Using Social Media for the Public Good

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A presentation for the March 2012 meeting of the Maryland Pro Bono Coordinating Council.

A presentation for the March 2012 meeting of the Maryland Pro Bono Coordinating Council.

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Transcript

  • 1. Using SocialMedia for thePublic Good
  • 2. Agenda• Examples• Time Management• Social Media Policies
  • 3. 845M active users 190M users 150M users 155 million blogs483M log in each 65M tweets per 2 billion searches 2 million postsday day for people a year indexed every day
  • 4. What To Do WhenYou Don’t Have Much Time• Set up a LinkedIn profile.• Listen to what’s happening online.• Participate.• Create a community.
  • 5. Don’t Do This To Save Time• Start posting without listening.• Automate cross-posting between sites.• Be absent & disengaged.
  • 6. A Word About Policies• Start with http://socialmedia.policytool.net/• Edit the boilerplate language as necessary.• Examples – LSNTAP - http://lsntap.org/tech-library/social-media – AARP - http://www.slideshare.net/tammygordon/aarp-social-guidelines2010 – Red Cross - https://sites.google.com/site/wharman/social-media-strategy-handbook
  • 7. Resources• LSNTAP - http://lsntap.org/• Idealware - http://idealware.org/• TechSoup - http://www.techsoup.org/• NTEN - http://www.nten.org/• Meetup - http://www.meetup.com/• GBTC Calendar - http://go.gb.tc/• Tech & Social Change Baltimore - http://www.meetup.com/Tech-Social-Change-Baltimore/
  • 8. Kate BladowStrategist, PoweredPursuitskbladow@poweredpursuits.com(406) 431-5597