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Make Networking Work - Summer 2011 Presentation to Schwan Food Company Corporate Interns
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Make Networking Work - Summer 2011 Presentation to Schwan Food Company Corporate Interns


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Make networking work - my take on the rules of traditional and social networking. Make social media work FOR you, not against!

Make networking work - my take on the rules of traditional and social networking. Make social media work FOR you, not against!

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  • Wife/Family, Networking/Connecting w new people, Paying It Forward with career advice (blog, social media, work at SIFE), Arkansas Razorbacks (WPS)
  • Source: Wikipedia
  • Source:
  • SIFE Sussex:
  • Transcript

    • 1. Make Social Media Work FOR You
      Kirk Baumann
      Director of Career Connections
      SIFE USA –
      Creator, Campus to Career
      Twitter: @kbaumann
      Presentation hashtag: #Schwantern
    • 2. A Bit About Me
    • 3. Math Fun
      + Angelina
      = Brangelina
      + Jennifer
      = Bennifer
      + Heidi
      = Speidi
      + Intern
      = Schwantern
    • 4. Text Poll
    • 5. Text Poll
    • 6. Make Social Media Work FOR You
    • 7. Social Media: The Big Three
    • 8. Basic Statistics
      • More than 500 million active users
      • 9. 50% of active users log on everyday, spending over 700 billion minutes per month on Facebook
      • 10. If it were a country, it would be the 4th largest in the world
      • 11. Average user is connected to 80 community pages, groups and events
      • 12. Average user creates 90 pieces of content each month
      How it Relates to the Job Search
      • 45% of employers are using social media to research candidates*
      • 13. Facebook is typically the 3rd option after Google search and LinkedIn
      • 14. It’s always on and gives more perspective on your personality and fit
      • 15. As a job seeker, you can use social media to show your creativity
      *Source: CareerBuilder, 2009
    • 16.
      • Have fun, post pictures, but clean up your profile
      • 17. Keep your network engaged & informed
      • 18. Maximize privacy settings
      • 19. Use the new layout to create your personal brand
      Facebook: How It Can Work for You
    • 20. Basic Statistics
      • LinkedIn has over 100 million members in over 200 countries.
      • 21. A new member joins LinkedIn approximately every second, and about half of our members are outside the U.S.
      • 22. Executives from all Fortune 500 companies are LinkedIn members.
    • 23.
      • Create a complete profile, uploading your résumé, samples of work (DropBox app), connect it with your blog, and more!
      • 24. Connect with peers, coworkers, faculty and professional colleagues
      • 25. Join and participate in Groups, LinkedIn Answers, etc.
      • 26. Use it for research when pursuing career opportunities. Keep your network informed!
      LinkedIn:How It Can Work for You
    • 27. Twitter
      Basic statistics
      • Launched in 2006
      • 28. 200 million users worldwide
      • 29. Updates limited to 140 characters
      • 30. Currently available in English, Spanish, Japanese, German, French, and Italian
    • 31. It doesn’t have to be scary…
    • 32. Leverage Twitter to Find #Jobs
    • 33. What’s the best way to use it?
      • Be authentic
      • 34. Give back 10:1 (Retweet, #FollowFriday)
      • 35. Participate in network chats
      • 36. #jobhuntchat (Mondays 10pm ET)
      • 37. #careerchat (Tuesdays 1pm ET)
      • 38. #internchat (Every other Tuesday 7pm ET)
      • 39. Full listing of chats can be found here:
      • 40. Provide expertise
      Twitter:How It Can Work for You
    • 41. More reasons to use Twitter:
      Who else is using it?
      • Recruiters
      • 45. Job seekers
      • 46. Industry professionals
      • 47. News sources (CNN, etc.)
      • 48. Actors, comedians, professional athletes, celebrities
      Twitter:How It Can Work for You
    • 49. Additional resources:
      Ultimate Social Media Resource:
      Management resources:
      Tracking or following hashtags: (
      *search “#AWCConnect” for full transcript of the event, statistics, and more!
      TweetGrid (
      Twitter Search (
    • 50. Let’s Connect
      Kirk Baumann
      Creator, Campus to Career
      Director of Career Connections, SIFE USA
      Twitter: @kbaumann or
      Skype: kirk.baumann
    • 51. Download my business card
      Scan ME!