Interactive  CommunicationBERGHS, October 12 - December 8 2012
Agenda• 2 p.m. - 2.30 p.m.  Introduction to the course and practical  information• 2.30 p.m. - 4.30 p.m.  A brave, disrupt...
About.me/micke
What am I to you?
What am I to you?
What am I to you?
1996…ish
Everything is relative
Age Avatar 6
My expectations
My expectations• take a look outside your comfort zone
My expectations• take a look outside your comfort zone• do not judge your (unasked) question as  stupid
My expectations• take a look outside your comfort zone• do not judge your (unasked) question as  stupid• tell me your need...
…what about you?
…what about you?•   Create a short video presentation.
…what about you?•   Create a short video presentation.•   Upload it to Youtube (or record it there)
…what about you?•   Create a short video presentation.•   Upload it to Youtube (or record it there)•   Who you are
…what about you?•   Create a short video presentation.•   Upload it to Youtube (or record it there)•   Who you are•   What...
…what about you?•   Create a short video presentation.•   Upload it to Youtube (or record it there)•   Who you are•   What...
…what about you?•   Create a short video presentation.•   Upload it to Youtube (or record it there)•   Who you are•   What...
…what about you?•   Create a short video presentation.•   Upload it to Youtube (or record it there)•   Who you are•   What...
The course - what?“Provide the students with basicunderstanding of how digital challenges ourway of doing business, buildi...
The course - how?
The course - how?• 8 assignments offering intensive practice
The course - how?• 8 assignments offering intensive practice• 8 detailed feedbacks from course tutor
The course - how?• 8 assignments offering intensive practice• 8 detailed feedbacks from course tutor• Course literature
The course - how?• 8 assignments offering intensive practice• 8 detailed feedbacks from course tutor• Course literature• S...
The course - how?• 8 assignments offering intensive practice• 8 detailed feedbacks from course tutor• Course literature• S...
The course - where?• The course is implemented in a way that  lets you as an attendee experience  services, social network...
Ning
OverviewWeek          Topic           Assignment    Deadline      Feedback 1     Users and personas      October 12   Octo...
How to submit you      stuff
How to submit you        stuff• Blog post on Ning
How to submit you        stuff• Blog post on Ning• Attachment of files is possible
How to submit you        stuff• Blog post on Ning• Attachment of files is possible• Need for privacy? Let me know!
Feedback
Feedback•   Will be given as comments on your blog post    (learning from others’ feedback)
Feedback•   Will be given as comments on your blog post    (learning from others’ feedback)•   If you are 2 days late with...
Feedback•   Will be given as comments on your blog post    (learning from others’ feedback)•   If you are 2 days late with...
Feedback•   Will be given as comments on your blog post    (learning from others’ feedback)•   If you are 2 days late with...
Communication
Communication•   Ning
Communication•   Ning•   Youtube
Communication•   Ning•   Youtube•   Twitter
Communication•   Ning•   Youtube•   Twitter•   Google+
Communication•   Ning•   Youtube•   Twitter•   Google+•   Facebook
Communication•   Ning•   Youtube•   Twitter•   Google+•   Facebook•   E-mail
Communication•   Ning•   Youtube•   Twitter•   Google+•   Facebook•   E-mail•   Skype
!
Final exam:The digital-driven campaign
Final exam:The digital-driven campaign•   Who is your audience and what are their needs?
Final exam:The digital-driven campaign•   Who is your audience and what are their needs?•   How do you build a strong rela...
Final exam:The digital-driven campaign•   Who is your audience and what are their needs?•   How do you build a strong rela...
Final exam:The digital-driven campaign•   Who is your audience and what are their needs?•   How do you build a strong rela...
Final exam:The digital-driven campaign•   Who is your audience and what are their needs?•   How do you build a strong rela...
Final exam:The digital-driven campaign•   Who is your audience and what are their needs?•   How do you build a strong rela...
Final exam:The digital-driven campaign•   Who is your audience and what are their needs?•   How do you build a strong rela...
To do-list
To do-list• Make a presentation video
To do-list• Make a presentation video• Read the first assignment
To do-list• Make a presentation video• Read the first assignment• Submit by October 19
Questions?
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Introduction to Interactive Communication

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The introduction deck for Interactive Communication, Fall 2012, at Berghs School of Communication

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  • Introduction to Interactive Communication

    1. 1. Interactive CommunicationBERGHS, October 12 - December 8 2012
    2. 2. Agenda• 2 p.m. - 2.30 p.m. Introduction to the course and practical information• 2.30 p.m. - 4.30 p.m. A brave, disruptive world• 4.30 p.m. - 4.45 p.m. First assignment, questions & wrap up
    3. 3. About.me/micke
    4. 4. What am I to you?
    5. 5. What am I to you?
    6. 6. What am I to you?
    7. 7. 1996…ish
    8. 8. Everything is relative
    9. 9. Age Avatar 6
    10. 10. My expectations
    11. 11. My expectations• take a look outside your comfort zone
    12. 12. My expectations• take a look outside your comfort zone• do not judge your (unasked) question as stupid
    13. 13. My expectations• take a look outside your comfort zone• do not judge your (unasked) question as stupid• tell me your needs and expectations
    14. 14. …what about you?
    15. 15. …what about you?• Create a short video presentation.
    16. 16. …what about you?• Create a short video presentation.• Upload it to Youtube (or record it there)
    17. 17. …what about you?• Create a short video presentation.• Upload it to Youtube (or record it there)• Who you are
    18. 18. …what about you?• Create a short video presentation.• Upload it to Youtube (or record it there)• Who you are• What you like
    19. 19. …what about you?• Create a short video presentation.• Upload it to Youtube (or record it there)• Who you are• What you like• What you do
    20. 20. …what about you?• Create a short video presentation.• Upload it to Youtube (or record it there)• Who you are• What you like• What you do• Your expectations
    21. 21. …what about you?• Create a short video presentation.• Upload it to Youtube (or record it there)• Who you are• What you like• What you do• Your expectations• You decide whether it should be private or not
    22. 22. The course - what?“Provide the students with basicunderstanding of how digital challenges ourway of doing business, building brands andcommunicating. The student will have insightson how digital can be used to meet newmarket challenges and turn them intobenefits for the modern marketer.”
    23. 23. The course - how?
    24. 24. The course - how?• 8 assignments offering intensive practice
    25. 25. The course - how?• 8 assignments offering intensive practice• 8 detailed feedbacks from course tutor
    26. 26. The course - how?• 8 assignments offering intensive practice• 8 detailed feedbacks from course tutor• Course literature
    27. 27. The course - how?• 8 assignments offering intensive practice• 8 detailed feedbacks from course tutor• Course literature• Self study about 10 hours per week
    28. 28. The course - how?• 8 assignments offering intensive practice• 8 detailed feedbacks from course tutor• Course literature• Self study about 10 hours per week• Digital. Physical presence not required.
    29. 29. The course - where?• The course is implemented in a way that lets you as an attendee experience services, social networks and technology. This will give you a more efficient digital experience by itself and give new perspectives on new ways to collaborate with others.
    30. 30. Ning
    31. 31. OverviewWeek Topic Assignment Deadline Feedback 1 Users and personas October 12 October 19 October 22 Digital logics and 2 October 19 October 26 October 29 new currencies 3 Measuring success October 26 November 2 November 5 4 Distributed presence November 2 November 9 November 12 Content and digital 5 November 9 November 16 November 19 PR 6 Digital strategy November 16 November 23 November 26 Activating your 7 November 23 November 23 December 3 solution 8 Final exam November 30 December 8 December 8
    32. 32. How to submit you stuff
    33. 33. How to submit you stuff• Blog post on Ning
    34. 34. How to submit you stuff• Blog post on Ning• Attachment of files is possible
    35. 35. How to submit you stuff• Blog post on Ning• Attachment of files is possible• Need for privacy? Let me know!
    36. 36. Feedback
    37. 37. Feedback• Will be given as comments on your blog post (learning from others’ feedback)
    38. 38. Feedback• Will be given as comments on your blog post (learning from others’ feedback)• If you are 2 days late with an assignment, the feedback will be shorter
    39. 39. Feedback• Will be given as comments on your blog post (learning from others’ feedback)• If you are 2 days late with an assignment, the feedback will be shorter• More than 3 days late with assignment, feedback will be “pass” or “complementary needed”
    40. 40. Feedback• Will be given as comments on your blog post (learning from others’ feedback)• If you are 2 days late with an assignment, the feedback will be shorter• More than 3 days late with assignment, feedback will be “pass” or “complementary needed”• All 8 assignments must be handed in to get diploma
    41. 41. Communication
    42. 42. Communication• Ning
    43. 43. Communication• Ning• Youtube
    44. 44. Communication• Ning• Youtube• Twitter
    45. 45. Communication• Ning• Youtube• Twitter• Google+
    46. 46. Communication• Ning• Youtube• Twitter• Google+• Facebook
    47. 47. Communication• Ning• Youtube• Twitter• Google+• Facebook• E-mail
    48. 48. Communication• Ning• Youtube• Twitter• Google+• Facebook• E-mail• Skype
    49. 49. !
    50. 50. Final exam:The digital-driven campaign
    51. 51. Final exam:The digital-driven campaign• Who is your audience and what are their needs?
    52. 52. Final exam:The digital-driven campaign• Who is your audience and what are their needs?• How do you build a strong relationship with them through digital services?
    53. 53. Final exam:The digital-driven campaign• Who is your audience and what are their needs?• How do you build a strong relationship with them through digital services?• Which strategy will you use to achieve your goals and measures (for 2012/2013)?
    54. 54. Final exam:The digital-driven campaign• Who is your audience and what are their needs?• How do you build a strong relationship with them through digital services?• Which strategy will you use to achieve your goals and measures (for 2012/2013)?• What is your digital marketing concept using non-commercial channels (e.g. social media, PR)?
    55. 55. Final exam:The digital-driven campaign• Who is your audience and what are their needs?• How do you build a strong relationship with them through digital services?• Which strategy will you use to achieve your goals and measures (for 2012/2013)?• What is your digital marketing concept using non-commercial channels (e.g. social media, PR)?• How will you use your own, bought and deserved channels (e.g. banners, company websites, blogs, etc)?
    56. 56. Final exam:The digital-driven campaign• Who is your audience and what are their needs?• How do you build a strong relationship with them through digital services?• Which strategy will you use to achieve your goals and measures (for 2012/2013)?• What is your digital marketing concept using non-commercial channels (e.g. social media, PR)?• How will you use your own, bought and deserved channels (e.g. banners, company websites, blogs, etc)?• How will your traditional channels supplement your digital strategy?
    57. 57. Final exam:The digital-driven campaign• Who is your audience and what are their needs?• How do you build a strong relationship with them through digital services?• Which strategy will you use to achieve your goals and measures (for 2012/2013)?• What is your digital marketing concept using non-commercial channels (e.g. social media, PR)?• How will you use your own, bought and deserved channels (e.g. banners, company websites, blogs, etc)?• How will your traditional channels supplement your digital strategy?• What are your biggest challenges and how will you overcome them?
    58. 58. To do-list
    59. 59. To do-list• Make a presentation video
    60. 60. To do-list• Make a presentation video• Read the first assignment
    61. 61. To do-list• Make a presentation video• Read the first assignment• Submit by October 19
    62. 62. Questions?
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