DRM, Digital Content, and the Consumer Experience: Lessons Learned From The Music Industry

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DRM, Digital Content, and the Consumer Experience Lessons Learned from the Music Industry By Kirk Biglione kirkb@medialoper.com
The future of all media is digital
Many media companies have resisted the transition
They fear piracy and changing business models
Everyone says the same thing
“We don’t want to make the same mistakes the music industry made”
But what were those mistakes?
First, some history
Not long ago things weren’t so bad
Consumers loved CDs