Charter Expansion, Growth, andSurvival for Police Credit Unions
Charter Expansion, Growth, and Survival for PoliceCredit Unions       Charter Expansion:       What are the primary challe...
Charter Expansion, Growth, and Survival for PoliceCredit Unions     What merger options are available?     Is co-branding ...
Charter Expansion, Growth, and Survival for PoliceCredit Unions      Growth:      • Attracting the RIGHT new members.     ...
Charter Expansion, Growth, and Survival for PoliceCredit Unions  Our new brand:  •   Education  •   Guidance  •   Business...
Charter Expansion, Growth, and Survival for PoliceCredit Unions    Provider of    • Merchant Services    • Credit Card Pro...
Charter Expansion, Growth, and Survival for PoliceCredit Unions   Bagel Café in   Santa Barbara   increased sales   $95,00...
Charter Expansion, Growth, and Survival for PoliceCredit Unions   Loyalty Program   • Unlimited Cards   • Mobile App   • L...
Charter Expansion, Growth, and Survival for PoliceCredit Unions    Will arrange to give a percentage to a    local police ...
Charter Expansion, Growth, and Survival for PoliceCredit Unions      The ROI of Social Media is       Your Business Will S...
Charter Expansion, Growth, and Survival for PoliceCredit Unions      90% of consumers trust peer      recommendations.    ...
Charter Expansion, Growth, and Survival for PoliceCredit Unions      50% of the world’s population is      under 30 years ...
Charter Expansion, Growth, and Survival for PoliceCredit Unions      ID Theft      Cost = $4      Can offer for $8 and    ...
Charter Expansion, Growth, and Survival for PoliceCredit Unions      Unemployment      Insurance      Supplement:      Inc...
Charter Expansion, Growth, and Survival for PoliceCredit Unions• Can insure up to $250,000 of annual income• Plans are tai...
Charter Expansion, Growth, and Survival for PoliceCredit Unions      Survival:      Utility Audit Service      • Those pay...
Charter Expansion, Growth, and Survival for PoliceCredit Unions      Examples      • Saved Bethelhem Church an estimated  ...
Charter Expansion, Growth, and Survival for PoliceCredit Unions      Are their opportunities for outsourcing?      • Newsl...
Charter Expansion, Growth, and Survival for PoliceCredit Unions  What is the one thing your credit  union can do to ensure...
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Charter Expansion, Growth, and Survival for Police Credit Unions

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Wrap-up session for the 9th Annual Police Officers' Credit Union Conference in Chicago in June 2012.

Published in: Economy & Finance, Business
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Charter Expansion, Growth, and Survival for Police Credit Unions

  1. 1. Charter Expansion, Growth, andSurvival for Police Credit Unions
  2. 2. Charter Expansion, Growth, and Survival for PoliceCredit Unions Charter Expansion: What are the primary challenges to charter expansion? • Tradition • Name Change • Addition of Branches • Regulations
  3. 3. Charter Expansion, Growth, and Survival for PoliceCredit Unions What merger options are available? Is co-branding an option?
  4. 4. Charter Expansion, Growth, and Survival for PoliceCredit Unions Growth: • Attracting the RIGHT new members. • Target marketing through profitable products. • Are family members a profitable area of growth? • Are business accounts a profitable area of growth?
  5. 5. Charter Expansion, Growth, and Survival for PoliceCredit Unions Our new brand: • Education • Guidance • Business Development • Merchant Services • Loyalty Programs
  6. 6. Charter Expansion, Growth, and Survival for PoliceCredit Unions Provider of • Merchant Services • Credit Card Processing Equipment • Loyalty Programs
  7. 7. Charter Expansion, Growth, and Survival for PoliceCredit Unions Bagel Café in Santa Barbara increased sales $95,000 in one year using SpotOn.
  8. 8. Charter Expansion, Growth, and Survival for PoliceCredit Unions Loyalty Program • Unlimited Cards • Mobile App • Loyalty Tablet • Dashboard to track revenue, Facebook likes, Twitter follows, text messages, and more.
  9. 9. Charter Expansion, Growth, and Survival for PoliceCredit Unions Will arrange to give a percentage to a local police charity in the name of our credit union partner.
  10. 10. Charter Expansion, Growth, and Survival for PoliceCredit Unions The ROI of Social Media is Your Business Will Still Exist in 5 Years
  11. 11. Charter Expansion, Growth, and Survival for PoliceCredit Unions 90% of consumers trust peer recommendations. Only 14% trust advertisements. 34% of bloggers post opinions about products and brands.
  12. 12. Charter Expansion, Growth, and Survival for PoliceCredit Unions 50% of the world’s population is under 30 years old. Generation Y and Z consider e- mail passe. 69% of parents are “friends” with their children on social media.
  13. 13. Charter Expansion, Growth, and Survival for PoliceCredit Unions ID Theft Cost = $4 Can offer for $8 and still provide a cost effective option to members.
  14. 14. Charter Expansion, Growth, and Survival for PoliceCredit Unions Unemployment Insurance Supplement: Income Assure
  15. 15. Charter Expansion, Growth, and Survival for PoliceCredit Unions• Can insure up to $250,000 of annual income• Plans are tailored so costs vary• Example a member with a $75,000 salary would pay $18 per month
  16. 16. Charter Expansion, Growth, and Survival for PoliceCredit Unions Survival: Utility Audit Service • Those paying over $1,500 per month in utility bills could be over paying. • One audit could save hundreds if not thousands.
  17. 17. Charter Expansion, Growth, and Survival for PoliceCredit Unions Examples • Saved Bethelhem Church an estimated $4,227.30 from misclassification and $1,409.10 annually. • Saved an East Coast medical facility and estimated $237,383.17 within four years.
  18. 18. Charter Expansion, Growth, and Survival for PoliceCredit Unions Are their opportunities for outsourcing? • Newsletter • Social Media Management • Other?
  19. 19. Charter Expansion, Growth, and Survival for PoliceCredit Unions What is the one thing your credit union can do to ensure survival?

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