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JIC & PIO Role and Function
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JIC & PIO Role and Function

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Kelly Huston's "powerpoint" presentation for the Contra Costa County Joint Information Center 2-day class put on by the California Emergency Management Agency.

Kelly Huston's "powerpoint" presentation for the Contra Costa County Joint Information Center 2-day class put on by the California Emergency Management Agency.

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JIC & PIO Role and Function JIC & PIO Role and Function Presentation Transcript

  • Emergency Public Information & Joint Information Centers Presented by the California Emergency Management Agency Wednesday, May 20, 2009
  • Do you have an escape? (2006 Honda VFR Interceptor) Wednesday, May 20, 2009
  • Wednesday, May 20, 2009 View slide
  • Wednesday, May 20, 2009 View slide
  • Denise Tyrrell, Metrolink Spokesperson Wednesday, May 20, 2009
  • Foundation The way you do your job is an art, not a science. Wednesday, May 20, 2009
  • Art Skills arising from the exercise of intuitive faculties (and common sense) Wednesday, May 20, 2009
  • Science Expertness or exactness regarded as the result of knowledge of laws and principles Wednesday, May 20, 2009
  • There’s no one-way manual Wednesday, May 20, 2009
  • Is this official building trust? Wednesday, May 20, 2009
  • Science of Crisis Communication What 17% factors build trust during 17% a crisis? Assessed in rst 9-30 seconds 50% 17% Competence & Expertise Honesty / Openness Listening / Caring / Empathy / Compassion All Other Factors Source: Dr. V Covello, Center for Change/Risk Communication Wednesday, May 20, 2009
  • When people are stressed or concerned ‣ Want to know that you care before they care what you know. ‣ Have difficulty hearing, understanding, and remembering information. ‣ Focus most on what they hear rst and last. Wednesday, May 20, 2009
  • PIO Role & Function ‣ Inform the public ‣ Intermediary between your agency and the public ‣ Clearinghouse for accurate info ‣ Earn public’s trust ‣ Develop working relationship Wednesday, May 20, 2009
  • Strategy? Wednesday, May 20, 2009
  • Traditional Media / Press Role ‣ Inform the public ‣ Intermediary between you and the public ‣ Serve as an editor of information ‣ Be competitive in marketplace ‣ Entertain Wednesday, May 20, 2009
  • Who is the media? Wednesday, May 20, 2009
  • Who is the media? Wednesday, May 20, 2009
  • Who is the media? Wednesday, May 20, 2009
  • Who is the media? Wednesday, May 20, 2009
  • Trends in news consumption 80% 60% Newspaper Radio news Local TV news Online News 40% 20% 0% 1993 2008 Wednesday, May 20, 2009
  • Snapshot of a typical day 150 57% 125 100 34% 64% 35% 75 48% 50 49% 37% 25 Watch TV News Read Newspaper Listen to Radio News 13% 1998 2008 Go Online Pew Center for the People and the Press: Biennial News Consumption Surveyquot;, released August 17, 2008 Wednesday, May 20, 2009
  • Type of news followed “very closely” 20% 30% 40% 50% 0% 10% Entertainment 10% Local Gov’t 20% Sports 20% 8 Politics/DC 21% Community 22% Crime 28% Weather 48 Pew Center for the People and the Press: Biennial News Consumption Surveyquot;, released August 17, 2008 Wednesday, May 20, 2009
  • Where do you turn for that news? 120% 150% 30% 60% 90% 0% 34% 4%3% Community Events 61% 6% 8% Crime 36% 68% Sports 28% 70% 6% 13% Entertainment 24% 61% 4% 16% Weather 13% 79% 7% 16% Breaking News 6% 76% 18% 8% Newspapers Television Over 100% because Radio Internet respondents could name more than one main source. Pew Center for the People and the Press: Biennial News Consumption Surveyquot;, released August 17, 2008 Wednesday, May 20, 2009
  • www.people-press.org Wednesday, May 20, 2009
  • A Divided News Audience Wednesday, May 20, 2009
  • Who is the media? Wednesday, May 20, 2009
  • DailyKos.com ‣ Political blog ‣ Collaborative contributors ‣ 14-24 million visitors a month Wednesday, May 20, 2009
  • HuffingtonPost.com ‣ Social/Political blog ‣ Most popular blog in category ‣ Vlogging Wednesday, May 20, 2009
  • CrooksandLiars.com ‣ News ‣ Audio/Video ‣ Commentary Wednesday, May 20, 2009
  • MichelleMalkin.com ‣ Social & Political Conservative ‣ Syndicated columnist ‣ Top 5 conservative blogs Wednesday, May 20, 2009
  • PerezHilton.com ‣ Celebrity gossip & harsh opinion ‣ 29 year old founder ‣ Now has his own reality TV show Wednesday, May 20, 2009
  • YouTube.com ‣ User- contributed video ‣ Bought by Google.com Wednesday, May 20, 2009
  • Wednesday, May 20, 2009
  • 34 Wednesday, May 20, 2009
  • Wednesday, May 20, 2009
  • Get paid to be a ‘producer’ Wednesday, May 20, 2009
  • Social Media Use Surge March 2009 | Compete.com Wednesday, May 20, 2009
  • rld Wople al am Re x E Chino Hills Earthquake Tuesday, July 29, 2008 11:42 am Wednesday, May 20, 2009
  • rld Wople al am Re x E Twitter www.twitter.com 1 Wednesday, May 20, 2009
  • rld Wople al am Re x E Flickr www. ickr.com 1 Wednesday, May 20, 2009
  • rld Wople al am Re x E Blogs Wednesday, May 20, 2009
  • rld Wople al am Re x E YouTube www.youtube.com Wednesday, May 20, 2009
  • rld Wople al am Re x E Wikipedia www.wikipedia.com Wednesday, May 20, 2009
  • What does it all mean? ‣ Information is being consumed in nontraditional ways ‣ People are adding to your message and creating their own ‣ We must look beyond the old ways and deliver quicker - be creative! Wednesday, May 20, 2009
  • Tools, Tips & Tutorials www.ProCommunicator.com Wednesday, May 20, 2009
  • The Communication Flow Remember who you’re really talking to when you do an interview or go on camera. Spokesperson (that’s you!) news media Public, families, critics, supporters, colleagues, naïve folks, etc. Wednesday, May 20, 2009
  • Did you prepare? 47 Wednesday, May 20, 2009
  • “It is better to look ahead and prepare than to look back and regret.” Wednesday, May 20, 2009
  • Kelly Huston Asst. Secretary California Emergency Management Agency kelly.huston@calema.ca.gov kbhuston@gmail.com www.ProCommunicator.com Wednesday, May 20, 2009