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DRM, Digital Content, and
 the Consumer Experience
Lessons Learned from the Music Industry


             By Kirk Biglione...
The future of all media
       is digital
Many media companies
have resisted the transition
They fear piracy and
changing business models
Everyone says the same thing
“We don’t want to make
 the same mistakes the
 music industry made”
But what were those
     mistakes?
First, some history
Not long ago things weren’t
          so bad
Consumers loved CDs
DRM, Digital Content, and the Consumer Experience: Lessons Learned From The Music Industry
DRM, Digital Content, and the Consumer Experience: Lessons Learned From The Music Industry
DRM, Digital Content, and the Consumer Experience: Lessons Learned From The Music Industry
DRM, Digital Content, and the Consumer Experience: Lessons Learned From The Music Industry
DRM, Digital Content, and the Consumer Experience: Lessons Learned From The Music Industry
DRM, Digital Content, and the Consumer Experience: Lessons Learned From The Music Industry
DRM, Digital Content, and the Consumer Experience: Lessons Learned From The Music Industry
DRM, Digital Content, and the Consumer Experience: Lessons Learned From The Music Industry
DRM, Digital Content, and the Consumer Experience: Lessons Learned From The Music Industry
DRM, Digital Content, and the Consumer Experience: Lessons Learned From The Music Industry
DRM, Digital Content, and the Consumer Experience: Lessons Learned From The Music Industry
DRM, Digital Content, and the Consumer Experience: Lessons Learned From The Music Industry
DRM, Digital Content, and the Consumer Experience: Lessons Learned From The Music Industry
DRM, Digital Content, and the Consumer Experience: Lessons Learned From The Music Industry
DRM, Digital Content, and the Consumer Experience: Lessons Learned From The Music Industry
DRM, Digital Content, and the Consumer Experience: Lessons Learned From The Music Industry
DRM, Digital Content, and the Consumer Experience: Lessons Learned From The Music Industry
DRM, Digital Content, and the Consumer Experience: Lessons Learned From The Music Industry
DRM, Digital Content, and the Consumer Experience: Lessons Learned From The Music Industry
DRM, Digital Content, and the Consumer Experience: Lessons Learned From The Music Industry
DRM, Digital Content, and the Consumer Experience: Lessons Learned From The Music Industry
DRM, Digital Content, and the Consumer Experience: Lessons Learned From The Music Industry
DRM, Digital Content, and the Consumer Experience: Lessons Learned From The Music Industry
DRM, Digital Content, and the Consumer Experience: Lessons Learned From The Music Industry
DRM, Digital Content, and the Consumer Experience: Lessons Learned From The Music Industry
DRM, Digital Content, and the Consumer Experience: Lessons Learned From The Music Industry
DRM, Digital Content, and the Consumer Experience: Lessons Learned From The Music Industry
DRM, Digital Content, and the Consumer Experience: Lessons Learned From The Music Industry
DRM, Digital Content, and the Consumer Experience: Lessons Learned From The Music Industry
DRM, Digital Content, and the Consumer Experience: Lessons Learned From The Music Industry
DRM, Digital Content, and the Consumer Experience: Lessons Learned From The Music Industry
DRM, Digital Content, and the Consumer Experience: Lessons Learned From The Music Industry
DRM, Digital Content, and the Consumer Experience: Lessons Learned From The Music Industry
DRM, Digital Content, and the Consumer Experience: Lessons Learned From The Music Industry
DRM, Digital Content, and the Consumer Experience: Lessons Learned From The Music Industry
DRM, Digital Content, and the Consumer Experience: Lessons Learned From The Music Industry
DRM, Digital Content, and the Consumer Experience: Lessons Learned From The Music Industry
DRM, Digital Content, and the Consumer Experience: Lessons Learned From The Music Industry
DRM, Digital Content, and the Consumer Experience: Lessons Learned From The Music Industry
DRM, Digital Content, and the Consumer Experience: Lessons Learned From The Music Industry
DRM, Digital Content, and the Consumer Experience: Lessons Learned From The Music Industry
DRM, Digital Content, and the Consumer Experience: Lessons Learned From The Music Industry
DRM, Digital Content, and the Consumer Experience: Lessons Learned From The Music Industry
DRM, Digital Content, and the Consumer Experience: Lessons Learned From The Music Industry
DRM, Digital Content, and the Consumer Experience: Lessons Learned From The Music Industry
DRM, Digital Content, and the Consumer Experience: Lessons Learned From The Music Industry
DRM, Digital Content, and the Consumer Experience: Lessons Learned From The Music Industry
DRM, Digital Content, and the Consumer Experience: Lessons Learned From The Music Industry
DRM, Digital Content, and the Consumer Experience: Lessons Learned From The Music Industry
DRM, Digital Content, and the Consumer Experience: Lessons Learned From The Music Industry
DRM, Digital Content, and the Consumer Experience: Lessons Learned From The Music Industry
DRM, Digital Content, and the Consumer Experience: Lessons Learned From The Music Industry
DRM, Digital Content, and the Consumer Experience: Lessons Learned From The Music Industry
DRM, Digital Content, and the Consumer Experience: Lessons Learned From The Music Industry
DRM, Digital Content, and the Consumer Experience: Lessons Learned From The Music Industry
DRM, Digital Content, and the Consumer Experience: Lessons Learned From The Music Industry
DRM, Digital Content, and the Consumer Experience: Lessons Learned From The Music Industry
DRM, Digital Content, and the Consumer Experience: Lessons Learned From The Music Industry
DRM, Digital Content, and the Consumer Experience: Lessons Learned From The Music Industry
DRM, Digital Content, and the Consumer Experience: Lessons Learned From The Music Industry
DRM, Digital Content, and the Consumer Experience: Lessons Learned From The Music Industry
DRM, Digital Content, and the Consumer Experience: Lessons Learned From The Music Industry
DRM, Digital Content, and the Consumer Experience: Lessons Learned From The Music Industry
DRM, Digital Content, and the Consumer Experience: Lessons Learned From The Music Industry
DRM, Digital Content, and the Consumer Experience: Lessons Learned From The Music Industry
DRM, Digital Content, and the Consumer Experience: Lessons Learned From The Music Industry
DRM, Digital Content, and the Consumer Experience: Lessons Learned From The Music Industry
DRM, Digital Content, and the Consumer Experience: Lessons Learned From The Music Industry
DRM, Digital Content, and the Consumer Experience: Lessons Learned From The Music Industry
DRM, Digital Content, and the Consumer Experience: Lessons Learned From The Music Industry
DRM, Digital Content, and the Consumer Experience: Lessons Learned From The Music Industry
DRM, Digital Content, and the Consumer Experience: Lessons Learned From The Music Industry
DRM, Digital Content, and the Consumer Experience: Lessons Learned From The Music Industry
DRM, Digital Content, and the Consumer Experience: Lessons Learned From The Music Industry
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DRM, Digital Content, and the Consumer Experience: Lessons Learned From The Music Industry

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As the market for e-books and mobile content grows, publishers are faced with the all important question of how to protect their content in the digital marketplace. Many publishers are turning to DRM as the solution without fully contemplating or realizing the impact these DRM decisions have on their customers.

Over the past decade, the music industry has relied almost exclusively on DRM technologies to protect digital content. Not only has DRM failed to protect content and prevent piracy, it has had the undesirable effect of alienating consumers.

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Transcript of "DRM, Digital Content, and the Consumer Experience: Lessons Learned From The Music Industry"

  1. 1. DRM, Digital Content, and the Consumer Experience Lessons Learned from the Music Industry By Kirk Biglione kirkb@medialoper.com
  2. 2. The future of all media is digital
  3. 3. Many media companies have resisted the transition
  4. 4. They fear piracy and changing business models
  5. 5. Everyone says the same thing
  6. 6. “We don’t want to make the same mistakes the music industry made”
  7. 7. But what were those mistakes?
  8. 8. First, some history
  9. 9. Not long ago things weren’t so bad
  10. 10. Consumers loved CDs
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