64   cOSMOS                                                                                                               ...
SAP SPECTRUM 4 /2010                                                                                                      ...
The SAP customer magazine will keep you up to date on topics and trends in the SAP world. To getyour free subscription, ju...
Upcoming SlideShare
Loading in …5
×

Objects of Innovation

662 views
625 views

Published on

Obj ects of
Innovation
At the 2010 Americas’ SAP Users’ Group Fall Focus conference, SAP BusinessObjects customers showcased
how they run better with the help of the software. Asics, Harley-Davidson, and Under Armour each
had a compelling story to tell that underscored the critical role SAP BusinessObjects plays within their overall
business strategies. From planning and consolidation to master data management and analytics,
SAP innovation was on full display.

Published in: Business
0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total views
662
On SlideShare
0
From Embeds
0
Number of Embeds
0
Actions
Shares
0
Downloads
8
Comments
0
Likes
0
Embeds 0
No embeds

No notes for slide

Objects of Innovation

  1. 1. 64 cOSMOS SAP SPECTRUM 4 /2010 oBJeCts of InnovatIon At the 2010 Americas’ SAP Users’ Group Fall Focus conference, SAP BusinessObjects customers showcased how they run better with the help of the software. Asics, Harley-Davidson, and Under Armour each had a compelling story to tell that underscored the critical role SAP BusinessObjects plays within their overall business strategies. From planning and consolidation to master data management and analytics, SAP innovation was on full display. Author: Tim Clark Harley-Davidson: More than Motorcycles The iconic brand and business that make up Harley-Davidson a new release of the business intelligence solution in October span beyond high-ticket motorcycles. The company retains to meet information demands. The company also plans to im- a credit and banking business to lend to consumers, retail plement SAP dashboard software for company executives so shops, licensed products, and a parts and accessories arm. they can obtain a consolidated view of how business is doing. According to Jim Keene, global systems manager, global in- “As demand increases, we’ll look to exploit and optimize our IT formation services for Harley-Davidson, “This is why analyt- infrastructure,” says Keene. “We have to maintain an ‘always ics and business intelligence is so important. All of these lines on’ environment due to mobile demands and the need for em- of business require relationships with customers.” ployees to always have the freshest queries.” In the past two years, Harley-Davidson has seen an in- As for best practices when dealing with analytics and busi- crease in a “pull” for information across its enterprise, espe- ness intelligence, Keene says it’s important to establish exper- cially around repossessions, given the challenging economic tise in how the business interfaces with business intelligence. environment. “Even though business was bad, the need “It’s an incredibly important skill set to build up in the orga- for information was great,” says Keene. As a long-time SAP nization. It’s not always easy to translate what the business BusinessObjects software user, Harley-Davidson upgraded to wants to do into a final product.”
  2. 2. SAP SPECTRUM 4 /2010 cOSMOS 65 asics Runs with a consolidated plan As a leading designer and manufacturer of running shoes, across departments,” says Hsu. “The user-friendly UI looks athletic footwear, apparel, and accessories, Asics struggled like an Excel interface but it’s more robust for users. Now they with its stock keeping unit (SKU) count, which was growing can easily calculate additional values in micro and macro envi- rapidly each season. Without active style filtering or real-time ronments.” Hsu also says that SAP BusinessObjects Planning ad-hoc reporting, Asics’ planning cycle was cumbersome at and Consolidation enables extensive reporting functionality. best. In an effort to reduce its planning cycle, provide exten- Asics accounting, for instance, is able to distribute reports sive reporting functionality, and create a collaborative envi- quickly and easily to the Web, which reduces the large amount ronment for users, Asics turned to the SAP BusinessObjects of memory that e-mail attachments consume. Asics can also Planning and Consolidation application. The results speak produce complex financial statement packages on the fly; for themselves, as Asics was able to reduce its planning cycle what used to take accountants a few days to produce now re- by 50%, from three weeks down to one and a half. But that quires five minutes. Following the successful deployment and was just the beginning according to Brian Hsu, the special- adoption of the SAP software, Hsu says Asics will be upgrad- ist at Asics on the SAP planning and consolidation software. ing to the next version of the application in the near future.“We developed a streamlined process and increased synergies Under armour Has a plan for DemandHeadquartered in Baltimore, Maryland, Under Armour (UA) plan is in place, the planning and consolidation application ishas integrated its planning systems to include the SAP Ad- like a vegimatic,” says Roberts. “It can slice and dice data anyvanced Planning & Optimization (SAP APO) software, the SAP way you want it.”BusinessObjects Planning and Consolidation application, and Roberts says that before it deployed the SAP application,SAP BusinessObjects Dashboards software to expedite period generating revenue targets and budget was a painful and ardu-closing and enhance analytics around profitability. According ous task. Today, UA is able to generate these reports in underto UA project manager Dave Roberts, the company drafted too two weeks, a significant improvement over its prior process.much inventory, which put a squeeze on the company’s profit UA sales executives can now get the details they need to tell amargins. To address this challenge, UA needed to ensure that compelling story to customers about sales trends. “Now, thedemand for its myriad products was prevalent. As a result, a sales executives track how well they execute against the planstatistical forecast was built into SAP APO that housed a sales via the data extracted from the software,” says Roberts. “Thisplan by customer instead of SKU, style, or color. “Once the same data is used for our quarterly earnings calls.”
  3. 3. The SAP customer magazine will keep you up to date on topics and trends in the SAP world. To getyour free subscription, just fill out the form and fax it to us, or register at www.sap-spectrum.com/subscribe. For new and daily information, visit us at www.sap.info. Mr. Ms.TitleFirst NameLast NameCompanyStreet or PO BoxCityZip CodeState /Country German IssueE-Mail Address English IssueDate/Signature EE n F r riptiO C Su bS Free subscription Fax to +49 6227–784 22 64 or online at www.sap-spectrum.com/subscribe complete issue at www.sap-spectrum.comE-Mail AddressesSAP will treat your e-mail and postal address confidentially. We will only share them with others outside the SAP group of companiesfor the purpose of performing the requested service.Choice/Opt-OutIf you no longer want to receive e-mails or printed issues of SAP Spectrum, you may cancel your subscription at any time. You only needto e-mail us at sap.spectrum@sap.com to have your name and details removed from the relevant distribution list. Users that subscribed onlinecan modify their user profile settings to opt out at any time.

×