Networking Your Way to Success

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A must have in your 'Career Success' toolbox is the the networking tool. This presentation shares some tips and tricks for personal and online networking. Designed and delivered to a university audience, its message is valuable to all.

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Networking Your Way to Success

  1. 1. From university to the workplace….. <ul><li>Networking Your Way to Success </li></ul>Karen Thompson Senior Agent, Marketing
  2. 2. Networking <ul><li>Definition : </li></ul><ul><li>The act of meeting new people in a business </li></ul><ul><li>or social context. </li></ul><ul><li> http://en.wiktionary.org/wiki/networking </li></ul>
  3. 3. Networking <ul><li>Formal - Conferences, Seminars, Events, </li></ul><ul><li>Industry Associations </li></ul><ul><li>Informal - People you know and who they know </li></ul><ul><li>Online - Social Media </li></ul>
  4. 4. Networking <ul><li>BRAND </li></ul><ul><li>YOU! </li></ul>Image Courtesy: www.madisonavenuejournal.com
  5. 5. Networking <ul><li>Brand You! Attributes </li></ul><ul><li>Name: How do you want to be known? </li></ul><ul><li>Packaging: Appearance / Hair / Clothing </li></ul><ul><li>History: What’s your story? </li></ul><ul><li>Reputation: Integrity, honesty – Build a great reputation </li></ul><ul><li>and never, ever damage it! </li></ul>
  6. 6. Networking <ul><li>Brands are differentiators </li></ul><ul><li>Example: </li></ul><ul><li>All cars but they conjure up different images </li></ul>
  7. 7. Networking <ul><li>Golden rule of networking: </li></ul><ul><li>Pay it forward </li></ul><ul><li>The more you give, the more you get </li></ul><ul><li>Create an item bank. Things you appreciate that you can </li></ul><ul><li>recommend and share with others. </li></ul><ul><li>Eg: books, articles, podcasts, websites, blogs, etc </li></ul>
  8. 8. Networking <ul><li>Tips </li></ul><ul><li>Firstly – just do it! </li></ul><ul><li>Join industry associations </li></ul><ul><li>Look for opportunities to learn and meet people </li></ul><ul><li>Have a business card </li></ul><ul><li>Have an elevator pitch </li></ul><ul><li>Smile  </li></ul><ul><li>Ask questions </li></ul><ul><li>Listen more than you speak </li></ul><ul><li>Follow up </li></ul>
  9. 9. Networking Doing it well online…..
  10. 10. Networking <ul><li>Blogging, microblogging, social media </li></ul><ul><li>LinkedIn </li></ul><ul><ul><li>create profile </li></ul></ul><ul><ul><li>start connecting </li></ul></ul><ul><ul><li>research people, organisations, jobs </li></ul></ul><ul><li>Twitter – create profile, start tweeting and follow: </li></ul><ul><ul><li>thought leaders & industry specialists </li></ul></ul><ul><ul><li>people that interest you </li></ul></ul><ul><ul><li>relevant media Tweeters </li></ul></ul>
  11. 11. Networking <ul><li>Things to think about online: </li></ul><ul><li>What’s in a name? </li></ul><ul><li>Email address – [email_address] or [email_address] I don’t think so! </li></ul><ul><li>Research – potential employers can research you too ! </li></ul><ul><li>Personal websites – your name as a domain name </li></ul>
  12. 12. Networking <ul><li>http:// www.pigsdontfly.com / </li></ul><ul><li>Writes his own blog </li></ul><ul><li>Has LinkedIn Profile </li></ul><ul><li>Active on Twitter </li></ul><ul><li>Networks on and offline </li></ul><ul><li>Writes for Marketing Magazine online - </li></ul><ul><li>“ Graduate Like a Rock Star” </li></ul><ul><li>Internship at leading agency </li></ul>Doing it well online….. Zac Martin
  13. 13. Networking <ul><li>Taking the online offline: </li></ul>Reconnected with a former university contact through LinkedIn who’s now Dean of Careers at a university in New York. Introduced him to a New York based Aquent colleague and who is now sitting on an Alumni Board. Developed relationships with local connections that has resulted in numerous meetings and recommendations for business. Aquent Blog – Who ever said fairytales don't come true? A true social media success story (29th May 2009) http://blogs.aquent.com/aquentblog/author/karen-thompson/ Image courtesy of: benrybobenry
  14. 14. Networking <ul><li>Final Word: </li></ul><ul><li>Successful networking isn’t just about making </li></ul><ul><li>contacts…. </li></ul><ul><li> … . it’s about building relationships </li></ul>
  15. 15. Contact me … <ul><li>Web – www.aquent.com/go/karenthompson </li></ul><ul><li>Email – [email_address] </li></ul><ul><li>LinkedIn - http:// www.linkedin.com/in/karenthompsonaquent </li></ul><ul><li>Slideshare - http://www.slideshare.net/kaz747 </li></ul><ul><li>Twitter – Username = kaz747 </li></ul><ul><li>Tel – + 61 8 9381 7655 </li></ul>

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