is planning to runtheir entire business in English? S1180056 Minoru Kobayashi
  • 2. menu Tackle Globalization Office langage Opinion of Critics Rakuten eco system How do Rakuten eco system. Rakuten’s 5-point strategy Summary References
  • 3. Tackle Globalization Rakuten tackle globalization to do business in overseas. Especially, They deal with enhancing enoloyee’s English skills.
  • 4. Office langage Rakuten take English as office langage. So the emproyees have to do meeting in english if foreigner do not sit in the meeting.
  • 5. Opinion of Critics Critics say that Rakuten’s doing is very faster than other company But It make the emproyees get pressure. They wonder how long the tactics continue.
  • 6. Rakuten eco system Rakuten tackle another thing.That is Rakuten eco system. It’s purpose is to make user’s life enrich.
  • 7. how do Rakuten eco system. Maybe user use many services in their daily life. For examle, Banking and Travel, E-Book and so on. If customer do these service in different company. They may have to use many account.But Rakuten eco system make it easy. If they have a rakuten ID, they can get many service with one account.
  • 8. Rakuten’s 5-point strategy Rakuten motivates its employees by a 5-point strategy. 1. Get things done 2. Passionately professional 3. Hypothesise> Practice> Validate> Shikumika 4. Maximise Customer Satisfaction 5. Speed! Speed! Speed!
  • 9. Summary Rakuten do all meetings in English and enhance people’s life by rakuten-eco-system. As seen above,They have concrete and advanced strategies. Rakuten may be forward-thinking in japanese business.
  • 10. 10, References http://www.japantimes.co.jp/text/nn20100716f1.html http://global.rakuten.com/corp/careers/business/strat egy/ http://www.e- commercefacts.com/background/2012/02/rakuten- ceo-speaks-in-ger/

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