Table of ContentsWelcome to #FINBI2012, October 16-18, 2012.Whether you’re with us in Singapore or following Social Media Trends in APJ . . . . . . . . . . . . . . . 3-4online, you can use this guide to get connected onsocial media to all things SAP, Analytics and Business What’s In It For You? . . . . . . . . . . . . . . . . . . . . . . . 5Intelligence in Asia-Pacific Japan. 5 Tips for Social Media Success . . . . . . . . . . . . . . 6In this interactive guide, you’ll learn a bit aboutsocial media trends in APJ and elsewhere, best Twitter Tips . . . . . . . . . . . . . . . . . . . . . . . . . . . . .6-8practices and how to take the next steps in buildingyour social media presence. SAP Hashtag Guide . . . . . . . . . . . . . . . . . . . . . . . . 9You’ll get Twitter tips so you can join along in Finding People & Content . . . . . . . . . . . . . . . 10-14tweeting live from the conference. 4 Cool Twitter Tools . . . . . . . . . . . . . . . . . . . . 14-17You’ll see how you can get connected and stayconnected long after the conference. Facebook in APJ . . . . . . . . . . . . . . . . . . . . . . . 19-24And, you’ll be able to click on most of the snips and LinkedIn . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .25-30links in this guide to discover valuable content andconnect directly to the people, pages, and content YouTube . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 31-32that interests you. SCN . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 33Questions? Ideas? Come see us in the social medialounge!
Your APJ Colleagues andCustomers Are Social India 6th on Twitter, with 33M ppl. 2nd on LinkedIn; 3rd on Facebook MalaysiaBandung 10 th most active city on Twitter Indonesia #4 on Facebook LinkedIn +111% 11% of world’s tweets Jakarta #1 Twitter city Australia #9 on LinkedIn Japan 3 rd on Twitter Tokyo 2 nd most active Twitter City Philippines #10 on Twitter, #8 on Facebook South Korea #15 on Twitter China 300M Active Weibo users 35.5M Active Twitter users
What that means is, everyone has a voice. We want to hear yours! Join us in tweeting fromSocial Is Dead. Long Live #FINBI2012!Social! What can you tweet about? Share your experienceSocial media is here to stay, but companies that at the conference.are leading the charge in social media, companies • New insightslike SAP, are starting to talk about something else: • Quotable speakersSocial business. • Memorable moments • Demos you saw and likedChris Heffer, SAP Social Business Evangelist put it • Links to websites people are talking aboutthis way in his presentation at Social Media Week : • Photos Think about who’s following you? What would“Social business is restoring the equilibrium of they be interested in?power to make the values, interests and beliefs ofthe customer or employee equal to those of thecompany.” What if you don’t have very many followers? Tweet about what you are interested in, and followers will find you! No Twitter account, bio or avatar? Come see us in the social media lounge and we’ll set you up. That’s what we’re here for.
What’s In It For You? With so many channels and platforms, social media is overwhelming, even for the pros. You don’t have to have all your ducks a row.• Connect with people and grow your network• See what’s going on—with your colleagues, customers and competitors• Build relationships with people with similar interests• Communicate your thoughts and ideas to more people• Build your personal brand so people can get to know you, before they even meet you• Learn—for fun, to advance your career, or both• Establish yourself as an expert inside and outside your company Just get some ducks in the water!
Five Keys to Success onSocial MediaStill feeling apprehensive? Here are five tips thatwill lead to success in any social media channel.• Be visible. Have a profile picture and a description, and post and interact regularly.• Be valuable. If you’re going to tweet what you had for breakfast, add a link to a recipe, tell us where you ate and what to order.• Be generous. Share your knowledge freely.• Be genuine. Talk about what you’re passionate about, and let your personality bubble up.• Be patient. It takes sustained effort over time to build your presence on social media, but it will happen.Social media is really just a more scalable means ofnetworking and connecting with people. If you’rehere, you’re probably already good at it, so relaxand have fun.
How to Write a SweetTweetTwitter gives you a prompt for writing your tweet: Follow @KevinGilroy“What are you doing?” You can extend that to,what are you thinking? You don’t have to start outby saying “I am”. Just tell us!• Use topical hashtags to help people find your tweet• Give credit—use names and/or Twitter Follow Lucy Swedberg handles. (If you don’t know someone’s Twitter handle, check our guide to the speakers at the conference, or Google their name + Twitter)• Use a link shortener such as tinyurl. Add the button to your browser to make life easier. Follow Kurt Bilafer• Don’t just drop links—give us your perspective on why what you’re linking to is important• Leave enough room for others to retweet• For more Twitter grammar tips in 140 characters visit Grammar GirlHere are some examples of well-written tweetsfrom around the SAP community. Click on the Follow @aiazkazitweet to follow the links or hashtags in it.
The Art of the Re-Tweet Bufferapp is a really helpful free tool for retweeting, as it pops up an edit window where you can work with theRetweets, or RTs in Twitter parlance, is a re-posting original tweet and add your comment.of someone else’s tweet to your following. It canbe done with one click of a the button with the In fact, it makes it so easy to edit that you might be temptedarrows forming the square. to modify the original tweet, maybe to make it shorter for retweeting or to add a hashtag to alert a new audience.Retweets create leverage on Twitter. Even if you That’s okay too; in fact you might have seen tweets markedonly have a small following, some of your MT—modified tweet. Just make sure you retain the originalfollowers, or your followers followers, might have idea and give credit to it’s author. Examples:large followings. In that case, there’s no telling howfar your tweet might go!Retweeting other people’s tweets is a great way tomake friends and gain followers on Twitter.If you just want to share and have nothing to add,just click to retweet. Follow Jarret PazahanickIf you want to add a comment, there are manyways to do so and many thoughts on what theproper Twitter etiquette is for doing so. The mainpoint to remember are to keep the original tweetintact, and to be sure to give credit to the originaltweeter using the RT @username format. Follow Chip Rodgers
What’s a Hashtag Anyhow? • Make sure no one is already using the hashtag you want, or if it is already in use, if it has a meaning otherPeople use the hashtag symbol # immediately than what you intended. You can do this at hashtags.orgpreceding (no spaces) a relevant keyword orphrase to categorize Tweets and bring • Use hashtags only when relevant to your message.conversation around a topic into a single Adding #LadyGaga to your tweet might get you a lot ofthread. Hashtags can occur anywhere in the Tweet views, but if you’re tweeting about analtyics readers will– at the beginning, middle, or end. unfollow you. If Lady Gaga became a #BOBJ customer on the other hand . . .Clicking on a hashtagged word in any messageshows you all other Tweets marked with that • No spamming. Don’t repeat your hashtag over and overkeyword. to get attention. You have to add valuable content around the context of your hashtag for it to gain valueAn effective hashtag creates a community online.SAP has many such communities and • Limit hashtag use to 1-2 per tweetconversations.No one controls hash tags; that’s why yousometimes see variations on the same hashtagsuch as #BOBJ and #BusinessObjects, which bothrefer to the same discussion.Anyone can use or create a hashtag, but somerules of etiquette apply.
Guide to SAP RelatedHashtagsRegional 5 hashtags, but he gets away with it! Follow Nick Tzitzon#SAPAPJ ProductsEvent #BusinessObjects#SAPteched #SAPAnalytics#SAPPHIRENOW #BOBJ#FINBI2012 #BI4 #EPMEcoSystem #GRC Follow Jamie Oswald#SAPChat #BPCHANA#SAPMM #MobileBI#SAPMentor #SAPDeisgnStudio#SCN #SAPVISI #CrystalReportsInterest Areas #SAPZEN#analytics #SAPHANA Follow Muthu Ranganathan#BI #HANA#BusinessIntelligence #Sybase#InMemory#Big Data Promotional#Cloud #bizinthemoment#Database #runbetter#Mobile#Mobility#lovedata Follow Mark Yolton
Where Do I Find Content? Here are some #SAPAPJ and #analytics tweeps to follow. Click to visit their Twitter profiles:Tweet what you read. When you find interestingcontent on the web, share it. Install bufferapp,which allows you to tweet throughout the day.Tweet what you know. What’s your area ofexpertise? What questions do people askyou?What should people know about yoursubject?Tweet what you see. Did you know you can tweetpictures? You can! Use your 140 characters to saywhat it is and why it matters.Tweet what you hear. If you are at a conferencelike this one, share what you’re hearing that’s newand interesting to you.Tweet what you love. People are drawn topassion.Follow some people who interest you. They willlead you to great content you can repurpose foryour own tweets.
More people to follow: #FINBI2012 Conference presenters on TwitterFirst Name Twitter Handle CompanySandeep Bagchi NTTDataAmericas NTT DataBjarne Berg comeritinc COMERITJesper Christensen comeritinc COMERITWinnie Chu winnie_chu AspireHRSean Collins swcollins SuccessFactorsIan Gee presenceofit Presence of ITDjorgo Gubbels Mister_Gub Shell International BVMichael Lortz mlortz SAPJeremy Masters jeremymasters WorklogixSteve Mutch stevewmutch Shell International BVSamir Neji samirneji CPM ConsultingJamie Oswald oswaldxxl Arch CoalSimon Robb simonianrobb Shell International BVTracy Simoneau aspirehrc AspireHRVerena Siow verenasiow SAPRaj Sundarason rsundarason SAPRoss Wilson rosshwilson McKessonVincent Wong presenceofit Presence of IT
SAP and Analytics tweeps to follow:Abesh Bhattacharjee abesh SAP MentorAdam Binnie Adam_Binnie SAPAlbert Pang appsruntheworld President, Apps Run the WorldAlexandra Carvalho alextwitau SAP MentorAndreas Bitterer bitterer GartnerAndrew Fox Andrew_Fox Thinking BIASUG ASUG365 Independent SAP CommunityASUG BI ASUG_BI communityBarry Wilderman barrywilderman CEO, Wilderman AssociatesBoris Evelson bevelson ForresterBrenda Michelson bmichelson Independent AnalystCindi Howsen BIScorecard BI ScorecardCindy Jutras ERP_cindyjutras CEO, Mint JutrasClaudia Imhoff Claudia_Imhoff AnalystCorey Adams Oz_Bob SAP MentorCourtney Bjorlin cbjorlin ASUG PressDallas Marks dallasmarks SAP MentorDan Vesset DanVesset IDCDave Rathbun dagira_tweets PepsicoDavid Poisson dpoisson SAPDennis Howlett dahowlett IndependentDon Tapscott dtapscott AnalystDslayer DSLayered MentorsEric Fearday efearday SAPFrank Scavo fscavo President, StrativaFrench Caldwell iTGuru GartnerGary Hooker Gary_Hooker SAP MentorGreg Meyers gpmyers SAP MentorHoward Dresner howarddresner Dresner Advisory ServicesIngo Hilgefort ihilgefort SAP MentorJames Governor monkchips Founder, Red MonkJames Taylor jamet123 Decision Management SolutionsJamie Oswald oswaldxxl SAP MentorJayme Smithers JaymeSmithers SAP
John Moy jhmoy SAP MentorJohn Schweitzer SchweitzerJohn SAPMarcus Borba marcusborba AnalystMark Madsen markmadsen AnalystMerv Adrian merv GartnerMichael Rasmussen GRCPundit Independent ConsultantNeil Raden NeilRaden AnalystNenshad Bardoliwalla nenshad VP ProductsOliver Bussmann sapcio SAPPaul Hawking paulhawking SAP MentorPeter Thomas PeterJThomas AnalystRay Wang rwang0 Constellation ResearchRita Sallam rsallam GartnerRobert Kugel rdkugelvr SVP, VentanaSandy Kemsley skemsley Independent AnalystSAP HANA SAPInMemory SAPShawn Rogers shawnrog EMAShengtao tan ShengtaoTan SAP MentorSteve Lucas nstevenlucas SAPTammy Powlas tpowlas SAP MentorThomas Wailgum twailgum ASUG PressTony de Thomasis c821311 SAP MentorVinnie Mirchandani dealarchitect Owner, Deal ArchitectVishal Sikka vsikka SAPVitaliy Rudnytskiy Sygyzmundovych SAP MentorWaldemar Adams adamsw SAPWayne Eckerson weckerson AnalystSanjiv Bansal sanjivba SAPClint Vosloo vosloo777 SAP MentorJoshua Fletcher Josh_Fletcher SAPBlair Wheadon BlairWheadon SAPNorman Marks normanmarks SAP
Managing Twitter 1. List feature in Twitter. When you follow someone, or they follow you, you have the opportunity to add them to aSo what are you going to do with all these list. This is essential to keeping your conversationsfollowers and followees? And how will you keep up organized.with it all? Twitter is a beast that must becontinually fed, but it is time well spent because ofthe leverage you can get with Twitter.Do you have a message to convey? A blog youwrite? Presentations you make? Networking to do?If so, Twitter is actually a time saver, allowing youand your message to be in constant contact withfar more people than you could on your own. It’smarketing and business development madescalable.Connect with the right people and join the rightconversations, and your message can go very farindeed.Here are 4 tools that make Twitter manageable:
2. Hootsuite. Hootsuite is a Twitter client that helps break down your Twitter feeds, followers and topicsyou are following into one that’s far easier to use than Twitter. When you’ve segregated your followers intolists, you can set up feeds for each list. You can set up feeds for hashtags, keywords or people you’d like totrack more closely. Hootsuite is available in free, paid and premium versions.
3. Bufferapp. To get any kind of traction on did nothing else, that would be awesome enough, butTwitter, you need to tweet anywhere buffer app has a ton more functionality. Stop by thebetween 7-11 times a day. That was a social media lounge for a demo.daunting proposition until bufferapp camealong. This is hands down the best tool for 4. Mobile app for tweeting. If you’re going to tweet onincreasing your tweet volume without the go, while you’re out and about doing, seeing andadding to your work load. Bufferapp adds an learning as at this conference, you need an app foricon to your browser, your Twitter feed and your phone or mobile device.some Twitter apps, including HootSuite: You can use the regular old Twitter app for free, but for more of the functionality associated with a Twitter Twitter button client Tweetbot is well worth $3.99 USD. It helps you tweet mobile with hashtag and @username prompts. Browser button Not only can you tweet, you can manage lists, follow hashtags and more. As you are reading on the web, when you see something you like, simply click the buffer button and a tweet window will appear with a pre-written tweet based on the article headline, or material you’ve highlighted in the article. Edit your tweet, and bufferapp will automatically schedule it for you. There is no better tool for building a consistent Twitter presence. If it
Now that you’re all set, tweet along with us at #FINBI2012. Stillhave questions, need advice or technical assistance? Come tothe social media lounge and get help from your peers or the APJmarketing team. That’s what we’re here for!How else can you connect on social media, and stay connectedafter the conference? Read on.
http://www.facebook.com/SAPIndia Way to go SAP India!
There are over 50 pages of listings for SAP and SAP-related groups on LinkedIn! We’ve combed through them all tobring you the biggest and most active ones around Business Intelligence, Analytics and #SAPAPJ. Click on the snip forgroups you’re interested in to visit and/or join the group.There are LinkedIn groups where you can find a job . . .
Connect with SAP people in the APJ region . . .Or in a specific country in APJ:
Learn and share your expertise about HANA . . .Get the latest intelligence about Business Intelligence and BOBJ . . .
Or anything under the sun that is related to SAP:
Let’s not forget SCN, SAP Community Network, the biggest and most active SAP Community of them all,with over 2.5 million visitors per month. You’ll find blogs, wikis, forums and much, much more. It’s a greatplace to find content, connect with people and showcase your own expertise. Join today!