© 2012 SAP AG. All rights reserved. 1
Analytics
Enabling Decisions in the Moment
Kurt J. Bilafer – Regional Vice President...
© 2012 SAP AG. All rights reserved. 2
2
Most Analytic Solutions
ARE BACKWARD-LOOKING
We need to
look ahead
Analytics is everywhere
THE NEW INFORMATION CONSUMER…
Responsive
EngagingAccessible
75%
by 2020
10%
today
+15 Billion Devices
+1 Billion People
© 2012 SAP AG. All rights reserved. 6
Mobile
CRM Data
Planning
Opportunities
Transactions
Customer
Sales Order
Things
Inst...
© 2012 SAP AG. All rights reserved. 13
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How users expect to consume Information
How users expect to consume Information
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How users expect to consume Information

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This is my presentation from the recent Mastering BI event in Melbourne. Consumers of information expect experiences and visualizations similar to their personal solutions, we need to start thinking in terms of Analytic Applications - purpose built solutions that enable people to ask a question, get an answer and move on.

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  • With Analytics from SAP…we are delivering a Decision Management System to our customers.Decision Management Systems are agile – inform, align and adapt to changesSolutions that do not wait…they begin to ACTDIFFERENTIATIONMost complete suiteHANAIndustriesOUTCOMESInspired customerIncreased win ratesBigger deals
  • [twitter]Traditional financial metrics are backwards-looking, when we should be looking forward[/twitter]Going back to the Income Statement and Balance Sheet – they are at best rear-view measures of the top line and bottom line.  They provide a snapshot in time of all that has happened, but very little, if any, indication of what is happening in the enterprise. For example, an online retailer with a subscription model experiences a massive drop in stock price because of poor Income Statement results. Further analysis indicates that there was a dramatic drop in subscribers (Churn) in one of their most profitable segments. It would stand to reason that a pre-emptive pulse-check on the churn could have helped stem the bleeding and perhaps prevented the reaction on Wall Street. This churn is an example of a new signal that could have helped this one enterprise run its business more proactively rather than look for explanations with a rear-view perspective.
  • With more and more people spending much of their existence in the digital world – whether it’s for work, play, learning, or to socialize– the amount of data being generated is truly astounding. Just think about the number of SMS messages and emails sent, phone calls placed, and Facebook updates made every minute, and it boggles the mind how much data is traversing networks around the world.
  • [twitter]We are working with McLaren to provide real-time race feedback using #SAPHANA[/twitter]McLaren has a project to use HANA both for their operations, and to help get real-time information from the car’s 120 sensors. Here is a vision dashboard. For more information, see this video: http://blogs.sap.com/jonathanbecher/2012/11/15/jonathan-becher-cmo-at-sap-talks-about-the-challenge-of-big-data-in-formula-1/
  • [twitter]HSE24 could only do cross-sell by product, not customer. Now changed with in-memory, real-time predictive[/twitter]
  • [twitter]Burberry wants to reinvent the luxury consumer experience for the digital age with customer #analytics[/twitter]
  • [twitter]Intelligent cities, such as the Boston About Results program: http://www.cityofboston.gov/bar/ [/twitter]Boston uses SAP Analytics to allow citizens to have up-to-the minute info about the city. See here for more information: http://www.cityofboston.gov/bar/home.aspKeeping citizens informedKeeping city alignedAdapting to real-time feedbackReal-time - transitionThis is new way companies can do businessImmediacy – out with real-time informationTransforming our businessesRunning your business on business suiteExciting new innovationNew powerful brain behind your business suite
  • Analytics and information is not only about making decisions faster or doing business better. The reality is that information is now a core part of your customers’ experience – it is part of your PRODUCT. For ideas, please visit: http://www.saphana.com/community/implement
  • How users expect to consume Information

    1. 1. © 2012 SAP AG. All rights reserved. 1 Analytics Enabling Decisions in the Moment Kurt J. Bilafer – Regional Vice President, Analytics
    2. 2. © 2012 SAP AG. All rights reserved. 2 2 Most Analytic Solutions ARE BACKWARD-LOOKING We need to look ahead
    3. 3. Analytics is everywhere
    4. 4. THE NEW INFORMATION CONSUMER… Responsive EngagingAccessible 75% by 2020 10% today +15 Billion Devices +1 Billion People
    5. 5. © 2012 SAP AG. All rights reserved. 6 Mobile CRM Data Planning Opportunities Transactions Customer Sales Order Things Instant Messages Demand Inventory Big Data 6 BUT TYPES AND VOLUMES OF DATA HAVE GROWN RADICALLY Sales Order Things Mobile Demand Big Data CRM Data Customer Planning Transactions
    6. 6. © 2012 SAP AG. All rights reserved. 13 Store 23 Current sales: $15k SE 0.1km Filter by: Store Performance

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