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Green Festival San Francisco 2010 -  Fair Trade Wine & Spirits
Green Festival San Francisco 2010 -  Fair Trade Wine & Spirits
Green Festival San Francisco 2010 -  Fair Trade Wine & Spirits
Green Festival San Francisco 2010 -  Fair Trade Wine & Spirits
Green Festival San Francisco 2010 -  Fair Trade Wine & Spirits
Green Festival San Francisco 2010 -  Fair Trade Wine & Spirits
Green Festival San Francisco 2010 -  Fair Trade Wine & Spirits
Green Festival San Francisco 2010 -  Fair Trade Wine & Spirits
Green Festival San Francisco 2010 -  Fair Trade Wine & Spirits
Green Festival San Francisco 2010 -  Fair Trade Wine & Spirits
Green Festival San Francisco 2010 -  Fair Trade Wine & Spirits
Green Festival San Francisco 2010 -  Fair Trade Wine & Spirits
Green Festival San Francisco 2010 -  Fair Trade Wine & Spirits
Green Festival San Francisco 2010 -  Fair Trade Wine & Spirits
Green Festival San Francisco 2010 -  Fair Trade Wine & Spirits
Green Festival San Francisco 2010 -  Fair Trade Wine & Spirits
Green Festival San Francisco 2010 -  Fair Trade Wine & Spirits
Green Festival San Francisco 2010 -  Fair Trade Wine & Spirits
Green Festival San Francisco 2010 -  Fair Trade Wine & Spirits
Green Festival San Francisco 2010 -  Fair Trade Wine & Spirits
Green Festival San Francisco 2010 -  Fair Trade Wine & Spirits
Green Festival San Francisco 2010 -  Fair Trade Wine & Spirits
Green Festival San Francisco 2010 -  Fair Trade Wine & Spirits
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Green Festival San Francisco 2010 - Fair Trade Wine & Spirits

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A presentation about Fair Trade Wine & Spirits by Kazuko Golden given at the 2010 Green Festival in San Francisco. More information about Fair Trade is available at http://www.fairtradeusa.org.

A presentation about Fair Trade Wine & Spirits by Kazuko Golden given at the 2010 Green Festival in San Francisco. More information about Fair Trade is available at http://www.fairtradeusa.org.

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Transcript

  • 1. Quality Products Improving Lives Protecting the Planet
  • 2. About Fair Trade Certification Fair Trade USA Fair Trade USA (formerly named TransFair USA) is the leading independent, third-party certifier of Fair Trade products in the United States. Fair Trade USA audits and certifies transactions between U.S. companies that offer Fair Trade Certified products and their international suppliers to guarantee compliance with Fair Trade principles. Every Purchase Matters The Fair Trade Certified™ label offers consumers a simple way to know that their products were produced in a socially- responsible manner. The third-party verification guarantees that strict social, economic and environmental standards have been met.
  • 3. TransFair USA Fair Trade Certified™ Wine & Spirits So much of the developing world today faces the situation of absolute poverty. They work from dawn to dusk struggling to make $2 -3 at the end of the day.
  • 4. TransFair USA Fair Trade Certified™ Wine & Spirits They struggle to have food on the table and keep kids in school. Those things become everyday battles.
  • 5. TransFair USA Fair Trade Certified™ Wine & Spirits Typically vineyard workers have no say in how much they are paid even though a high commodity product like wine should make enough profit to pay workers well.
  • 6. TransFair USA Fair Trade Certified™ Wine & Spirits TransFair USA, the third-party non-profit auditor and certifier of Fair Trade products guarantees that the farmers and workers producing Fair Trade Certified goods were paid fair prices and wages.
  • 7. TransFair USA Fair Trade Certified™ Wine & Spirits Fair Trade makes free trade and globalization work in favor of the poor.
  • 8. TransFair USA Fair Trade Certified™ Wine & Spirits Society Economy Environment
  • 9. TransFair USA Fair Trade Certified™ Wine & Spirits Fair Trade wine first hit the market in 2009.
  • 10. TransFair USA Fair Trade Certified™ Wine Wine is certified from three countries – Chile, Argentina, and South Africa.
  • 11. TransFair USA Fair Trade Certified™ Wine In 2009 Fair Trade wine reached record volumes, a surge in consumer demand and increased brand recognition.
  • 12. TransFair USA Fair Trade Certified™ Wine FAIR TRADE WINE 2008 -2009 1,600,000 1,400,000 Bottles Certified 1,200,000 1,000,000 800,000 600,000 400,000 200,000 0 2008 2009 While the world economy continued to struggle in 2009, Fair Trade wine bucked the trend with a 460% rise in imports in just its second year.
  • 13. TransFair USA Fair Trade Certified™ Wine Built Elementary School New Uniforms Worker’s Computer Lab Worker Busses In addition to a fair price for product, ten cents per Fair Trade bottle is allocated as a social premium for workers. The social premium generated in 2009 will be reinvested into the Fair Trade wine vineyards to build infrastructure and capacity or schools, roads, and health care.
  • 14. TransFair USA Fair Trade Certified™ Wine Producer Premium $300,000 $250,000 $200,000 $150,000 $100,000 $50,000 $- 2008 2009 Social premium funds for wine producers climbed from just under $34,128 in 2008 to $279,691 in 2009.
  • 15. TransFair USA Fair Trade Certified™ Spirits Fair Trade spirits first hit the market in May of 2010. Fair Trade Spirits are composite products meaning the ingredients in the spirits are certified. The Fair Trade Spirits Company was the first company and is currently the only company with spirits that are made using Fair Trade Certified ingredients
  • 16. TransFair USA Fair Trade Certified™ Spirits FTC Quinoa FTC Coffee FTC Sugar from from Kasinthula Anapqui Huatusco Cane Cooperative, Cooperative, Growers, Bolivia Mexico Malawi
  • 17. TransFair USA Fair Trade Certified™ Wine & Spirits At the end of 2009, there were 59 producing countries and more than 865 certified producers for all Fair Trade products.
  • 18. TransFair USA Fair Trade Certified™ Wine & Spirits U.S. Momentum New Products and Leading Brands
  • 19. TransFair USA Fair Trade Certified™ Wine & Spirits “I thank the company for giving me the opportunity to take this course, since by taking it I have learned to drive and fulfilled one of my dreams. Thank you!” Piedad Tipantiza,
  • 20. TransFair USA Fair Trade Certified™ Wine & Spirits Barrack Otieno has four children, all of which are benefiting from the Fair Trade education projects. His son, Gordon Ochieng, received a scholarship to attend the University of Nairobi. His daughter, Everline Awour, received a scholarship for high school, and his youngest children have all of their fees covered for attending primary school. Barrack Otieno, Kenya
  • 21. TransFair USA Fair Trade Certified™ Wine & Spirits “I am the parent of a child at CCM Nanyuki Primary School. I appreciate the help Fair Trade has given us through donation of desks to be used by our children. The new classrooms that have been constructed makes the school look clean and our children now stay in a clean environment and thus they don’t get dirty like before. We give thanks to you for your generous help because our old classroom building was almost falling down.” The radiant smile of her son who is a direct beneficiary relates their gratitude without a doubt. Janet W. Kangwanja
  • 22. TransFair USA Fair Trade Certified™ Wine & Spirits
  • 23. TransFair USA Fair Trade Certified™ Wine Questions? Contact info: Kazuko Golden TransFair USA Business Development Manager Retail West, Floral, Wine & Spirits 510-663-5260 kgolden@fairtradeusa.org

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