Multilanguagemanagement Decision criteria for content-localization ECM World Summit 2008, 11.11. 2008, Frankfurt/Offenbach

Multilingual Business who are we what do we do

who are we

what do we do

Language is a matter of good Userexperience it works, I understand, it's for me, I'm at home

it works, I understand, it's for me, I'm at home

Intranets are usergenerated Content Experts, crowds and gurus contribute – many seeds, no professional authors, no managers

Experts, crowds and gurus contribute – many seeds, no professional authors, no managers

Common challenges it is a matter of responsibility – words shape our world

it is a matter of responsibility – words shape our world

Specific challenges it needs a driver – who actually wants and supports all that? it is a matter of usage (who wants to use that) and usability (how do you sell it)

it needs a driver – who actually wants and supports all that?

it is a matter of usage (who wants to use that) and usability (how do you sell it)

What? analyse contents

analyse contents

Why? what are your targets?

what are your targets?

Dependencies what ist the network around your content?

what ist the network around your content?

Authors who is writing?

who is writing?

Usecases what do people do with your content?

what do people do with your content?

References what does your content point to?

what does your content point to?

Multiple views on one question how can these questions help?

how can these questions help?

Source (vice versa Audience) internal or external external internal

internal or external

external

internal

Activity (read or write) read, write, comment, tag, use passive active

read, write, comment, tag, use

passive

active

Distribution internal vs. external employees only customers, other audiences

internal vs. external

employees only

customers, other audiences

Interaction national - international international national

national - international

international

national

Measure in Usage Pairs supports teambuilding motivating supports curiosity … or not annoying fosters boredom …

supports teambuilding motivating

supports curiosity

…

or not

annoying

fosters boredom

…

Thinking about translations means to think about IA where do you make the difference? what is translation, what is just different content?

where do you make the difference?

what is translation, what is just different content?

Amount of Content combination of criteria reduces translations dramatically

combination of criteria reduces translations dramatically

Who is talking deliver a clear message – in every command

deliver a clear message – in every command

спасибо. Michael Hafner http://kbenterprises.wordpress.com [email_address] Facebook Xing

Michael Hafner

http://kbenterprises.wordpress.com

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