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Social Media Marketing 2.0: Introduction to Blogs
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Social Media Marketing 2.0: Introduction to Blogs

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People have created more than 300 million blogs representing nearly every topic, interest or industry that exists. Blogs have evolved from a self-publishing platform to a critical social networking ...

People have created more than 300 million blogs representing nearly every topic, interest or industry that exists. Blogs have evolved from a self-publishing platform to a critical social networking hub for any organization with an online process. Not blogging is no longer an option when it comes to social media marketing.

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  • Data from Audit Bureau of Circulations (ABC) will be released next month. Last week, USA Today also released its circulation data, claiming that it had its worst circulation decline ever, dropping 17 percent to 1.88 million.Years to 50 million viewersRadio – 34 yearsTV – 13 yearsInternet – 4 yearsIpod – 3 yearsFacebook – signed up 100 million people in 9 months. If it was a country, it would be the 3th largest.
  • Stratification -- Network share fell from 45 percent to 30 percent in 25 years.
  • Wordpress – Open source – there are thousands of web developers out there trying to make a name for themselves creating applications and themes for wordpress.
  • Portability – it takes minutes to export an entire blog from one platform and import it into a new one.
  • In one year, produced 40 videos viewed 31,000 times.

Social Media Marketing 2.0: Introduction to Blogs Social Media Marketing 2.0: Introduction to Blogs Presentation Transcript

  • Social Media Marketing 2.0:Blogging
    KPG Consulting, LLC
    www.kavanpeterson.com
    kpg@kavanpeterson.com
  • What is social media marketing?
    Using quality, fresh content in the form of articles, blog posts, video and audio to engage users.
    Marketing has changed from one-way “force-feeding” (commercials, ads) to “inviting” conversations with users that happen predominantly online.
    Users determine where the conversations take place, not the marketers.
  • Where are People?
    2 million
    1.88 million
    1 million
    400 million active users – 200 million logins per day
    100 million viewers per month
    75 million+ users, 90 million+ views per month
  • Primetime TV Audiences
  • Getting Started in Social Media
    The best approach to social media marketing is not a tools-led approach, but people-led approach that measures effectiveness against aims and objectives.
    Social media monitoring and buzz-tracking – listen to what is being discussed about you online.
    Objectives and metrics – Working out clear aims and objectives, and how to measure them, is the most important factor in a successful social media strategy.
    Explore available tools and experiment – This is an ongoing and deliberative process. The tools and environment change rapidly so you need to refine and adapt your strategies to make sure you’re engaging target audiences.
    Track, measure and refine – measure your outcomes and refine your strategy if you are not achieving the impact you expect.
  • Measurable Goals
    Establish a credible and effective online presence that drives business to your organization and builds your brand identity.
    Dominate the first page of Google for keyword searches in your organization’s market area.
    Build email lists that allow you to build your social networks and communicate with users, in order to achieve the above goals.
  • Content is King
    Creating compelling and useful content on a weekly basis at minimum will likely influence your web presence and brand more than anything else you do online.
    Users know good content when they see it and will direct other users to it using social media services (Facebook, blogs, social bookmarking).
    Your web site will fall off search engines’ radars if it does not post fresh content on a weekly basis with relevant key words.
    A blog platform is the most critical component to generating and sharing content and engaging users.
  • What is a blog?
    A Blog (Web Log) is technically any website with a syndicated news feed. There are more than 300 million blogs representing nearly any topic, interest or industry that exists. Not blogging is no longer an option.
    Critical blog elements:
    Categories and Tags
    Subscribable Syndication Feeds
    Comment Systems
    Social bookmarking
    Automatic Archiving
    Search Engine Optimized (SEO) Titles
    Trackback and Pings
    Email Notification
    Search
  • Types of Blogs
    Free – There are dozens and dozens of free blog platforms, such as Wordpress.com, Blogger and Livejournal.com.
    Self-hosted – Using a hosting service you can build a fully-customized blog platform at the URL of your choice using Wordpress.org, Typepad, Movable Type and other blogging platforms.
    CMS integrated – Most content management systems can be customized to create a blog within your website. Customizing to include critical blogging features can be challenging.
  • Leveraging platforms
    • Post on blog
    • Upload to YouTube
    • Share on Twitter and Facebook
    • Create content
  • What social networking sites are you currently subscribed with?
    How many members or followers?
    What size is your email contact database?
    Do you have an email subscription box on your homepage?
    What is your monthly site traffic?
    What content management system (CMS) are you using?
    Social media inventory
  • Social Media Marketing 2.0: Blogging
    KPG Consulting, LLC
    www.kavanpeterson.com