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However, in my travels and conversations with customers, partners, and potential partners, it’s become clear that, while there’s a lot of excitement surrounding big data, there is also still a lot of bewilderment. Part of the reason for this is that we’re really just getting started with the big data trend. SAP is ramping up with in-memory computing and mobile analytics solutions, but we’re still mostly talking about the “art of the possible” at this point. We’re still fleshing out this vision. So let’s flesh it out a bit more.