• Full Name Full Name Comment goes here.
    Are you sure you want to
    Your message goes here
    Be the first to comment
No Downloads

Views

Total Views
6,990
On Slideshare
0
From Embeds
0
Number of Embeds
5

Actions

Shares
Downloads
127
Comments
0
Likes
5

Embeds 0

No embeds

Report content

Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
    No notes for slide

Transcript

  • 1. Pre-Service Period (Marketing Channel) with user’s mental model Persona Service Author & Date (Introduction of targeted user) (Service Name) Service Period (Marketing Channel) with user’s mental model (Marketing Channel) with user’s mental model (Marketing Channel) with user’s mental model Baseline (Action Phase) Attention Curiosity Decision Making Exit 1. Explanation 2. of each phase. 3. xxxxxxxxxx 4. xxxxxxxxxx 5. xxxxxxxxxx 6. xxxxxxxxxx 7. xxxxxxxxxx 1. xxxxxxxxxx 2. xxxxxxxxxx 3. xxxxxxxxxx 4. xxxxxxxxxx 5. xxxxxxxxxx 6. xxxxxxxxxx 7. xxxxxxxxxx 1. xxxxxxxxxx 2. xxxxxxxxxx 3. xxxxxxxxxx 4. xxxxxxxxxx 5. xxxxxxxxxx 6. xxxxxxxxxx 7. xxxxxxxxxx 1. xxxxxxxxxx 2. xxxxxxxxxx 3. xxxxxxxxxx 4. xxxxxxxxxx 5. xxxxxxxxxx 6. xxxxxxxxxx 7. xxxxxxxxxx 1. xxxxxxxxxx 2. xxxxxxxxxx 3. xxxxxxxxxx 4. xxxxxxxxxx 5. xxxxxxxxxx 6. xxxxxxxxxx 7. xxxxxxxxxx SolutionSolution SolutionSolution ContentContent ContentContent ContentContent Purpose (Goal and objective) (Name and Date published) Content Function Task TaskTask ContentContent *Baseline indicates whether solutions or contents provided will achieve user’s base requirements or not, above this line is “WOW” experience. *Each circle represents touch-point between user and product or service. *Emotional graph expresses how users are motivated throughout the cycle. Copyright © Mario Sakata (@mariosakata) Customer Experience Journey Map (version 1)