DRM, Digital Content, and the Consumer Experience: Lessons Learned From The Music Industry

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As the market for e-books and mobile content grows, publishers are faced with the all important question of how to protect their content in the digital marketplace. Many publishers are turning to DRM …

As the market for e-books and mobile content grows, publishers are faced with the all important question of how to protect their content in the digital marketplace. Many publishers are turning to DRM as the solution without fully contemplating or realizing the impact these DRM decisions have on their customers.

Over the past decade, the music industry has relied almost exclusively on DRM technologies to protect digital content. Not only has DRM failed to protect content and prevent piracy, it has had the undesirable effect of alienating consumers.

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  • 1. DRM, Digital Content, and the Consumer Experience Lessons Learned from the Music Industry By Kirk Biglione kirkb@medialoper.com
  • 2. The future of all media is digital
  • 3. Many media companies have resisted the transition
  • 4. They fear piracy and changing business models
  • 5. Everyone says the same thing
  • 6. “We don’t want to make the same mistakes the music industry made”
  • 7. But what were those mistakes?
  • 8. First, some history
  • 9. Not long ago things weren’t so bad
  • 10. Consumers loved CDs