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Npbc Social Media 4
Npbc Social Media 4
Npbc Social Media 4
Npbc Social Media 4
Npbc Social Media 4
Npbc Social Media 4
Npbc Social Media 4
Npbc Social Media 4
Npbc Social Media 4
Npbc Social Media 4
Npbc Social Media 4
Npbc Social Media 4
Npbc Social Media 4
Npbc Social Media 4
Npbc Social Media 4
Npbc Social Media 4
Npbc Social Media 4
Npbc Social Media 4
Npbc Social Media 4
Npbc Social Media 4
Npbc Social Media 4
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Npbc Social Media 4

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Web 2.0 for nonprofits

Web 2.0 for nonprofits

Published in: Economy & Finance, Technology
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    • 1. Social Media Marketing and Campaigning for Nonprofits: Your Place on MySpace, YouTube, Facebook, and More Michael Hoffman , CEO, See3 Communications www.see3.net
    • 2. Email Marketing Women in Development North The Mercifully Brief Real World Guide to… Raising Thousands (if not Tens of Thousands) of Dollars with Email By Madeline Stanionis
    • 3. What is Social Media Marketing What does this mean for nonprofits? Case study: Amnesty Int’l USA Where do you start? How do you use these tools? Women in Development North
    • 4. Web 2.0 = Social Web <ul><li>Social Networking </li></ul><ul><ul><li>Myspace/Facebook/LinkedIn/Orkut </li></ul></ul><ul><li>Blogs </li></ul><ul><ul><li>http://blog.see3.net </li></ul></ul><ul><li>RSS </li></ul><ul><ul><li>Feedburner </li></ul></ul><ul><li>Social Bookmarking </li></ul><ul><ul><li>Del.icio.us/Stumble Upon </li></ul></ul><ul><li>Social News </li></ul><ul><ul><li>Digg/Reddit/Newsvine </li></ul></ul><ul><li>Wikis </li></ul><ul><ul><li>Wikipedia </li></ul></ul><ul><li>Virtual Worlds </li></ul><ul><ul><li>Second Life </li></ul></ul><ul><li>Video/Photo Sharing </li></ul><ul><ul><li>YouTube/Flickr/DoGooder.TV </li></ul></ul>Women in Development North
    • 5. Dollars for Darfur 2 hs students + Save Darfur Coalition + MySpace/Facebook = Over $300,000 raised in 6 months Women in Development North
    • 6. MySpace Impact Channel <ul><li>Launched March 2007 </li></ul><ul><li>Organizations & Individuals rallying behind a cause </li></ul><ul><li>Awards $10K monthly to the organization that creates the most impact </li></ul>Women in Development North
    • 7. Causes on Facebook by Project Agape <ul><li>2.5 million users </li></ul><ul><li>over $300,000 raised for nonprofits and politicians </li></ul><ul><li>Groups </li></ul><ul><li>Nonprofits on Facebook </li></ul><ul><li>Related to your issues </li></ul>Women in Development North
    • 8. Where do you start? How do you use these tools? <ul><li>Map the Community </li></ul>Women in Development North
    • 9. Online Community Map
    • 10. Women in Development North
    • 11. Where do you start? How do you use these tools? <ul><li>Map the Community </li></ul><ul><li>Participate </li></ul><ul><li>Go deep - work the existing community </li></ul><ul><li>Focus on influencers </li></ul><ul><li>Be reactive </li></ul><ul><li>Tell your story </li></ul><ul><ul><li>Why people give </li></ul></ul><ul><li>Call to action </li></ul><ul><li>Be portable to be viral </li></ul>Women in Development North
    • 12. And she told 2 friends and so on and so on…
    • 13. <ul><li>RSS </li></ul><ul><li>Banners </li></ul><ul><li>Widgets </li></ul><ul><li>Video </li></ul>Be portable. Women in Development North
    • 14.  
    • 15.  
    • 16. Millions served daily. Each day: 100,000,000 video views 75,000 new videos uploaded
    • 17. <ul><li>Create a branded account, channel, and groups, and upload videos regularly </li></ul><ul><li>Use effective keywords in tags and descriptions </li></ul><ul><li>Make and respond to comments </li></ul><ul><li>Coordinate promotion to your list and via partners to reach threshold for Most Viewed </li></ul>Women in Development North
    • 18.  
    • 19. <ul><li>Campaign components : </li></ul><ul><li>Videos </li></ul><ul><li>Email </li></ul><ul><li>Landing page </li></ul><ul><li>Blog marketing </li></ul><ul><li>Great execution </li></ul><ul><li>Campaign Results : </li></ul><ul><li>Biggest non-December fundraising month ever </li></ul><ul><li>Biggest list-building month ever </li></ul><ul><li>White House shifted rhetoric on Guantanomo </li></ul>Women in Development North
    • 20. TAKE AWAYS <ul><li>Google Alerts </li></ul><ul><li>Comments SEO </li></ul><ul><li>Coordinated YouTube strategy </li></ul><ul><li>AOL banner PSA </li></ul><ul><li>See3 email list </li></ul>Women in Development North
    • 21. www.see3.net

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