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Brand your Business with the Right Technology
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Brand your Business with the Right Technology


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  • 1. Helping Organizations SaveMoney, Make Money, andThrive for Over 10 Years.
  • 2. • Management Consulting• Merchant Services• Loyalty Programs
  • 3. Brand Your Business with theRight Technology
  • 4. “The brand is the single most valuable pieceof the company.”Steven Jobs
  • 5. The Definition of Branding:The image etched in the collective mind ofthe public through the culmination of allcommunications and experiences with theorganization.
  • 6. The key to brand loyalty:CONSISTENCY
  • 7. The ROI of your businessparticipating in social media:YOU WILL STILL BE INBUSINESS IN FIVE YEARS
  • 8. Can assist with both.
  • 9. Effortless Loyalty. Smarter Marketing
  • 10. Deal sites are still a popular way for businessesto acquire new customers, butonly 3% retain them.Business that takemeaningful steps todrive loyalty are88% more profitablethan their competitorsthat do not.Loyalty is importantIt costs5x moreto acquire a newcustomer thanto retain anexisting one.of consumers would increase the amountof business they do with a companyfor a loyalty reward.54%ClickFox, “Brand Loyalty Report,” 2012Loyalogy, “LoyaltyPlus Research Study,” Jan 2013Colloquy, “The Rules of Engagement: Loyalty in the U.S. and Canada,” 2011eMarketer, “Small Businesses Favor Tactics that Balance Customer Attraction-Retention,” 2012
  • 11. ClickFox, “Brand Loyalty Report,” 2012Loyalogy, “LoyaltyPlus Research Study,” Jan 2013Colloquy, “The Rules of Engagement: Loyalty in the U.S. and Canada,” 20112013 Maritz Loyalty, “Marketing Loyalty Report, “ May 2013Customers want loyalty rewards73%want a rewardsprogram thatworks atmultiplebusinesses91%of smartphone userswoulddownload aloyalty app…and they’re more likelyto carry a phone than apaper punch cardThey want it to be UNIVERSAL They want it to be MOBILE65%wouldrecommend abusiness withan appealingrewardsprogram
  • 12. SpotOn is the answer
  • 13. 3. MeasureInteractive charts and graphshelp you see the big picturein real-time, anytime.2. ConnectSend new offers straight tophones, email, Facebook, orTwitter.1. TrackCustomers scan their phoneapp, card or Apple Passbookon the tabletLoyalty & marketing as easy as 1, 2, 3
  • 14. #1 Digital Loyalty Platform in the U.S.
  • 15. Scancard or phoneTapthe tabletEarnawesome rewards321Easy For Customers
  • 16. HotSpotLoyalty is just the beginning•See customer activity•Send new offers•Customize rewards•Measure results
  • 17. Invite Customers BackSend targeted campaignsto customers via email, mobile, Facebook, or Twitter94%of loyalty programmembers want to receivecommunications85%haven’t heard asingle word since theday they signed upGive birthday rewardsWin back lapsed customersSend a new promotionInvite customers to an event2013 Maritz Loyalty, “Marketing Loyalty Report, “ May 2013
  • 18. Directly link customersto your Facebook pageEnable customers to sharerewards activity in theNewsfeedIncentivize customers to referyour business with friendsonlineMore to :*Study of more than 2,000 Facebook users by LiveScience 4/26/2013One Facebook Like isworth $174.17 for your business.Let us help you get more.Full Social Media Integration
  • 19. Support Multiple Business Locations View & comparecustomer activity atall of your locations. Send new offers tocustomers of alllocations, or isolate tospecific locations orcustomers.Scale from one location and employee to hundreds without changing a thing
  • 20. You May Know Some Of Our Partners
  • 21. MorePervisitMorevisitsPromoSpendNetRevenueIncreaseDollarsLoyalty rewards are proven to motivate customers to visit more frequently, buy morewhen they are there, and respond to your promotions.RewardcostsProgramfeesMeasuring Return n Loyalty
  • 22. The case below starts with the conservative assumption that only 15 customers per daysign up for your loyalty program. After 50 days, you’ll have a database of 750 customers.Now, let’s say that you can increase spend by 15% utilizing SpotOn’s marketing platform.We‘re results driven.(you probably are too)SpotOn is proven to achieve dramaticcash on cash return within 2 months.SpotOn $70/MonthWhat if you could enroll…15customers/day60customers/day140customers/dayAvg spend $10 $10 $10Assumed monthly visits 2 2 2Assumes increase in visits & spend 15% 20% 25%Monthly revenue increase $2,250 12,000 35,000Assumes 10% net income margin $225 $1,200 $3,500ROI 321% 1,714% 5,000%
  • 23. Case Study: sweetFrogIn one month, engaged withOVER 500 customers whoAVERAGED 3 visits each!30 days to build a valuable a customer database
  • 24. Case Study: Coyote CoffeeIncreased revenue 30% in 4 monthsIncreased off-Peak BusinessDoubled Sunday salesIncreased lunch businessNew found marketing prowessImmediate access to 1,500 customersCustomer email open rates above 30%Customers start to show upwithin an hour of receivingmessages about our specials.-Tunckie LeCroy, Owner1,529 Customers 16,774 Check-ins
  • 25. TESTIM NIALSBefore, I was spending$1000/month onadvertising. I quit all ofthat and am usingSpotOn. My businessis up 30%.”-LarrySubmarinaRiverside, CAIt’s the future of marketing for businesses. Having everything in one place is great.In the mornings, I login, spend 5 minutescrafting messages to my customers, andboom, my marketing is done.-BrianLandshark’s PizzaDestin, FLBy far the best program on the market for merchants and customers alike.We think its phenomenal, and were more than happy to keep SpotOn in our little cafeindefinitely.-MariahFirst Edition Café & Espresso BarOklahoma City, OK
  • 26. Three functions of EVERYbusiness:SALESOPERATIONSFINANCE
  • 27. Sales = Get BusinessOperations = Do BusinessFinance = Get Paid
  • 28. Technology Questions:1. How does this technologyincrease my business?2. How does this technology makemy business easier to run?3. How does this technologyincrease my bottom line?
  • 29. Learn more about how BTC can helpyour business save you money,make you more money, and drivemore customers to your door.kbator@btcinc.net714-464-BTC1 (2821)
  • 30. Helping Organizations SaveMoney, Make Money, andThrive for over 10 Years.