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SpotOn and BTC
SpotOn and BTC
SpotOn and BTC
SpotOn and BTC
SpotOn and BTC
SpotOn and BTC
SpotOn and BTC
SpotOn and BTC
SpotOn and BTC
SpotOn and BTC
SpotOn and BTC
SpotOn and BTC
SpotOn and BTC
SpotOn and BTC
SpotOn and BTC
SpotOn and BTC
SpotOn and BTC
SpotOn and BTC
SpotOn and BTC
SpotOn and BTC
SpotOn and BTC
SpotOn and BTC
SpotOn and BTC
SpotOn and BTC
SpotOn and BTC
SpotOn and BTC
SpotOn and BTC
SpotOn and BTC
SpotOn and BTC
SpotOn and BTC
SpotOn and BTC
SpotOn and BTC
SpotOn and BTC
SpotOn and BTC
SpotOn and BTC
SpotOn and BTC
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SpotOn and BTC

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Presentation to OnBroadway Business Association on the SpotOn loyalty program and BTC.

Presentation to OnBroadway Business Association on the SpotOn loyalty program and BTC.

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Transcript

  • 1. The key to brand loyalty: CONSISTENCY
  • 2. The ROI of your businessparticipating in social media: YOU WILL STILL BE INBUSINESS IN FIVE YEARS
  • 3. LRES Strategic Planning Session: The Road to $100 Million Brand Conveyors: Communications – PR, Trade Media, Social Media Positioning – Advertising, Brochures, Web Site, Logo Physical Location(s) Products Service
  • 4. LRES Strategic Planning Session: The Road to $100 Million The LRES Brand & Culture ORGANIZATION DRIVERS Mission Statement: We deliver superior services through innovative solutions and quality associates committed to our growth and each client’s success.
  • 5. LRES Strategic Planning Session: The Road to $100 Million The LRES Brand & Culture ORGANIZATION DRIVERS Vision Statement: Solutions with Insight
  • 6. LRES Strategic Planning Session: The Road to $100 Million Core Values: Teamwork - We work together to make all LRES successful. Communication - We promote clear and concise exchange of ideas. Commitment - We are dedicated to achieving company goals. Integrity - We engage in a belief system of honesty. Service Excellence - We seek to exceed expectations of business partners and each other.
  • 7. LRES Strategic Planning Session: The Road to $100 Million LRES Definition of Empowerment: Empowerment of associates is the process that enables thinking, behaving, actions, and controls to make responsible, informed decisions in the best interest of LRES.
  • 8. LRES Strategic Planning Session: The Road to $100 Million BRAND DRIVERS Strategy: Corporate Goals Growth Diversification Profitability Preferred Employer Business Partner of Choice
  • 9. LRES Strategic Planning Session: The Road to $100 Million Goal and Initiative Alignment: 1. Alignment between Vision and Corporate Goals 2. Alignment between Corporate Goals and Executive Corporate Initiatives. 3. Alignment between Executive Corporate Initiatives and Senior Director Initiatives. 4. Alignment between Senior Director Initiatives and Director Initiatives. 5. Alignment between Director Initiatives and the Initiatives of all Associates.
  • 10. LRES Strategic Planning Session: The Road to $100 Million Senior Director Initiatives 1, 2, & 3 Director 1 Director 2 Director 3 Three Initiatives tied Three Initiatives tied Three Initiatives tied to 2 and 3 to 1 to 1 and 3
  • 11. LRES Strategic Planning Session: The Road to $100 Million Initiative Alignment: Example Corporate Goal – Preferred Employer Executive Corporate Initiative – Commercial Director Human Resources – Work in conjunction with COO to hire a Senior Director of Commercial Operations by 10/31/13.
  • 12. LRES Strategic Planning Session: The Road to $100 Million Example of Initiative Alignment:
  • 13. LRES Strategic Planning Session: The Road to $100 Million Example of Initiative Alignment:
  • 14. LRES Strategic Planning Session: The Road to $100 Million Example of Initiative Alignment:
  • 15. LRES Strategic Planning Session: The Road to $100 Million Example of Initiative Alignment:
  • 16. LRES Strategic Planning Session: The Road to $100 Million Example of Initiative Alignment:
  • 17. LRES Strategic Planning Session: The Road to $100 Million Example of Initiative Alignment:
  • 18. LRES Strategic Planning Session: The Road to $100 Million Example of Initiative Alignment:
  • 19. LRES Strategic Planning Session: The Road to $100 Million Example of Initiative Alignment:
  • 20. LRES Strategic Planning Session: The Road to $100 Million Example of Initiative Alignment:
  • 21. LRES Strategic Planning Session: The Road to $100 Million Example of Initiative Alignment:
  • 22. LRES Strategic Planning Session: The Road to $100 Million BRAND DRIVERS Strategy: Proposed Executive Corporate Initiatives Brand Awareness To strengthen the recognition of LRES among current and potential stakeholders as a superior provider of solutions to the real estate industry.
  • 23. LRES Strategic Planning Session: The Road to $100 Million BRAND DRIVERS Strategy: Proposed Executive Corporate Initiatives Achieve an additional $6 million in revenue
  • 24. LRES Strategic Planning Session: The Road to $100 Million Teams Team One Team Two Team Three • Roger • Greg • Susheel • Mike • Don • Selene • Brittany • Julie • Yvonne • Joe • Wayne • Alice • Jyothi • Jeanette
  • 25. LRES Strategic Planning Session: The Road to $100 Million BRAND DRIVERS Strategy: Proposed Executive Corporate Initiatives Technological Maturity To develop new systems, software services and technological skill sets with strategic and technical insight to provide business partners and associates with the best possible systems experience.
  • 26. LRES Strategic Planning Session: The Road to $100 Million Teams Team One Team Two Team Three • Wayne • Joe • Mike • Greg • Don • Jyothi • Roger • Susheel • Yvonne • Julie • Jeanette • Alice • Brittany • Selene
  • 27. LRES Strategic Planning Session: The Road to $100 Million BRAND DRIVERS Strategy: Proposed Executive Corporate Initiatives Develop Human Capital Invest in the training and education to enhance job, supervision, management and leadership expertise with the propensity and capability to teach others.
  • 28. LRES Strategic Planning Session: The Road to $100 Million Teams Team One Team Two Team Three • Don • Yvonne • Mike • Julie • Roger • Alice • Joe • Susheel • Greg • Jeanette • Wayne • Jyothi • Selene • Brittany
  • 29. LRES Strategic Planning Session: The Road to $100 Million BRAND DRIVERS Strategy: Proposed Executive Corporate Initiatives Business Process Efficiency Improve and streamline business processes to increase operational efficiency, enhance the business partner and associate experience, improve quality, promote security and privacy practices and implement compliance requirements.
  • 30. LRES Strategic Planning Session: The Road to $100 Million Teams Team One Team Two Team Three • Roger • Don • Alice • Susheel • Mike • Wayne • Greg • Joe • Julie • Selene • Brittany • Jyothi • Yvonne • Jeanette
  • 31. LRES Strategic Planning Session: The Road to $100 Million Communication of Initiatives and Vision: Visuals and Constant Repetition/Reinforcement of: • Organization Drivers • Corporate Goals • Executive Corporate Initiatives • Progress on Initiatives at All Levels
  • 32. LRES Strategic Planning Session: The Road to $100 Million Communication of Initiatives and Vision: • There is no such thing as “too much” repetition and reinforcement. • All management must relay the same message, i.e. united front.
  • 33. LRES Strategic Planning Session: The Road to $100 Million Execution of Initiatives: • Bring the written plan to department and management meetings on a regular basis to review: – Mission and Vision – Progress on Initiatives – Budget Variance – Strategy – Is it still realistic? • Ensure initiatives are aligned throughout.
  • 34. LRES Strategic Planning Session: The Road to $100 Million Execution of the Plan: • Appraisal Components: – Initiatives – Service Standards – Responsibilities • Rating associates and management on all three help to ensure execution and the integrity of the brand and culture.
  • 35. LRES Strategic Planning Session: The Road to $100 Million Execution of the Plan: It is better to have a mediocre plan executed to perfection than to have created a perfect plan that is being executed in a mediocre fashion.

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