Emergency Public Information
                                 &
                     Joint Information Centers
           ...
Do you have an escape?
                             (2006 Honda VFR Interceptor)




Wednesday, May 20, 2009
Wednesday, May 20, 2009
Wednesday, May 20, 2009
Denise Tyrrell, Metrolink Spokesperson


Wednesday, May 20, 2009
Foundation


                          The way you do your job
                           is an art, not a science.




We...
Art




                   Skills arising from the exercise of
                            intuitive faculties
           ...
Science




                 Expertness or exactness regarded
                   as the result of knowledge of
           ...
There’s no
                          one-way manual



Wednesday, May 20, 2009
Is this official building trust?




Wednesday, May 20, 2009
Science of Crisis Communication
          What                          17%
          factors build
          trust during...
When people are
                             stressed or concerned
                          ‣ Want to know that you care
...
PIO Role & Function

                     ‣ Inform the public
                     ‣ Intermediary between your agency
    ...
Strategy?




Wednesday, May 20, 2009
Traditional Media / Press Role

                     ‣ Inform the public
                     ‣ Intermediary between
     ...
Who is the media?




Wednesday, May 20, 2009
Who is the media?




Wednesday, May 20, 2009
Who is the media?




Wednesday, May 20, 2009
Who is the media?




Wednesday, May 20, 2009
Trends in news consumption
                               80%



                               60%
               Newspap...
Snapshot of a typical day
                                                                                                ...
Type of news followed “very closely”

                                                                                    ...
Where do you turn for that news?
                                                                                         ...
www.people-press.org
Wednesday, May 20, 2009
A Divided News Audience




Wednesday, May 20, 2009
Who is the media?




Wednesday, May 20, 2009
DailyKos.com




                          ‣ Political blog
                          ‣ Collaborative
                    ...
HuffingtonPost.com




       ‣ Social/Political
         blog
       ‣ Most popular
         blog in
         category
    ...
CrooksandLiars.com




                               ‣ News
                               ‣ Audio/Video
                ...
MichelleMalkin.com



    ‣ Social &
      Political
      Conservative
    ‣ Syndicated
      columnist
    ‣ Top 5
     ...
PerezHilton.com



                             ‣ Celebrity gossip
                               & harsh opinion
        ...
YouTube.com




                             ‣ User-
                               contributed
                          ...
Wednesday, May 20, 2009
34
Wednesday, May 20, 2009
Wednesday, May 20, 2009
Get paid to be a ‘producer’




Wednesday, May 20, 2009
Social Media Use Surge




                              March 2009 | Compete.com
Wednesday, May 20, 2009
rld
       Wople
    al am
  Re x
   E




                          Chino Hills Earthquake
                             T...
rld
       Wople
    al am
  Re x
   E
                            Twitter
                          www.twitter.com




 ...
rld
       Wople
    al am
  Re x
   E
                            Flickr
                          www. ickr.com




    ...
rld
       Wople
    al am
  Re x
   E                      Blogs




Wednesday, May 20, 2009
rld
       Wople
    al am
  Re x
   E
                           YouTube
                          www.youtube.com




We...
rld
       Wople
    al am
  Re x
   E
                           Wikipedia
                          www.wikipedia.com


...
What does it all mean?

                   ‣ Information is being consumed in
                          nontraditional way...
Tools, Tips & Tutorials



           www.ProCommunicator.com




Wednesday, May 20, 2009
The Communication Flow
                                              Remember who
                                        ...
Did you prepare?




                                             47
Wednesday, May 20, 2009
“It is better to look ahead and prepare
                        than to look back and regret.”




Wednesday, May 20, 2009
Kelly Huston
                                        Asst. Secretary
                          California Emergency Manage...
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JIC & PIO Role and Function

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Kelly Huston's "powerpoint" presentation for the Contra Costa County Joint Information Center 2-day class put on by the California Emergency Management Agency.

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JIC & PIO Role and Function

  1. 1. Emergency Public Information & Joint Information Centers Presented by the California Emergency Management Agency Wednesday, May 20, 2009
  2. 2. Do you have an escape? (2006 Honda VFR Interceptor) Wednesday, May 20, 2009
  3. 3. Wednesday, May 20, 2009
  4. 4. Wednesday, May 20, 2009
  5. 5. Denise Tyrrell, Metrolink Spokesperson Wednesday, May 20, 2009
  6. 6. Foundation The way you do your job is an art, not a science. Wednesday, May 20, 2009
  7. 7. Art Skills arising from the exercise of intuitive faculties (and common sense) Wednesday, May 20, 2009
  8. 8. Science Expertness or exactness regarded as the result of knowledge of laws and principles Wednesday, May 20, 2009
  9. 9. There’s no one-way manual Wednesday, May 20, 2009
  10. 10. Is this official building trust? Wednesday, May 20, 2009
  11. 11. Science of Crisis Communication What 17% factors build trust during 17% a crisis? Assessed in rst 9-30 seconds 50% 17% Competence & Expertise Honesty / Openness Listening / Caring / Empathy / Compassion All Other Factors Source: Dr. V Covello, Center for Change/Risk Communication Wednesday, May 20, 2009
  12. 12. When people are stressed or concerned ‣ Want to know that you care before they care what you know. ‣ Have difficulty hearing, understanding, and remembering information. ‣ Focus most on what they hear rst and last. Wednesday, May 20, 2009
  13. 13. PIO Role & Function ‣ Inform the public ‣ Intermediary between your agency and the public ‣ Clearinghouse for accurate info ‣ Earn public’s trust ‣ Develop working relationship Wednesday, May 20, 2009
  14. 14. Strategy? Wednesday, May 20, 2009
  15. 15. Traditional Media / Press Role ‣ Inform the public ‣ Intermediary between you and the public ‣ Serve as an editor of information ‣ Be competitive in marketplace ‣ Entertain Wednesday, May 20, 2009
  16. 16. Who is the media? Wednesday, May 20, 2009
  17. 17. Who is the media? Wednesday, May 20, 2009
  18. 18. Who is the media? Wednesday, May 20, 2009
  19. 19. Who is the media? Wednesday, May 20, 2009
  20. 20. Trends in news consumption 80% 60% Newspaper Radio news Local TV news Online News 40% 20% 0% 1993 2008 Wednesday, May 20, 2009
  21. 21. Snapshot of a typical day 150 57% 125 100 34% 64% 35% 75 48% 50 49% 37% 25 Watch TV News Read Newspaper Listen to Radio News 13% 1998 2008 Go Online Pew Center for the People and the Press: Biennial News Consumption Surveyquot;, released August 17, 2008 Wednesday, May 20, 2009
  22. 22. Type of news followed “very closely” 20% 30% 40% 50% 0% 10% Entertainment 10% Local Gov’t 20% Sports 20% 8 Politics/DC 21% Community 22% Crime 28% Weather 48 Pew Center for the People and the Press: Biennial News Consumption Surveyquot;, released August 17, 2008 Wednesday, May 20, 2009
  23. 23. Where do you turn for that news? 120% 150% 30% 60% 90% 0% 34% 4%3% Community Events 61% 6% 8% Crime 36% 68% Sports 28% 70% 6% 13% Entertainment 24% 61% 4% 16% Weather 13% 79% 7% 16% Breaking News 6% 76% 18% 8% Newspapers Television Over 100% because Radio Internet respondents could name more than one main source. Pew Center for the People and the Press: Biennial News Consumption Surveyquot;, released August 17, 2008 Wednesday, May 20, 2009
  24. 24. www.people-press.org Wednesday, May 20, 2009
  25. 25. A Divided News Audience Wednesday, May 20, 2009
  26. 26. Who is the media? Wednesday, May 20, 2009
  27. 27. DailyKos.com ‣ Political blog ‣ Collaborative contributors ‣ 14-24 million visitors a month Wednesday, May 20, 2009
  28. 28. HuffingtonPost.com ‣ Social/Political blog ‣ Most popular blog in category ‣ Vlogging Wednesday, May 20, 2009
  29. 29. CrooksandLiars.com ‣ News ‣ Audio/Video ‣ Commentary Wednesday, May 20, 2009
  30. 30. MichelleMalkin.com ‣ Social & Political Conservative ‣ Syndicated columnist ‣ Top 5 conservative blogs Wednesday, May 20, 2009
  31. 31. PerezHilton.com ‣ Celebrity gossip & harsh opinion ‣ 29 year old founder ‣ Now has his own reality TV show Wednesday, May 20, 2009
  32. 32. YouTube.com ‣ User- contributed video ‣ Bought by Google.com Wednesday, May 20, 2009
  33. 33. Wednesday, May 20, 2009
  34. 34. 34 Wednesday, May 20, 2009
  35. 35. Wednesday, May 20, 2009
  36. 36. Get paid to be a ‘producer’ Wednesday, May 20, 2009
  37. 37. Social Media Use Surge March 2009 | Compete.com Wednesday, May 20, 2009
  38. 38. rld Wople al am Re x E Chino Hills Earthquake Tuesday, July 29, 2008 11:42 am Wednesday, May 20, 2009
  39. 39. rld Wople al am Re x E Twitter www.twitter.com 1 Wednesday, May 20, 2009
  40. 40. rld Wople al am Re x E Flickr www. ickr.com 1 Wednesday, May 20, 2009
  41. 41. rld Wople al am Re x E Blogs Wednesday, May 20, 2009
  42. 42. rld Wople al am Re x E YouTube www.youtube.com Wednesday, May 20, 2009
  43. 43. rld Wople al am Re x E Wikipedia www.wikipedia.com Wednesday, May 20, 2009
  44. 44. What does it all mean? ‣ Information is being consumed in nontraditional ways ‣ People are adding to your message and creating their own ‣ We must look beyond the old ways and deliver quicker - be creative! Wednesday, May 20, 2009
  45. 45. Tools, Tips & Tutorials www.ProCommunicator.com Wednesday, May 20, 2009
  46. 46. The Communication Flow Remember who you’re really talking to when you do an interview or go on camera. Spokesperson (that’s you!) news media Public, families, critics, supporters, colleagues, naïve folks, etc. Wednesday, May 20, 2009
  47. 47. Did you prepare? 47 Wednesday, May 20, 2009
  48. 48. “It is better to look ahead and prepare than to look back and regret.” Wednesday, May 20, 2009
  49. 49. Kelly Huston Asst. Secretary California Emergency Management Agency kelly.huston@calema.ca.gov kbhuston@gmail.com www.ProCommunicator.com Wednesday, May 20, 2009

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