Building Author Pages
Kassia Krozser & Kirk Biglione
Overview
Author information around the web

Author websites

Publisher websites

Retail websites

Challenges and solutions...
Why Authors?
Authors Sell Books
What Is an Author Page?
It Depends...
Who Are You?
Roles
Author

Agent

Publisher/Publishing Professional

Publicist

Bookseller
Each Role Has
a Different View
Don’t Forget The Users
User roles
Readers/Consumers

Media

Reviewers

Academics

Other authors
Two Views
Publisher View


               Publisher
Author
                           Retail
Website
Author View


              Author
Retailer                 Publisher
              Website
The Author Website
Role of The Author
Website
 Hub of author’s online activity

 Central point of information for readers

 Media resource

 ...
The Basics
Domain name
Basic Content
First, Consider the
Reader
Author Information
Bio

Press kit

Contact information

  Agent

  Speaking Agent

  Publicist
Author Content
Blog

Media: video/audio (including podcast)

Interviews

Links to related websites
Book Information
Title

Cover

Blurb

Excerpt / Sample

ISBN(s)

Publisher

Buy links
Extended Book Info
Series and related titles

Related media

  Interviews

  Book Trailers

Link to book mini-site

Review...
Marketing Information
Mailing list signup

Event listing

Social media links

Contests
Community
Blog comments

Forums

Wiki

Social features
Content Management
WordPress
Easy to use

Open Source (free)

Social media integration

Design flexibility
Design
WORDPRESS THEME DIRECTORY
WORDPRESS.ORG/EXTEND/THEMES/
WOO THEMES
WOOTHEMES.COM
WPIZED
WPIZED.COM
Case Study
Bestselling Author with
No Website
The Social Web
Social Media
Extends the author’s online presence

Reaches readers in their preferred environment

Not all opportunities a...
The Problem with
Facebook
Add Up the Faux
Steph*nie Meyer(s)
What To Do?
Create a Fan Page not Profile

Create pages for author and books

Link directly from official site

Verify with ...
So, What About Twitter?
Best Practices
Reserve the author name on the main networks
(Twitter, Facebook, LinkedIn, maybe MySpace)

Consider reservi...
More Author Pages
The Publisher Website
Why author pages?

Readers love authors

SEO for publisher and book

Improves discovery

Improves author relations (when d...
Core content
Author bio

Photo

Web link

Social media links

Upcoming events

Author RSS feed (caution!)

Oh, and books
Publisher Specific
Content
Author articles

Interviews

Book related extras

Media: audio/video

Mailing lists
Anatomy of an
Author Section
Featured Authors
Author Index
On-Site Search
Types of search

Global

Author

Event

Advanced
Appearances
Author Page
Unique Content
Publisher Specific
Content
Interviews: Video/Audio

Original articles

Reading guides

Extended story information (characte...
The Retail Website
Why author pages?
Enhanced information for customers

Enhanced discovery = additional sales

Customer engagement, increase...
What we see

Author name
What we’d like to see
Author bio

Author photo

Link to website and social media profiles

Curated content (interviews, med...
Challenges

Aggregating data

Authenticating data

Maintaining data
Challenges &
Possible Solutions
Author Metadata
Author Identity
Numbers:
Lots of authors
Content Management
Tech-Challenged
Authors
Time-Challenged
Authors
Apathy
What To Do When an
Author Opts Out?
Just Say No
Helping Authors Get It
Right
Who’s Responsible?
Digital Assessment
Domain name

Website

  Is it usable?

  Is it current?

Social media presence

  Quality and frequency...
Website Checklist
Domain name

Hosting

Core content: Bio,Photos, Press Kit, Bibliography

Site management (WordPress or o...
Create Support Resources

 Author portal

 Digital concierge

 Digital media training
Questions?
Kassia Krozser:
booksquare@booksquare.com
twitter: @booksquare

Kirk Biglione
kirkb@oxfordmediaworks.com
twitte...
Building Author Web Presence
Building Author Web Presence
Building Author Web Presence
Building Author Web Presence
Building Author Web Presence
Building Author Web Presence
Building Author Web Presence
Building Author Web Presence
Building Author Web Presence
Building Author Web Presence
Building Author Web Presence
Building Author Web Presence
Building Author Web Presence
Building Author Web Presence
Building Author Web Presence
Building Author Web Presence
Building Author Web Presence
Building Author Web Presence
Building Author Web Presence
Building Author Web Presence
Building Author Web Presence
Building Author Web Presence
Building Author Web Presence
Building Author Web Presence
Building Author Web Presence
Building Author Web Presence
Building Author Web Presence
Building Author Web Presence
Building Author Web Presence
Building Author Web Presence
Building Author Web Presence
Building Author Web Presence
Building Author Web Presence
Building Author Web Presence
Building Author Web Presence
Building Author Web Presence
Building Author Web Presence
Building Author Web Presence
Building Author Web Presence
Building Author Web Presence
Building Author Web Presence
Building Author Web Presence
Building Author Web Presence
Building Author Web Presence
Building Author Web Presence
Building Author Web Presence
Building Author Web Presence
Building Author Web Presence
Building Author Web Presence
Building Author Web Presence
Building Author Web Presence
Building Author Web Presence
Building Author Web Presence
Building Author Web Presence
Building Author Web Presence
Building Author Web Presence
Building Author Web Presence
Building Author Web Presence
Upcoming SlideShare
Loading in...5
×

Building Author Web Presence

2,113

Published on

This workshop was presented at TOC 2010. The workshop covers all aspects of an author's digital platform, with an emphasis on the hub of every author's online presence -- the author website.

Published in: Education
1 Comment
3 Likes
Statistics
Notes
No Downloads
Views
Total Views
2,113
On Slideshare
0
From Embeds
0
Number of Embeds
1
Actions
Shares
0
Downloads
93
Comments
1
Likes
3
Embeds 0
No embeds

No notes for slide

Building Author Web Presence

  1. 1. Building Author Pages Kassia Krozser & Kirk Biglione
  2. 2. Overview Author information around the web Author websites Publisher websites Retail websites Challenges and solutions Helping authors get it right
  3. 3. Why Authors?
  4. 4. Authors Sell Books
  5. 5. What Is an Author Page?
  6. 6. It Depends...
  7. 7. Who Are You?
  8. 8. Roles Author Agent Publisher/Publishing Professional Publicist Bookseller
  9. 9. Each Role Has a Different View
  10. 10. Don’t Forget The Users
  11. 11. User roles Readers/Consumers Media Reviewers Academics Other authors
  12. 12. Two Views
  13. 13. Publisher View Publisher Author Retail Website
  14. 14. Author View Author Retailer Publisher Website
  15. 15. The Author Website
  16. 16. Role of The Author Website Hub of author’s online activity Central point of information for readers Media resource Key asset in building the author brand Should be first result when author is Googled
  17. 17. The Basics
  18. 18. Domain name
  19. 19. Basic Content
  20. 20. First, Consider the Reader
  21. 21. Author Information Bio Press kit Contact information Agent Speaking Agent Publicist
  22. 22. Author Content Blog Media: video/audio (including podcast) Interviews Links to related websites
  23. 23. Book Information Title Cover Blurb Excerpt / Sample ISBN(s) Publisher Buy links
  24. 24. Extended Book Info Series and related titles Related media Interviews Book Trailers Link to book mini-site Reviews Awards
  25. 25. Marketing Information Mailing list signup Event listing Social media links Contests
  26. 26. Community Blog comments Forums Wiki Social features
  27. 27. Content Management
  28. 28. WordPress Easy to use Open Source (free) Social media integration Design flexibility
  29. 29. Design
  30. 30. WORDPRESS THEME DIRECTORY WORDPRESS.ORG/EXTEND/THEMES/
  31. 31. WOO THEMES WOOTHEMES.COM
  32. 32. WPIZED WPIZED.COM
  33. 33. Case Study
  34. 34. Bestselling Author with No Website
  35. 35. The Social Web
  36. 36. Social Media Extends the author’s online presence Reaches readers in their preferred environment Not all opportunities are right for all authors Leading sites require at least a minimal presence
  37. 37. The Problem with Facebook
  38. 38. Add Up the Faux Steph*nie Meyer(s)
  39. 39. What To Do? Create a Fan Page not Profile Create pages for author and books Link directly from official site Verify with Facebook Post on unofficial pages directing users to official page Work with FB to direct traffic to official page
  40. 40. So, What About Twitter?
  41. 41. Best Practices Reserve the author name on the main networks (Twitter, Facebook, LinkedIn, maybe MySpace) Consider reserving common mis-spellings Point profile to official author website Link author website to active social profiles Obtain verified accounts where possible
  42. 42. More Author Pages
  43. 43. The Publisher Website
  44. 44. Why author pages? Readers love authors SEO for publisher and book Improves discovery Improves author relations (when done right)
  45. 45. Core content Author bio Photo Web link Social media links Upcoming events Author RSS feed (caution!) Oh, and books
  46. 46. Publisher Specific Content Author articles Interviews Book related extras Media: audio/video Mailing lists
  47. 47. Anatomy of an Author Section
  48. 48. Featured Authors
  49. 49. Author Index
  50. 50. On-Site Search
  51. 51. Types of search Global Author Event Advanced
  52. 52. Appearances
  53. 53. Author Page
  54. 54. Unique Content
  55. 55. Publisher Specific Content Interviews: Video/Audio Original articles Reading guides Extended story information (character profiles, back story, etc.)
  56. 56. The Retail Website
  57. 57. Why author pages? Enhanced information for customers Enhanced discovery = additional sales Customer engagement, increase time on site SEO benefits
  58. 58. What we see Author name
  59. 59. What we’d like to see Author bio Author photo Link to website and social media profiles Curated content (interviews, media, essays)
  60. 60. Challenges Aggregating data Authenticating data Maintaining data
  61. 61. Challenges & Possible Solutions
  62. 62. Author Metadata
  63. 63. Author Identity
  64. 64. Numbers: Lots of authors
  65. 65. Content Management
  66. 66. Tech-Challenged Authors
  67. 67. Time-Challenged Authors
  68. 68. Apathy
  69. 69. What To Do When an Author Opts Out?
  70. 70. Just Say No
  71. 71. Helping Authors Get It Right
  72. 72. Who’s Responsible?
  73. 73. Digital Assessment Domain name Website Is it usable? Is it current? Social media presence Quality and frequency of interaction
  74. 74. Website Checklist Domain name Hosting Core content: Bio,Photos, Press Kit, Bibliography Site management (WordPress or other OS CMS) Usability and accessibility review (includes browser support & mobile) Design options (premium themes)
  75. 75. Create Support Resources Author portal Digital concierge Digital media training
  76. 76. Questions? Kassia Krozser: booksquare@booksquare.com twitter: @booksquare Kirk Biglione kirkb@oxfordmediaworks.com twitter: @kirkbiglione Booksquare University booksquareuniversity.com
  1. A particular slide catching your eye?

    Clipping is a handy way to collect important slides you want to go back to later.

×