0
MEASURE YOUR ONLINE BRAND PRESENCE.
MEASURE ONLINE AND SOCIAL CAMPAIGN PERFORMANCES
What is MOBE? Why do you need it now more than ever?

•Cut the Noise and listen to conversations about your brand on the w...
Why Us and Not the Self Service Tools Scattered Across the Web
Self Service Tools

MOBE

Self service tools , such as Spro...
Before You Start…

•The following slides highlight the basics of MOBE Online Brand Monitoring services. It
exclusively use...
Covers Entire WWW
Web Mention Chart for Emirates. Time Range: 1 Week.
Web Mention Chart for Emirates. Time Range: 1 Week.
Covers Entire WWW. Mostly Excludes Social Media Data
Web Mention Chart for Emirates. Time Range: 4 Weeks
Web Mention Chart...
Covers Entire WWW. Mostly Excludes Social Media Data
Comparative Web Mention Chart for Emirates, Etihad,
Comparative Web M...
Covers Entire WWW. Mostly Excludes Social Media Data
Comparative Web Mention Chart for Emirates, Etihad,
Comparative Web M...
Covers Entire WWW Mostly Excludes Social Media Data
Covers Entire WWW.
Comparative Analysis for Phrases Containing Keyword...
Covers Entire WWW Includes Social Media Data
Covers Entire WWW.
Comparative Brand Sentiment Analysis. Time Range: 1
Compar...
Covers Entire WWW Completely Excludes Social Media
Covers Entire WWW.
Comparative Brand Sentiment Chart. Time Range: 1 Wee...
NO
W

View the Already Presented ‘Mention’ Data in Conjunction with Global Internet
Search Intelligence to Determine Other...
Covers Entire WWW
Based on Google Search Data

Interest Factor

Comparative Brand Interest Intelligence.
Comparative Brand...
Covers Entire WWW
Based on Google Search Data

Interest Factor

Comparative Search For Emirates in India, UK and USA
Compa...
Covers Entire WWW
Based on Google Search Data

Interest Factor

Comparative Search For Emirates in India, UK and USA
Compa...
Covers Entire WWW
Based on Google Search Data

Interest Factor

Comparative Search For Emirates and Singapore Airlines in ...
Covers Entire WWW
Based on Google Search Data

Interest Factor

Comparative Search For Emirates and Singapore Airlines in ...
Covers Entire WWW
Based on Google Search Data

Interest Factor

Comparative Search For Emirates, Singapore Airlines and Qa...
Covers Entire WWW
Based on Google Search Data
Search For Emirates in USA
Search For Emirates in USA

Interest Factor

Let’...
Covers Entire WWW
Based on Google Search Data
Search For Emirates in USA
Search For Emirates in USA

Now Let’s Break The S...
Covers Entire WWW
Based on Google Search Data
Search For Emirates in USA
Search For Emirates in USA

Let’s Also See the Se...
Covers Entire WWW
Based on Google Search Data
Search For Emirates in USA
Search For Emirates in USA

And If You Want to Ma...
Covers Entire WWW
Based on Google Search Data
Search For Emirates in USA
Search For Emirates in USA

Let’s Also Compare In...
Covers Entire WWW
Based on Google Search Data
Search For Emirates in USA
Search For Emirates in USA

Let’s Also Compare In...
Covers Entire WWW
Based on Google Search Data
View Data on a Map
View Data on a Map

INTEREST

The Interest factor on the ...
Covers Entire WWW
Based on Google Search Data
View Data on a Map
View Data on a Map

INTEREST

The Interest factor on the ...
Covers Entire WWW
Based on Google Search Data
Interest in Emirates by Indian Sub Regions
Interest in Emirates by Indian Su...
Covers Entire WWW
Based on Google Search Data
Comparative Interests in Emirates & Qatar AW by Indian Sub Regions.
Comparat...
Covers Entire WWW
Based on Google Search Data
Comparative Interests in Emirates & Qatar AW by USA Sub Regions.
Comparative...
Covers Entire WWW
Based on Web Mention Data
Interest in Emirates in USA.
Interest in Emirates in USA.

Let’s bring back th...
Covers Entire WWW
Based on Web Mention and Google Search Data
Interest in Emirates by USA Sub Regions.
Interest in Emirate...
Based on Web Mention and Google Search Data
Interest in Emirates by USA Sub Regions.
Interest in Emirates by USA Sub Regio...
Based on Web Mention and Google Search Data
Covers Entire WWW
Interest in Emirates by USA Sub Regions.
Interest in Emirate...
How we Integrate
1.
2.
3.
4.
5.
6.

We understand your Data Insight needs
We evaluate the methods of Data Capture or Ready...
How we Integrate
Online and Offline sales performances of a Brand are directly related to its online presence, people’s in...
Thanks! Happy Analyzing!
For More Details : Kaushik Banerjee
kaushik@maverickminds.in
+919836019393
Upcoming SlideShare
Loading in...5
×

MOBE- Proprietary Analytics Tool

91

Published on

MOBE is a proprietary analytics tool developed by us at Maverick Minds. It combines measurement of online brand salience, using proprietary tools, and big data to give you a tracking picture of what is happening to a brand and its competitors in the digital media. We can do this for any brand in the world sitting out of our office in Kolkata, India. The acronym MOBE stands for Monitoring Online Brand Equity. This data can be mapped to future sales performance of any brand .

Published in: Technology, Business
0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total Views
91
On Slideshare
0
From Embeds
0
Number of Embeds
2
Actions
Shares
0
Downloads
2
Comments
0
Likes
0
Embeds 0
No embeds

No notes for slide

Transcript of "MOBE- Proprietary Analytics Tool"

  1. 1. MEASURE YOUR ONLINE BRAND PRESENCE. MEASURE ONLINE AND SOCIAL CAMPAIGN PERFORMANCES
  2. 2. What is MOBE? Why do you need it now more than ever? •Cut the Noise and listen to conversations about your brand on the web •Fuse Website Analytics, Inbound and Outbound social marketing data in one place •Gain deep insight into how your competitors are performing •Discover unforeseen opportunities in unknown geographies •Get competitive insights with actionable recommendations to improve brand performance
  3. 3. Why Us and Not the Self Service Tools Scattered Across the Web Self Service Tools MOBE Self service tools , such as Sprout Social and Huitsuit Pro, offer machine-driven/learnt data on fixed query parameters, they don’t have different services for different industry verticals. We first listen to your Business Needs, evaluate your data and then we provide analytics that suits your needs. The insight will be prepared by our people. Self service tools work best with Internal Data, such as Google Analytics /Omniture data or Facebook/Twitter data, which require access approvals. MOBE insights are mostly built on External Unorganized Data scattered around the web. We add the Internal Data Layer on top of it to gain accurate, actionable data insight. Most self service tools don’t offer you custom Big Data MOBE analyses Big Data at many steps. But we don’t query analysis. If they do, they charge you a fortune for charge you extra for that. Extra charges are incurred that. only when the analysis request is extremely complex and require third party software integration. What goes around in the name of Big Data these days are not always useful. One always needs to ask before emptying one’s wallet on a popular Big Data insight piece—do I at all need this? We don’t feed you useless Big Data Cookie that is hard to digest. We look around, and come up with wonderful insights from available datasets .
  4. 4. Before You Start… •The following slides highlight the basics of MOBE Online Brand Monitoring services. It exclusively uses External Data which a business have no primary control on •The paid reports would go much deeper and present more incisive analysis of your brand’s online presence. •The Brand Mention intelligence snapshot was created using a sample of more than 30 million indexed pages. It covers News articles, Blogs and Features on the Entire Web •The Search Intelligence data uses samples from Google Search Index—the most Authentic Search Data available on the earth
  5. 5. Covers Entire WWW Web Mention Chart for Emirates. Time Range: 1 Week. Web Mention Chart for Emirates. Time Range: 1 Week.
  6. 6. Covers Entire WWW. Mostly Excludes Social Media Data Web Mention Chart for Emirates. Time Range: 4 Weeks Web Mention Chart for Emirates. Time Range: 4 Weeks
  7. 7. Covers Entire WWW. Mostly Excludes Social Media Data Comparative Web Mention Chart for Emirates, Etihad, Comparative Web Mention Chart for Emirates, Etihad, British Airways and Lufthansa. Time Range: 4 Weeks British Airways and Lufthansa. Time Range: 4 Weeks
  8. 8. Covers Entire WWW. Mostly Excludes Social Media Data Comparative Web Mention Chart for Emirates, Etihad, Comparative Web Mention Chart for Emirates, Etihad, British Airways and Lufthansa. Time Range: 4 Weeks British Airways and Lufthansa. Time Range: 4 Weeks Interest inin Etihad surges during the Interest Etihad surges during the Weekends and Emirate’s dips, which Weekends and Emirate’s dips, which directly impacts Emirates ticket sales. directly impacts Emirates ticket sales.
  9. 9. Covers Entire WWW Mostly Excludes Social Media Data Covers Entire WWW. Comparative Analysis for Phrases Containing Keyword Comparative Analysis for Phrases Containing Keyword ‘Emirates’. Time Range: Last 4 Weeks ‘Emirates’. Time Range: Last 4 Weeks
  10. 10. Covers Entire WWW Includes Social Media Data Covers Entire WWW. Comparative Brand Sentiment Analysis. Time Range: 1 Comparative Brand Sentiment Analysis. Time Range: 1 Week Week
  11. 11. Covers Entire WWW Completely Excludes Social Media Covers Entire WWW. Comparative Brand Sentiment Chart. Time Range: 1 Week Comparative Brand Sentiment Chart. Time Range: 1 Week
  12. 12. NO W View the Already Presented ‘Mention’ Data in Conjunction with Global Internet Search Intelligence to Determine Other Important Factors Such as Brand Interest Geography, Interest Timings and Many More. You Might Ask, Why the Brand Mention Data Itself Doesn’t Factor in Geography Classification? Geography Hasn’t Been Determined in the ‘Mention’ Since Most of the ‘Mention’s are Hosted on Shared /Cloud or Free Servers With Locations Completely Different from the Content Origination Point. Geography Determination Efforts Proved Futile in Most Cases. Search Intelligence Data that Google and Bing Capture, is accurate Geographically and provides an accurate map of Brand Interest.
  13. 13. Covers Entire WWW Based on Google Search Data Interest Factor Comparative Brand Interest Intelligence. Comparative Brand Interest Intelligence. Past 3-Week’s Data Past 3-Week’s Data The Interest factor on the Y axis represent search interest relative to the highest point on the chart. If at most 10% of searches for the given region and time frame were for "pizza," we'd consider this 100. This doesn't convey absolute search volume.
  14. 14. Covers Entire WWW Based on Google Search Data Interest Factor Comparative Search For Emirates in India, UK and USA Comparative Search For Emirates in India, UK and USA The Interest factor on the Y axis represent search interest relative to the highest point on the chart. If at most 10% of searches for the given region and time frame were for "pizza," we'd consider this 100. This doesn't convey absolute search volume.
  15. 15. Covers Entire WWW Based on Google Search Data Interest Factor Comparative Search For Emirates in India, UK and USA Comparative Search For Emirates in India, UK and USA Weekend plunges inin Weekend plunges the interest graph of the interest graph of Emirates isis a common Emirates a common phenomenon phenomenon across countries. across countries. The Interest factor on the Y axis represent search interest relative to the highest point on the chart. If at most 10% of searches for the given region and time frame were for "pizza," we'd consider this 100. This doesn't convey absolute search volume.
  16. 16. Covers Entire WWW Based on Google Search Data Interest Factor Comparative Search For Emirates and Singapore Airlines in USA. Comparative Search For Emirates and Singapore Airlines in USA. The Interest factor on the Y axis represent search interest relative to the highest point on the chart. If at most 10% of searches for the given region and time frame were for "pizza," we'd consider this 100. This doesn't convey absolute search volume.
  17. 17. Covers Entire WWW Based on Google Search Data Interest Factor Comparative Search For Emirates and Singapore Airlines in USA. Comparative Search For Emirates and Singapore Airlines in USA. Even Singapore Even Singapore Airlines shows the Airlines shows the same weekendsame weekendplunge syndrome, plunge syndrome, but with less but with less intensity. intensity. The Interest factor on the Y axis represent search interest relative to the highest point on the chart. If at most 10% of searches for the given region and time frame were for "pizza," we'd consider this 100. This doesn't convey absolute search volume.
  18. 18. Covers Entire WWW Based on Google Search Data Interest Factor Comparative Search For Emirates, Singapore Airlines and Qatar Comparative Search For Emirates, Singapore Airlines and Qatar Airways in USA. Airways in USA. The Interest factor on the Y axis represent search interest relative to the highest point on the chart. If at most 10% of searches for the given region and time frame were for "pizza," we'd consider this 100. This doesn't convey absolute search volume.
  19. 19. Covers Entire WWW Based on Google Search Data Search For Emirates in USA Search For Emirates in USA Interest Factor Let’s Now Break The Search into Sub-regions…. The Interest factor on the Y axis represent search interest relative to the highest point on the chart. If at most 10% of searches for the given region and time frame were for "pizza," we'd consider this 100. This doesn't convey absolute search volume.
  20. 20. Covers Entire WWW Based on Google Search Data Search For Emirates in USA Search For Emirates in USA Now Let’s Break The Search into Sub-regions….
  21. 21. Covers Entire WWW Based on Google Search Data Search For Emirates in USA Search For Emirates in USA Let’s Also See the Search Volumes in Each State…. Big business Big business zones. zones.
  22. 22. Covers Entire WWW Based on Google Search Data Search For Emirates in USA Search For Emirates in USA And If You Want to Map it to Online Ticket Sales Figures…. Sales Figures in $$. Imaginary Data Used for Demonstration Purpose.
  23. 23. Covers Entire WWW Based on Google Search Data Search For Emirates in USA Search For Emirates in USA Let’s Also Compare Interests in Emirates and Qatar Airways by US Regions!
  24. 24. Covers Entire WWW Based on Google Search Data Search For Emirates in USA Search For Emirates in USA Let’s Also Compare Interests in Emirates and Qatar Airways by US Regions! Areas that need focus Areas that need focus
  25. 25. Covers Entire WWW Based on Google Search Data View Data on a Map View Data on a Map INTEREST The Interest factor on the Y axis represent search interest relative to the highest point on the chart. If at most 10% of searches for the given region and time frame were for "pizza," we'd consider this 100. This doesn't convey absolute search volume.
  26. 26. Covers Entire WWW Based on Google Search Data View Data on a Map View Data on a Map INTEREST The Interest factor on the Y axis represent search interest relative to the highest point on the chart. If at most 10% of searches for the given region and time frame were for "pizza," we'd consider this 100. This doesn't convey absolute search volume.
  27. 27. Covers Entire WWW Based on Google Search Data Interest in Emirates by Indian Sub Regions Interest in Emirates by Indian Sub Regions INTEREST The Interest factor on the Y axis represent search interest relative to the highest point on the chart. If at most 10% of searches for the given region and time frame were for "pizza," we'd consider this 100. This doesn't convey absolute search volume.
  28. 28. Covers Entire WWW Based on Google Search Data Comparative Interests in Emirates & Qatar AW by Indian Sub Regions. Comparative Interests in Emirates & Qatar AW by Indian Sub Regions. EM Search QA Search INTEREST The Interest factor on the Y axis represent search interest relative to the highest point on the chart. If at most 10% of searches for the given region and time frame were for "pizza," we'd consider this 100. This doesn't convey absolute search volume.
  29. 29. Covers Entire WWW Based on Google Search Data Comparative Interests in Emirates & Qatar AW by USA Sub Regions. Comparative Interests in Emirates & Qatar AW by USA Sub Regions. INTEREST The Interest factor on the Y axis represent search interest relative to the highest point on the chart. If at most 10% of searches for the given region and time frame were for "pizza," we'd consider this 100. This doesn't convey absolute search volume.
  30. 30. Covers Entire WWW Based on Web Mention Data Interest in Emirates in USA. Interest in Emirates in USA. Let’s bring back the Emirates Web Mention Diagram…
  31. 31. Covers Entire WWW Based on Web Mention and Google Search Data Interest in Emirates by USA Sub Regions. Interest in Emirates by USA Sub Regions. …And View it Against the Search Interest Data
  32. 32. Based on Web Mention and Google Search Data Interest in Emirates by USA Sub Regions. Interest in Emirates by USA Sub Regions. And Also, Let’s Bring on the Facebook Business Page Link Click Data. Dummy Facebook Data Used! We Don’t Have Access to Real Emirates FB Data.
  33. 33. Based on Web Mention and Google Search Data Covers Entire WWW Interest in Emirates by USA Sub Regions. Interest in Emirates by USA Sub Regions. And Finally, Let’s Try to Blend All. Dummy Facebook Data Used! We Don’t Have Access to Real Emirates FB Data.
  34. 34. How we Integrate 1. 2. 3. 4. 5. 6. We understand your Data Insight needs We evaluate the methods of Data Capture or Readymade Data sources We may suggest Online & Social Media Campaigns to get Fresh, insightful data We suggest social contents that triggers better Social Engagements that can be tracked We Create Social Dashboards for Social Publishing and basic Data Monitoring on Special Requests We create custom insight reports Data Sources for Building Insight 1. 2. 3. 4. 5. 6. 7. 8. 9. Google Analytics/Comscore/Omniture Data Facebook Insight Data Ad Network Paid Campaign Data Social Media Campaign Data Twitter Business Page Data Offline Sales Data with Geography Online Sales Data with Geography Television TAM Data Offline Survey Data
  35. 35. How we Integrate Online and Offline sales performances of a Brand are directly related to its online presence, people’s interest in the Brand and how those people are being engaged online. Since MOBE includes all three sorts of data, the derived insight always leads to action items targeted to boost sales. MOBE Reports drill down to granular market levels, from significant business zones to smaller market segments based on Search/Mention analysis. MOBE reports always help you unlock potentials in geographies you’ve never cared to think about MOBE will integrate with your business offering a powerful combo of online marketing and analytic skills—at your boardroom, or at the corner office. Our price advantage helps you save significant amounts that you would have otherwise spent on an analyst. Continuous relationship with MOBE will help you discover new opportunities for your business.
  36. 36. Thanks! Happy Analyzing! For More Details : Kaushik Banerjee kaushik@maverickminds.in +919836019393
  1. A particular slide catching your eye?

    Clipping is a handy way to collect important slides you want to go back to later.

×