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DRM, Digital Content, and the Consumer Experience: Lessons Learned From The Music Industry

by New Media Consultant at Oxford Media Works on Mar 25, 2008

  • 9,426 views

As the market for e-books and mobile content grows, publishers are faced with the all important question of how to protect their content in the digital marketplace. Many publishers are turning to DRM ...

As the market for e-books and mobile content grows, publishers are faced with the all important question of how to protect their content in the digital marketplace. Many publishers are turning to DRM as the solution without fully contemplating or realizing the impact these DRM decisions have on their customers.

Over the past decade, the music industry has relied almost exclusively on DRM technologies to protect digital content. Not only has DRM failed to protect content and prevent piracy, it has had the undesirable effect of alienating consumers.

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DRM, Digital Content, and the Consumer Experience: Lessons Learned From The Music Industry DRM, Digital Content, and the Consumer Experience: Lessons Learned From The Music Industry Presentation Transcript