The Enterprise 2.0 Continuum
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The Enterprise 2.0 Continuum

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This is a rough sketch of a model to explain the few dimensions you have to care about in an (emerging) Enterprise 2.0

This is a rough sketch of a model to explain the few dimensions you have to care about in an (emerging) Enterprise 2.0

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The Enterprise 2.0 Continuum The Enterprise 2.0 Continuum Presentation Transcript

  • The Enterprise 2.0 Continuum Michael Hafner, phomek MedienbüroDonnerstag, 13. Oktober 11
  • 2.0: Who is in charge? • we‘re not working on just one thing. • it‘s neither an IT, a communications or an HR- thing alone. • we handle a fourdimensional spaceDonnerstag, 13. Oktober 11
  • Content NetworksDoing Things InfrastructureDonnerstag, 13. Oktober 11
  • This is a model • its not a theory • it‘s not wisdom (yet) • it visualizes some guidance: what do you have to care about as a 2.0 agentDonnerstag, 13. Oktober 11
  • Content NetworksDoing Things 0 Blogs 0Wiki, Collab 0 Comments 0 Single Sign On 0 Ratings InfrastructureDonnerstag, 13. Oktober 11
  • Content 0 Pilots 0 Videomessages Networks 0 specific BlogsDoing Things InfrastructureDonnerstag, 13. Oktober 11
  • Move to the upper right corner. • doing things and creating infrastructure is a lot of work - but that‘s the easy part. • managing content in a content strategy and activating (engaging, enchanting, - whatever) networks) is the far more difficult part. • That‘s where things start to live. This is the fun zone, that some consider as dangerous...Donnerstag, 13. Oktober 11
  • Content support Businessprocesses NetworksDoing Things 0 Blogs 0Wiki, Collab 0 Comments 0 Single Sign On 0 Ratings InfrastructureDonnerstag, 13. Oktober 11
  • Content cultural change, efficiency, creativity support Businessprocesses 0 Pilots 0 Videomessages Networks 0 specific BlogsDoing Things 0 Blogs 0Wiki, Collab 0 Comments 0 Single Sign On 0 Ratings InfrastructureDonnerstag, 13. Oktober 11
  • Content cultural change, 0 Virals efficiency, Workflows 0 creativity 0 the way of work support Businessprocesses 0 Pilots 0 Videomessages Networks 0 specific BlogsDoing Things 0 Blogs 0Wiki, Collab 0 Comments 0 Single Sign On 0 Ratings InfrastructureDonnerstag, 13. Oktober 11
  • You will never be there. • there is no good or bad • we need all four dimensions to get things going... • it‘s a moving target (thank god...)Donnerstag, 13. Oktober 11
  • A word on the donkey: Everybody has an idea about donkeys. You think of it, and you think something. But have you ever met one? Doesn‘t matter. The donkey always works.Donnerstag, 13. Oktober 11