User Experience Journey Map (version 1)

Customer Experience Journey Map (version 1) (Introduction of targeted user) (Goal and objective) (Service Name) (Name and Date published)Persona Purpose Service Author & Date Pre-Service Period Service Period Content Function Task (Marketing Channel)with user’s mental model Baseline SolutionSolution ContentContent ContentContent SolutionSolution ContentContent (Marketing Channel) ContentContentwith user’s mental model TaskTask (Action Phase) Attention Curiosity Decision Making Exit (Marketing Channel)with user’s mental model 1. Explanation 1. xxxxxxxxxx 1. xxxxxxxxxx 1. xxxxxxxxxx 1. xxxxxxxxxx 2. of each phase. 2. xxxxxxxxxx 2. xxxxxxxxxx 2. xxxxxxxxxx 2. xxxxxxxxxx 3. xxxxxxxxxx 3. xxxxxxxxxx 3. xxxxxxxxxx 3. xxxxxxxxxx 3. xxxxxxxxxx 4. xxxxxxxxxx 4. xxxxxxxxxx 4. xxxxxxxxxx 4. xxxxxxxxxx 4. xxxxxxxxxx 5. xxxxxxxxxx 5. xxxxxxxxxx 5. xxxxxxxxxx 5. xxxxxxxxxx 5. xxxxxxxxxx (Marketing Channel) 6. xxxxxxxxxx 6. xxxxxxxxxx 6. xxxxxxxxxx 6. xxxxxxxxxx 6. xxxxxxxxxxwith user’s mental model 7. xxxxxxxxxx 7. xxxxxxxxxx 7. xxxxxxxxxx 7. xxxxxxxxxx 7. xxxxxxxxxx*Baseline indicates whether solutions or contents provided will achieve user’s base requirements or not, above this line is “WOW” experience.*Each circle represents touch-point between user and product or service.*Emotional graph expresses how users are motivated throughout the cycle. Copyright © Mario Sakata (@sprmari0)

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User Experience Journey Map (version 1)

by Kazumichi Sakata on Feb 01, 2012

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User Experience Journey Map (version 1) — Presentation Transcript