PR Specialist/Account Manager Resume
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Transcript

  • 1. Hi there!I’m Kerrie LeBourveau.
    This is my social media resume.
  • 2. I’m a SOCIAL MEDIA professional.
    With almost 3 years of experience as an Account Manager at a Digital Marketing Agency.
  • 3. But wait, didn’t the ad say this was a PR job?
    The truth of the matter is that PR has become a huge part of social media.
    In fact, PR leads digital communications at 51% of organizations.
    • .
    PRWeek Report
  • 4. The Proof is in the Pudding.
    • 23% of Fortune 500 companies blog.
    • 5. 56% of Fortune 500 companies are using Facebook.
    • 6. 60% of Fortune 500 companies have a Twitter account.
    Dartmouth Report Nov. 2010
  • 7. And it’s Not Just For Kids Anymore…
    • There are almost 600 Million People on Facebook, 200 Million on Twitter, and 2 billion video views a day on YouTube.
    • 8. Nearly 3 in 4 internet users have visited a social network or blog – spending 6 hours a month on average on them.
    • 9. The average user spends 1 hour, 21 minutes on Google during a month, while Facebook users were logged on an average of 6 hours.
    *Nielson Report 2010
  • 10. PR is all about communication.
    Social Media grabs PR communication tactics (events, traditional media, etc.) by the horn, enabling consumers and brands to hold a two-way conversation.
    It’s an authentic, community-focused, and interactive communication to boot.
  • 11. So what exactly can someone like me do?
    Bridge brands & consumers by:
    rewarding loyalty
    winning new supporters
    entertaining fans
    marketing subtlety
    maintaining interest
    connecting marketing efforts
    getting stories published
    spreading IWOM (internet word-of-mouth)
    staying relevant in consumers eyes
    reacting quickly and effectively to a PR crisis
  • 12. A Day in the Life…
    Community Management
    1.
    Project Management
    5.
    2.
    Social Media/PR Strategy
    6.
    Event Planning
    Blogging, SEO, & Analytics
    3.
    Audio & Video Webcasts
    7.
    Editorial Content
    4.
    Blogger Outreach
    8.
  • 13. I work for StudioGood…
    I’m an account manager and social media expert. I’ve created and help run social media campaigns for over 15 brands reaching approximately 450,000 people across the social graph.
    Let me tell you about some of the fun and interesting stuff I’m a part of there…
  • 14. Facebook
  • 15. Twitter
  • 16. Online PR Events
  • 17. Offline PR Events
    SXSW
    Blogworld
  • 18. Rest assured, I don’t just tweet all day.
    Successful social media and PR effortsinvolve everything from custom landing pages, applications, mobile integration, contests, giveaways, editorial calendars, customer service, ad buys, response strategy, analyzing and reporting metrics, brand monitoring, providing best practices, and whatever else comes up.
  • 19. It’s been a lot of fun.
    YouTube Celeb @iJustine
    YouTube Celeb @TayZonday
    Marketing Guru@ChrisBrogan
    “Media Empress” @ShiraLazar
  • 20. Did I mention I blog?
  • 21. WhatGives.com
    A blog about how non-profits can raise money and awareness with online tools and social media.
    Read my Blog Posts
  • 22. My degree is in Information Systems…
    I learned computer programming, analysis, design, and implementation of informational systems. That’s basically a fancy term for learning how businesses use technology. I also got a music minor along the way!
  • 23. In my spare time I like to hike, go to the beach, play tennis, and dance.
  • 24. When it comes to SOCIAL MEDIA, I’m a big believer in learning from my peers.
    I also recognize industry leaders like Brian Solis, Chris Brogan, Sarah Evans, and Beth Kanter are exceptional role models to learn from.
    What better way to keep up with everyone than through social media!?
  • 25. I Like Chris Brogan’s Attitude Towards SOCIAL MEDIA.
    Social media is all about building relationships, branding, and strong communication.
  • 26. And I agree with Sarah Evan’s approach to integrating SOCIAL MEDIA.
    Identify your goals and structure, integrate into an existing business plan, develop a policy, and examine your workflow and adapt as necessary.
  • 27. Enough about me. How can I help the team at NadelPhelan?I absolutely can’t wait to find out.
  • 28. Kerrie Brynn LeBourveau
    805.455.9043
    kerriebrynn@gmail.com
    Google Me as “Kerrie Brynn” or “Kerrie LeBourveau”.
    Or just click straight through below.
    www.twitter.com/KerrieBrynn
    www.linkedin.com/in/KerrieLebourveau
    www.studiogood.com