Waco smb 20100831

Waco Social Media Breakfast
Social Media Strategizin’
August 31, 2010
Elmer Boutin– www.crossingmarketingandit.com - elmo@crossingmarketingandit.com
Twitter: @rehor- LinkedIn: http://www.linkedin.com/in/elmerboutin

Agenda:
Strategy
Tactics
Case Study: Wilsonart’s Social Media Activities

Strategy
Review where youare from time totime and make sureyou’re going where you want to go.

Don’t be in a hurry!
Creative Commons |Image by Rennett Stowe | www.flickr.com/photos/tomsaint

Rome wasn’t built in a day.
Creative Commons |Image by Argenberg | www.flickr.com/photos/argenberg

Think crock pot versus microwave
This is the crock pot and microwave in my kitchen photographed by my wifehttp://www.justkeepingbusy.com Twitter: @jkbusy

Listen for Customer Service Issues
Creative Commons |Image by Mark Smichiklas | www.flickr.com/photos/intersectionconsulting

Listen for Bad “Press”
blogs.phoenixnewtimes.com/bella/2010/08/ouch_todays_hard_lesson_on_pelp.php
From Amazon.com
But respond appropriately

Listen for Information Gaps

Listen for …
Questions about your products or services

You might be amazed where people are talking about you!
Creative Commons |Image by billjacobus1 | www.flickr.com/photos/billjacobus1

Listen
Radically Transparent by Beal & Strauss

Tactics
Weave and cast a bigger net.

Connecting

Don’t jump in too fast, ease yourself along
Creative Commons |Image by katybate | www.flickr.com/photos/chingchong

Avoid Burnout
Creative Commons |Image by jurvetson | www.flickr.com/photos/jurvetson

Build a Team – If Possible
Creative Commons |Image by jurvetson | www.flickr.com/photos/jurvetson

Tactics
Remember:
Crock Pot versus Microwave

Wilsonart’s Recent Socmed History
Multiple Audiences = Multiple Web Sites

Multiple Audiences =
Multiple Channels
Creative Commons |Image by geocam20000 | www.flickr.com/photos/65439930@N00

Building Channels
1 Twitter
1 Flickr
2 Facebook
2 Blogs
3 YouTube
Forums & Other Sites
Blogger Conference Sponsorships

Building A Team for Blogging
(Including Outsourcing)

Building A Team for
Tweeting and Facebooking

Ongoing Process
Plans for More Channels
Continue Building Team(s)
Watch for New Opportunities

Thank you!
Questions?
Comments?
Complaints?

Waco smb 20100831

by Elmer Boutin on Aug 27, 2010

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Waco smb 20100831 — Presentation Transcript

http://wiki.ic.gc.ca	15
http://www.crossingmarketingandit.com	6