Social media final

  • 828 views
Uploaded on

Social Media and the Music Industry by Kyle Brownlee and Kaitlyn Barnes

Social Media and the Music Industry by Kyle Brownlee and Kaitlyn Barnes

More in: Technology
  • Full Name Full Name Comment goes here.
    Are you sure you want to
    Your message goes here
    Be the first to comment
No Downloads

Views

Total Views
828
On Slideshare
0
From Embeds
0
Number of Embeds
0

Actions

Shares
Downloads
42
Comments
0
Likes
1

Embeds 0

No embeds

Report content

Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
    No notes for slide

Transcript

  • 1. SOCIAL MEDIA ANDTHE FUTURE OF THE MUSICINDUSTRYKaitlyn Barnes & Kyle Brownlee
  • 2. AgendaOn today‟s agenda we will be discussing: Introduction Record labels and social media Social media and fame Copyright infringement Artist sharing User sharing Youtube and the music industry The financial side of the music industry Conclusion
  • 3. IntroductionCurrently a shift is taking place in the musicindustry that it converting it from a time ofexecutives and artists into a time of artistsand fans. Fans can acquire music in brandnew ways through the advent of social mediaand the public has also made a shift fromlisteners to producers, now in charge ofcreating their own media as well.We will be discussing the major changes inthe music industry thus far, relating to socialmedia and how they impact how the worldgathers music as well as how the musicindustry will grow in the future.
  • 4. The Music Industry: From Then„til Now Kaitlyn
  • 5. The Music Industry: From Then„til Nowhttp://thetecnica.com/2012/08/the-state-music-industry-pics- Kaitlyn2012
  • 6. Record Labels and Social MediaThe transition from record labels to recording it yourself.
  • 7. Control of the Music IndustryIn the past, record labels held influenceon what musicians became popularand when their content was released tothe public.Now, there is a focus on independentartists releasing their content withoutrepresentation, online distribution, andthe use of social media as a platform tobecome famous.
  • 8. Motown Records An example of the control that record labels had in the past is Motown Records. In the 1960‟s Motown Records was a major label that controlled all aspects of an artist‟s career. The had a “factory-like” system that worked as a production line for their artists. If the artists did not pass each phase of the “inspection” then their songs were not released.http://www.guardian.co.uk/music/musicblog/2010/nov/26/behind-music-motown-pop-factory
  • 9. Motown Records This led to well-polished artists whose songs sounded perfect. If the label was not sure the song would become a #1 hit, it would not be released This process led to the “Motown Sound”, which was very distinct and recognizable. An example of this intense process is Marvin Gaye‟s “ I Heard it Through the Grapevine”. It was rejected the first few times going through the machine, as it was not deemed good enough.http://2or3lines.blogspot.co.uk/2011/02/marvin-gaye-i-heard-it-through.html
  • 10. The Music Industry NowNow, labels have less of an influence on themusic industry because everyone is their ownproducer and anyone can upload a video theYoutube and have it become a hit.As well, an established band can goindependent, cutting out the need for a recordcompany.There is no longer a larger power that is incharge of the content being distributed to thepeople.
  • 11. Social Media and FameA major aspect of this shift away from record companiesis the idea of the consumers of the media becoming theproducers.Anyone who has access to the internet can post a videoor mp3 of them singing and could potentially become astar.Access to recording equipment and technology has neverbeen easier and leads to an influx of consumer-mademedia.http://www.youtube.com/watch?v=c_iN_QubRs0
  • 12. Example: Justin BieberJust look at the example of Justin Just this summer he played aBieber. Justin Bieber posted videos large part in the popularity of the summer hit “Call Me Maybe” byof him singing on Youtube and Carly Ray Jepsen by posted aattracted the attention of singer video of him and his friends lip-Usher who signed him to his record syncing to the song and the videolabel. He is now a very successful went viral.musical artist and continues to His version and the original became very popular, Ms.influence pop culture with his http://www.billboard.com/#/news/usher-introduces-teen-singer- justin-bieber-1003966989.story Jepsen‟s having 212 million viewspresence online. on Youtube. Her song was on the top of the charts for 9 weeks this summer. This was made possible all through the influence of social http://www.nytimes.com/2012/08/22/business/media/how-call-me- media such as Youtube and maybe-and-social-media-are-upending-music.html?_r=0
  • 13. Artists Releasing Music An example of Any artist can now release their music separate from the this is Prince. He record label by distributing it online. Using websites such as released his album Planet MySpace, Facebook, Spotify, and Youtube, artists can get Earth for free in a U.K their music into the hands of their fans without having to go newspaper/online . through a middle-man. This marks a huge shift in power in the music industry from the record executives to the artists While, he may have not have and the fans. made any money off of the album While it seems as though it may hurt the artist to release their by cutting out the middleman, all of content online, in a time when illegal downloading is so his concert dates for the tour were popular, it seems the opposite is true. Artists are able to sold out. connect with their fans through social media and as a result, concert sales tend to be steady, even if the album is cheaperhttp://www.time.com/time/arts/article/0,8599,1666973,00.htm for free online. or available
  • 14. Social Media, Fame and theFutureGone are the days when the executives atan record label such as Motown Recordswould decide who could be a star. Now,anyone can have a hit song, all they have todo is record it and post it on Youtube oranother social media site.This seems to be the pattern for the future aswell. It is more than likely that everyone willuse social media for their music and theneed for these „middlemen‟ will continue todeteriorate.
  • 15. COPYRIGHT INFRINGEMENTHow does illegal downloading and distribution of music through socialmedia affect the music industry?
  • 16. Copyright InfringementCopyright Infringement is one of the most Contrary to believing that piracy is apopular topics in the music industry and completely negative aspect of the musicgovernment. industry, the study that Columbia University conducted also reports thatFile-sharing and illegal distribution of music file-sharers purchase nearly 30% morehas increased due to the boom in social music than social media users who domedia in the last decade. not partake in file-sharing.Since the popularity of social media still lies This essentially means that file-sharingdominantly in the younger generation opposed consumers are the best and most activeto the popularity with adults, a Columbia customers although they distributeUniversity study has been conducted music and infringe copyright.concluding young adults aged 18-29 are morecommonly pirating music than people aged29+.Popular BitTorrent websites now include publicforums, where piracy is openly discussed andshared. These sites can also be integrated with Kyle
  • 17. Copyright InfringementThese graphs provide interesting and valuable information. Although on nearly opposite sidesof the world, the patterns in both the US and Germany have correlations to each other. Theyoung adult sector downloads the most illegally across both nations. However, in the US,there are still more consumers that are buying music than Germany in all ages. This may bebecause of how social media and peer-to-peer networks differ in nation to nation.
  • 18. Fighting Copyright Infringement – CorporateSharing Spotify is a social media platform partially owned by the music industry. Based in Europe that has helped turn copyright infringement into a positive alternative to illegal downloading and distribution of music. Spotify steams millions of songs to users via peer- to-peer networks instead of servers, the same way illegal file sharing sites distribute files. The corporate sharing platform uses this social media technique to generate revenue for company itself and record labels. 70% of Spotify‟s revenue is paid out in royalties. Social media has now become the music industry‟s most valuable tool in generating revenue, but unfortunately and simultaneously,
  • 19. Music Industry‟s Defense againstPiracySocial Media has had massive impact onpotentially dangerous laws that werepresented in a positive way to combatcopyright infringement.In the United States, SOPA (Stop OnlinePiracy Act) was introduced on October26, 2011. It was made to preventcopyright infringement, but was sodetailed while maintaining vaguestatements that it would even infringefreedom of speech.The Recording Industry Association ofAmerica (RIAA) played a massive role intrying to get this bill passed silently.Social media networks made a lot ofnoise. Kyle
  • 20. Social Media vs. Music IndustryThe power of social media demonstrated the first planned “Internet Blackout”. The InternetBlackout was a day where all websites who participated would either shut down completely, orinform visitors of SOPA on the front page. Social networks impacted websites that were not socialnetworks. The massive scale of Facebook, Twitter, Reddit, and LinkedIn gave notice to Kyle
  • 21. Social Media Prevails The bill was retracted by Lamar Smith, the representative that introduced the bill due to the extreme protests. The government and the music industry were not able to stand up to the power of social media, companies, and the users behind every Facebook profile and Twitter account. Kyle
  • 22. Radiohead – Artist SharingA prime example of where the music industry is headingwas demonstrated by Radiohead in 2007 when theyreleased their album “In Rainbows” as a digitaldownload. Instead of charging for the album, theyincluded a notification that said “IT‟S UP TO YOU”,regarding how much the customer would want to pay, freebeing an option.Radiohead‟s digital release went viral around the internetand in the music industry through social media platforms.Thousands of articles and posts were made on Facebookand Twitter.Months later when the band released a physical copy of InRainbows, it still sold three million copies within the yearof release.Social media helped spread word about the album. Theywere able to help the fans get the music they created, andstill generate revenue for Radiohead. Kyle
  • 23. User Sharing: BitTorrent Users who share music via peer-to-peer methods (which infringe copyright and are illegal) usually utilize a relatively new form of downloads called Torrents. BitTorrent is a system that allows multiple people to share files directly. It is the most common peer-to-peer method for downloading, and currently the largest supporting backbone of piracy against the music industry along with many others. Websites such as isohunt.com and thepiratebay.se are the largest torrent websites on the internet and include public forums and profiles allowing for a social media platform for illegal file sharing. Kyle
  • 24. User Sharing:An even more social approach for the musicindustry is a network called Last.fm. Last.fmallows you to create a profile and download aprogram that will automatically update yourprofile with songs and artists you listen to.You can then find and connect with users whohave similar or opposite tastes and find newmusic, friends, or online groups who share thesame musical interests as you.The program will live stream a signal to yourLast.fm profile page and tell your friends andfans what you are currently listening to in realtime, and allow you to find others who arelistening to the same artist at the same timearound the world. Kyle
  • 25. User Sharing:YouTube is one of the most popular social networks in theworld, and has arguably had the largest effect on the musicindustry since the era of the internet. Kyle
  • 26. YouTubeHow has YouTube affected the music industry to date, and what will thefuture of YouTube bring to the table?
  • 27. YouTube & The Music IndustrySince YouTube is a website that reaches 3 billion page hits per day, thesocial media aspect of the website can nearly be classified as a globalmedia. YouTube is now a frontier of the Internet.Clay Shirky describes in his TED Talk about consumers and users beingproducers as well. YouTube is a prime example of where this statementbecomes a fact.This social media platform now allows users to upload video of anything,regardless of content. It could be for an audience of one, or hundreds ofmillions. The people who use YouTube are also providing YouTube withtheir content, allowing for viral exposure and exponential growth and hitson videos.Experts on the music industry and YouTube do not know what theoutcome for the future may be, and the predictions vary. There are ofcourse positives and negatives for YouTube and the music industryworking together or apart.We can begin to identify these positives and negatives based on real Kyle
  • 28. YouTube‟s Stance Artists and record labels have the option to upload their music or music videos to YouTube. They can then enable an option to monetize their video and start to generate revenue through advertisements. Advertising is one of the largest markets in the entire world, which is a great way for YouTube to be profitable for the company itself and the uploader and owner of the content. YouTube executives state that record labels who decide to pursue the social media monetization of videos generate a 200-300% increase in revenue. Traffic increases on YouTube and stronger advertisements allow more money to be made per video watched. Specific advertising formulas and techniques allow relevant advertisements to appear so audiences tend to not mind the ads as much. Some of the larger partners YouTube has make millions of dollars per month. The best part? The more content and original music they upload, the more money they make. A social media platform has successfully provided income for the hurting music industry, income for YouTube, and free music for audiences. Kyle
  • 29. YouTube: Copyright Infringement & FutureYouTube also includes a “Content ID System”. This system allowscopyright holders to either allow or disallow their music to be uploadedto YouTube for any use at all. The system scans every YouTube videoupon upload to find any songs in their database, and will strip themusic off the video before it is published.So, YouTube help the music industry make money, protect theircopyrighted work, and stream songs for free with the viewing of aquick advertisement? What isn‟t to like?The future for YouTube and the music industry looks good. The socialmedia aspect of YouTube allows for people to link videos within videos,feature videos on a different channel and advertise their own video ormusic to people who may enjoy it. Music videos and videos containingsongs give audiences around the world the opportunity to speak theirmind about the song, and share opinions with others.So, what are the other benefits for the music industry to participate inthe growth of social media? Kyle
  • 30. YouTube: Viral Exposure A common term that appears on the Internet regarding popular content is called viral. Recently in social media, content going viral means that content gaining massive attention, very quickly, and retaining the mass audience for a long time. Nobody chooses what goes viral or gets popular except the masses of users of social media. The music industry can in turn hope to go viral to generate massive revenue. Since YouTube is the most popular video hosting website, the videos posted on YouTube are often linked and embedded in even more social networks such as Facebook, Twitter, tumblr etc., therefore creating an extremely large potential audience. Rebecca Black‟s song called “Friday” was uploaded to YouTube in February 2011, and only had 1,000 views in the first month. It went viral the following month because of how terrible the song and video was. To date, it has accumulated ~43.7 million views. The revenue and popularity generated from the viral effect of the video (regardless of the quality of song) kick started Rebecca‟s career in music. Kyle
  • 31. YouTube: Viral ExposureViral exposure was never possible until socialmedia became a near standard for digitalcommunication. Now that YouTube hasintegrated services with other social networks,the chances for viral exposure and musicalsuccess stories have been greatly increased.This is a huge market for the music industry topursue in the future.Another great example is “Gangnam Style” byPSY. Uploaded only three months ago,Gangnam Style has ~801 million views todate and became viral through social media.Memes and parodies of Gangnam Stylehelped quickly build the viral fame. Kyle
  • 32. YouTube: VEVO & Music IndustryAdaptation VEVO is a music video website largely known in the music industry. It is run by Sony Music Entertainment (SME), Universal Music Group (UMG) and EMI Music. The music industry started using Vevo in December of 2009, and became an extremely popular music website. Since most of the music industry today is owned by one of these companies, most artists and record labels attribute their name to a “Vevo” account on YouTube. Vevo became a social media experiment which proved to be successful. The name VEVO now appears on most popular artists YouTube page and essentially built a brand for quality and social networking. Vevo‟s Twitter account has nearly 10,000 tweets notifying followers of new videos, music, and content that can be found all on YouTube via Vevo‟s channel or the specific artist‟s Vevo channel. YouTube and Google partnered with Vevo to create a more personalized and social experience for digital music on the Internet. Kyle
  • 33. YouTube: MusiciansFor musicians, YouTube is one of the best platformsthey can use to further their career or hobby. YouTubehas a sign up option where you can choose your accountto be a “Musician” account. In this account, you havemany new options and features that you can utilize.Creating playlists, labeling tracks and putting all of theartist or band info on the users channel are just some ofthem.Users can subscribe to their channel and get instantnotifications to their phones that a new song or videoupdate has been released. Musicians can upload theirsongs, music videos, “lyric videos” (which show the lyricson the video as the song progresses, tour updates, studioupdates and even hold contests.You can now find indie and amateur pieces of music onYouTube with a simple category search. Even JustinBieber was found on YouTube in 2008. Social media and Kyle
  • 34. YouTube: Mobile With the digital revolution coming hand in hand with social media, using smart phones for Internet access has become very common. By using the Cloud to host music, it is available anywhere with an Internet connection. YouTube is enabling users to get music for free, regardless of where they are. The music industry has changed to a download on demand basis. YouTube applications for iOS, Android etc, combined with mobile websites gather a total of 600 million hits per day – and that‟s only 6.7% percent of the total views that YouTube gets per day (4 billion). The number of mobile hits will only continue to rise as smart phones decrease in price and become more common. The music industry will be able to put music, music videos, updates, and content in the hands of any Kyle consumer with the power of a couple clicks and taps.
  • 35. YouTube: Music Industry ChangesThe music industry has already began to adapt and The audience for music videos have been greatlyintegrate the services of social media into their business increased. Since the destruction of music videos beingmodel to attempt to successfully rebuild the industry. played on television for reality shows and other news content, YouTube has become the major platform forThere is no set formula or certain way to tackle social music videos. Even if the audience is just looking for themedia and YouTube for the music industry, since social song, they are more likely to click on the official musicmedia and YouTube is still constantly changing. There is video version, even if they minimize the tab and do notno perfect balance yet. In the future, the music industry watch, and just listen.will be able to determine what works, and what doesn’twork when there has been enough research. However, one of the downfalls the music industry is heading towards is the loss of art. YouTube is slowlyYouTube has changed music in a variety of ways. The making music disposable because certain music is beingmost dominant is Cloud based streaming instead of using over produced and populated to become a promotionalMP3s. Older songs in the 70s and 80s are being reborn tool. Audiences are less likely to think about the artisticinto the digital age daily. value of the song when they‟re distracted by anYouTube is now an embedded platform, allowing videos advertisement at the beginning, or have recycled musicand music to be taken to the audience instead of the being pumped through YouTube too often.audience coming to YouTube. Kyle
  • 36. The Financial Side of the Music IndustryWho is making money now? How are they doing it?
  • 37. FinancesWith the change in the music industry from record labels to Youtube tothe prevalence of copyright issues and the dissolution of recordcompanies, we must ask, who is making money? Is the music industrystill profitable? Will it be in the future?
  • 38. Money: Where‟s it coming from, where‟s it going? The money for the music industry is The money is going to: coming from:  Labels  Internet radio sites  Recording artists  iTunes  Songwriter  Social media (Youtube, Vevo)  Retailer or Company (such as  CDs Apple)  Subscription Serviceshttp://www.rollingstone.com/music/news/the-new-economics-of-the-music-industry-20111025
  • 39. Who is Making MoneyInternet Radio SitesAs you can see from the diagram on the right,the record label is getting the majority of thesales from internet radio sites such asPandora or Slacker. After the record label getstheir cut then the recording artist will get 45%of the sales and any featured artist will get5%.Internet radio typically pays $0.001per streamof a song.http://www.rollingstone.com/music/news/the-new-economics-of-the-music-industry-20111025?page=4
  • 40. Who is Making Money iTunes With iTunes, the breakdown is similar to that of internet radio. The label is paid the most, $0.60 of the $1.29 song, the only difference being that after the label, Apple is the one who gets paid the most. Apple will take $0.40 of that $1.29 song leaving $0.29 remaining for the recording artist and the songwriter.http://www.rollingstone.com/music/news/the-new-economics-of-the-music-industry-20111025?page=2
  • 41. Who is Making Money Social Media On social media sites such as Youtube, an artist is given $1 for every 1000 views. This venue is especially valuable if an artist is independent, free from a record label. An artist can upload videos of their material and as long as they are getting views, they are making money. There is a potential for having no middleman and still making a decent amount of profit.http://www.rollingstone.com/music/news/the-new-economics-of-the-music-industry-20111025?page=3
  • 42. Who is Making Money CDs The financial aspect of CD sales are very similar to those of iTunes sales. The majority goes to the record label and then the retailer selling the CD gets a large chunk of the remaining sales of the CD. The recording artist then gets $1.93 of the $17.98 the CD was sold for, and the songwriter gets $0.91.http://www.rollingstone.com/music/news/the-new-economics-of-the-music-industry-20111025?page=5
  • 43. Who is Making Money Subscription Services In order for anyone to make money off of a subscription service such as Spotify or MOG the artist‟s song must be listened to at least 60 times. Once this has occurred the label and the recording artist are paid $0.19 and the songwriter is paid $0.09. This is the only media outlet where the label and the recording artist are getting paid the same amount of money.http://www.rollingstone.com/music/news/the-new-economics-of-the-music-industry-20111025
  • 44. Finances and the FutureAs you can see from the different outlets available for buyingmusic, it is clear that the record labels are making the most moneyoff of the sales of artist‟s songs. This is something that has beenhappening for many decades and is an excellent indicator of whythe music industry is shifting the way it is.Artist‟s want to make the most they can on their material and theywant their fans to pay a reasonable amount. This cannot happen ifthe money is being divided amongst a large amount ofpeople/companies.The cost of music will continue to go up in order to pay the labels,recording artists, songwriters and companies associated withdistributing the music. If an artist is able to release their musiconline, directly to their fans, essentially cutting out the need forthese middlemen, it seems like the price may go down for thefans, and the respect for the artist may go up. Radiohead andPrince have both shown examples of this being done effectively.
  • 45. Finances and the FutureIt is also clear, just from the numbers on those charts that indicate the cost per song oralbum ($1.29 and $17.98 respectively) why people would download the songs illegallyor stream them online over Youtube, etc. as opposed to buying the song or full album.In the future, it seems likely that the public will continue to download their musicillegally or through outlets such as Youtube in order to avoid the large fees associatedwith buying albums.If artists are able to connect to their fans via social media and release their album thatway, fans may be more receptive to it, seeing as the profits go directly to the bandsthey love. It seems as though the landscape of the music industry will continue to shiftthis way in the future in order to connect to the public via social media and convincethem to continue buying albums.
  • 46. ConclusionIn conclusion, the music industry is currently changing immensely. There is a shift from record labels having all ofthe control to the artists having control if they use social media to their advantage. Anyone can use social media inorder to express their creativity and produce music that is available to the public. There is no longer a string ofchannels that someone must go through in order to get their music to the public‟s ears. Youtube and other socialmedia sites play a huge role in giving everyone, from a nobody at his computer to a famous artist, the chance todistribute material online and become somebody. Laws are prevalent in the music industry right now and aresomething that everyone must be aware of. In this time where Youtube and sharing music is increasingly popular,copyright laws are more important than ever. With the increase of technologies used to download music there is afight over finances and who gets paid. This is a continual struggle for artists to escape the grasp of the recordlabels and provide entertainment at a fair rate to them and to their fans.The future of the music industry and social media seems to balance on how well the people can use social mediato their advantage. If everyone continues to take advantage of the opportunities that social media presents for themusic industry then it seems likely that in the next 10 years or so, we will be finding out about and purchasing ourmusic through social media sites more than any other medium.
  • 47. Annotated Bibliography "2 or 3 Lines (and so Much More)." Marvin Gaye. N.p., n.d. Web. 10 Nov. 2012. http://2or3lines.blogspot.co.uk/2011/02/marvin-gaye-i-heard-it-through.htmlThis article talks about Marvin Gaye and how his song “I Heard it through the grapevine” wentthrough a rigorous process at Motown Records before it was released to the public. This is a greatexample of how intense their quality control program was. "35 Mind Numbing YouTube Facts, Figures and Statistics †“ Infographic." Jeffbullass Blog. N.p., n.d. Web. 01 Nov. 2012. <http://www.jeffbullas.com/2012/05/23/35-mind-numbing-youtube- facts-figures- and-statistics-infographic/>.I used this source for the infographic they provided. All the information is credible and provides avisual learning experience to help communicate the sheer mass of YouTube and how social mediainteracts with YouTube, such as Twitter and mobile devices. "Billboard - Music Charts, Music News, Artist Photo Gallery & Free Video." Billboard. N.p., n.d. Web. 01 Nov. 2012. <http://www.billboard.com/>.This article is about Justin Bieber and his rise to fame. He is a perfect example of someone who wasdiscovered on Youtube and is now a major star. His story is a great one to tell when discussing thepower of social media.
  • 48. Annotated Bibliography "BIO." Rebecca Black. N.p., n.d. Web. 01 Nov. 2012. <http://rebeccablackonline.com/?page_id=61>.I used the official Rebecca Black website to get information and background about her success andhow social media and the music industry swooped her up within months. It is obviously the mostaccurate source for this information so I picked this above other biographies. "Clay Shirky: How Cellphones, Twitter, Facebook Can Make History." YouTube. YouTube, 16 June 2009. Web. 20 Nov. 2012. <http://www.youtube.com/watch?v=c_iN_QubRs0>.This TED talk video by Clay Shirky discusses how social media is becoming so popular in our societythat now anyone with access to a computer and the internet has the opportunity to become famous. "Evolver.fm." Evolverfm Free Music Can Pay As Well As Paid Music Says YouTube Comments. N.p., n.d. Web. 01 Nov. 2012. <http://evolver.fm/2011/02/02/free-music-pays-as-well-as-paid- music-says- youtube/>.I used Evolver as a source because it had insider information with YouTube‟s executives on howroyalties are paid to record labels and artists in the music industry via video monetization. It alsoincludes statistics and information about the evolution of YouTube and how using YouTube and it‟ssocial media platform can help revive the music industry.
  • 49. Annotated Bibliography "In Rainbows Reviews, Ratings, Credits, and More - Metacritic." In Rainbows Reviews, Ratings, Credits, and More - Metacritic. N.p., n.d. Web. 01 Nov. 2012. <http://www.metacritic.com/music/in- rainbows/radiohead>.This article clearly describes how Radiohead correlates to an artist sharing their music, providinginsight to the possible future about what is going to happen in the future of the music industry, andhow more artists may begin to take this route. "In The NME Office." NME.COM. N.p., n.d. Web. 01 Nov. 2012. <http://www.nme.com/blog/index.php?blog=10>.I used this source because it‟s more of an informal but accurate blog. It had real down to earthanswers about how YouTube is changing music and how the music industry is adapting. It proved tobe a very insightful article. "Justin Bieber Makes Them Proud. But Why?" Vancouver Observer. N.p., n.d. Web. 01 Nov. 2012. <http://www.vancouverobserver.com/politics/news/2010/12/24/justin-bieber-makes-them- proud-why>.I used this source because it dates back to the entry of Justin Bieber into the music industry. Itincludes information about how he got discovered on YouTube and how he burst to fame in a matterof weeks due to social media.
  • 50. Annotated Bibliography Lindvall, Helienne. "Behind the Music: Motown: A Pop Factory with Quality Control." The Guardian. Guardian News and Media, 26 Nov. 2010. Web. 01 Nov. 2012. <http://www.guardian.co.uk/music/musicblog/2010/nov/26/behind-music- motown- pop-factory>.This article provided an excellent overview of how Motown Records ran when it was inits prime in the 1960s. This is important for our social media project because we mustnote the differences between how things were run in the past and how the musicindustry runs now. PSY Biography." AceShowbiz. N.p., n.d. Web. 01 Nov. 2012. <http://www.aceshowbiz.com/celebrity/psy/biography.html>.I used this biography of Psy because Psy himself verified the information via a redditQ&A session. Information about Gangnam Style was gathered as well. "Rebecca Black Friday." YouTube. N.p., n.d. Web. 01 Nov. 2012. <http://www.youtube.com/watch?v=kfVsfOSbJY0>.Here is the link to Rebecca Black‟s Friday video mentioned.
  • 51. Annotated Bibliography Schiesser, Tim. "Trivia Tuesday: Some Facts About Bittorrent." Neowin.net. N.p., 27 Dec. 2011. Web. 01 Nov. 2012. <http://www.neowin.net/news/trivia-tuesday-some-facts-about-bittorrent>.I used this source because NeoWin is an established and very community driven website with reputablearticles. The facts displayed about Torrents and BitTorrent are given in an unbiased view and provideinformation about the legitimacy of torrents and the piracy side of torrents. Sisario, Ben. "The New Rise of a Summer Hit: Tweet It Maybe." The New York Times. The New York Times, 22 Aug. 2012. Web. 12 Nov. 2012. <http://www.nytimes.com/2012/08/22/business/media/how- call-me-maybe-and-social-media-are-upending-music.html?_r=0>.This article discusses how social media is influencing the music that we hear on the radio. When a songbecomes popular on Youtube, that is now enough of an influence to push the song onto the billboard chartsand onto the radio for us to hear. Smith, Catharine. "Online Piracy: Youth Shaping Future Of Online TV, Movies, Music." The Huffington Post. TheHuffingtonPost.com, 18 Feb. 2012. Web. 01 Nov. 2012. http://www.huffingtonpost.com/2012/02/18/online-piracy-youth_n_1286911.htmlI chose The Huffington Post article on youth and young adult piracy because of the credibility Huffington Postprovides. There are valid points about how the Youth is shaping the future of media and how things willchange based on the youth demographic.
  • 52. Annotated Bibliography "The New Economics of the Music Industry." Rollingstone.com. N.p., n.d. Web. 12 Nov. 2012. <http://www.rollingstone.com/music/news/the-new-economics-of-the-music-industry- 20111025?page=4>.This article provides an extensive look into the current financial side of the music industry. It isimportant to see how the finances have changed since the advent of social media and to note who isgetting paid the most and where the money is coming from. "The State of the Music Industry." TheTenica. N.p., 01 Aug. 2012. Web. 28 Oct. 2012. <http://thetecnica.com/2012/08/the-state-music-industry-pics-2012>.This source has a very entertaining cartoon about where the music industry was in the past, where itis now, and where it will be in the future. It seemed like a good way to start off the presentation whichis why it was included. "TorrentFreak." TorrentFreak RSS. N.p., n.d. Web. 01 Nov. 2012. <http://torrentfreak.com/file- sharers-buy- 30-more-music-than-non-p2p-peers-121015/>.I used this TorrentFreak article because it provided a very informative insight into peer-to-peer filesharing including unexpected positive information about the topic.
  • 53. Annotated Bibliography "TorrentFreak." TorrentFreak RSS. N.p., n.d. Web. 01 Nov. 2012. <http://torrentfreak.com/spotify-a- massive-p2p-network- blessed-by-record-labels-110617/>.I used this TorrentFreak article because of information about Spotify, and the expansion of peer-to-peernetworks that the music industry actually supports. Tyrangiel, Josh. "Radiohead Says: Pay What You Want." Time Magazine. N.p., 01 Oct. 2007. Web. 01 Nov. 2012. <http://www.time.com/time/arts/article/0,8599,1666973,00.html>.This article provides the example of Prince and how he distributed his album through a free newspaper. Theunconventional method avoided going through his publishers and yet he still sold out all of his concert dateson the tour associated with the album. "Vevo." Twitter. N.p., n.d. Web. 01 Nov. 2012. <https://twitter.com/#!/vevo>.Here is the mentioned Twitter account for Vevo. "Where Do Music Collections Come From?" Media Piracy The American Assembly. N.p., n.d. Web. 01 Nov. 2012. <http://piracy.americanassembly.org/where-do-music-collections-come-from/>.I chose this article because of the great infographic material. American Assembly is a very good crediblesource that holds great discussion and statistics. The facts about piracy of music are great information onhow music is being pirated around the world.