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The Benefits of Social Media
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The Benefits of Social Media


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  • The avergaefacebook user is connected to at least 80 different pages, events, and groups
  • . Communication: - it's easy and effortless, it doesn't take much money or manpower to implement or use it.- it's ubiquitous, since it is so available and pervasive it isn't hard for people to miss the message.- it's variety, social media takes many different forms, words, audio and image.- it's viral, the beauty of social media is that your message can expand well beyond it's intended audience - therefore exposing and introducing new people to your cause and community.
  • 2. Connecting: Social Media should connect your community and create conversation. You want updates and posts that your community will want to talk about together.
  • 3. Call to Action: Go, are you asking someone to go and serve others in some way?- Give, are you asking someone to give either of their time or financially to the cause?- Pray, are you calling people to act in concerted and persevering prayer?-Mobilize, are you asking people to spread the message of the cause to their friends and networks?
  • Pages are like a general bulletin board for everyone that “likes” it.Groups are good for collaboration amongst a working group, committee, or staff.
  • Hooking families
  • A relationship with a child can be completely public. Communicate via wall posts. If they message you, reply on their wall.If a kid adds you, talk to their parents before adding them.
  • It’s important for church growth for young people to see the clergy as friends, not just religious figures up at an altar. Kids may wonder why you don’t want to be their friend and may think you’re unnapproachable
  • Connect with other denominations and with businesses and organizations of all types
  • Transcript

    • 1. The Benefits of Social Media
      By Kaitlin Zwingert
    • 2. Overview
      • General Information
      • 3. Why should Social Media be used?
      • 4. Specific tips and strategies
      • 5. Facebook
      • 6. LinkedIn
    • Why is Social Media important?
      Connecting your group to another also connects you to everyone that they’re connected to.
      Social media is just a new way to do old business.
    • 7. How does social media improve the quality of ministry and help move the church's objectives forward?
      Call to Action
    • 8. Communication
      It's easy and effortless
      There’s varietyIt's ubiquitousIt's viral
    • 9. Connecting
      Connecting should create a conversation.
      It’s not yodeling. It’s campfires!
    • 10. Call to Action
      GoGivePray Mobilize
    • 11. Young people avoid paper mail; they’re online.
      GO TO THEM!
    • 12. Going paperless is good for the earth!
      “Then the LORD God took the man and put him in the garden of Eden to tend and keep it.”
      Genesis 2:15
      “You have made him to have dominion over the works of Your hands.”
      Psalm 8:6
    • 13.
    • 14. Get on Facebook yourself!
      Create a personal profile to connect with parishioners and potential church members.
    • 15. What about the church?
      A page
      A group
    • 16. Facebook Page
      • Must have an official rep as an admin
      • 17. Communicates broadly (comments, posts)
      • 18. Posts and pages are available to everyone
      • 19. Anyone can “Like” your page
      • 20. Admins post under the page name
      • 21. Tabs and Insights are available
    • 22. Facebook Group
      • Closed space for small groups
      • 23. Offer more privacy settings and options
      • 24. Members must be approved or added by other members
      • 25. They are notified by default
      • 26. Collaborate through chats, photo albums, docs and group events
      • 27. No insights or tabs available
    • 28. Facebook is not just for kids!
      The fastest growing group is women over 45.
      A.K.A. MOMS!
    • 29. Social Media Boundaries?
    • 30. Don’t be nervous to add children in the church
      as friends on Facebook.
      You want to be approachable.
      It’s a way to have something in common with an age group that you have nothing in common with.
      ”Jesus said, ’Let the little children come to me, and do not hinder them, for the kingdom of heaven belongs to such as these.’” 
      Matthew 19:14
    • 31. Engagement Tips
      • Ask questions they can answer
      • 32. Use @_name to mention other pages/people
      • 33. Post colorful/interesting photos
    • 34. Why join LinkedIn?
      When you are thoroughly connected, it is easy to find information, events, and most importantly: job openings.
      By encouraging parishioners to use LinkedIn, you can help them get jobs and better their lives.
      “Be shepherds of God’s flock that is under your care, watching over them—not because you must, but because you are willing, as God wants you to be.”
      1 Peter 5:2
    • 35. Steps to Success on LinkedIn
      • Create personal LinkedIn profiles and connect with each other.
      • 36. Have rectors connect with as many parishioners as possible.
      • 37. Create a page for the diocese, and join it.
      • 38. Have each church make a page and connect with the diocesan page.
      • 39. Continue connecting with other groups and expanding your network.
    • Seems like a lot?
      Many organizations today have a social media coordinator as part of their staff.
      It should be relatively simple to find a young adult in the church willing to work for the church in this capacity.
    • 40. Resources
      • 41.
      • 42.
      • 43.
      • 44.
      • 45.
    • Questions?
      Kaitlin Zwingert
      Twitter: @kazwingert