Murdoch University Alumni …..
Your Career Toolbox
Karen Thompson
Area Manager, Perth
Before you pack your toolbox ....
Remember the three “R”s of Career Success:
 Resume
 Rolodex
 Reputation
What do you need in your toolbox?
 Career Plan
 Resume
 Portfolio
 References / Testimonials
 Mentor(s)
 Personal br...
Career Plan
“One day Alice came to a fork in the road and saw a
Cheshire cat in a tree.
‘Which road do I take?’ she asked....
Career Plan
 Have a dream
 Have a goal
 Have a plan!
 Put it into Action
Career Plan
 Brainstorm
– What are your key Drivers?
– Where do you want to be in 5 or 10 years?
Resume +
 Concise and relevant
 Career overview / Career objective
– Hook the reader!
– What can you offer the employer?...
Personal Brand
BRAND
YOU!
Image Courtesy: www.madisonavenuejournal.com
Personal Brand
What is a brand?
“The intangible sum of a product’s attributes: its name,
packaging, and price, its history...
Personal Brand
Brands are differentiators
Example:
All cars but they conjure up different images
Personal Brand
Brand You! Attributes
 Name: How do you want to be known?
 Packaging: Appearance / Hair / Clothing
 Hist...
Networking
Definition:
The act of meeting new people in a business
or social context.
http://en.wiktionary.org/wiki/networ...
Networking
 Formal - Conferences, Seminars, Events,
Industry Associations
 Informal - People you know and who they know
...
Networking
Golden rule of networking:
Pay it forward
The more you give, the more you get
Create an item bank. Things you a...
Networking
Personal Networking Tips:
 Firstly – just do it!
 Join industry associations
 Look for opportunities to lear...
Networking
Doing it well online…..
Networking
 Blogging, microblogging, social media
 LinkedIn
 create profile
 start connecting
 research people, organ...
Networking
Things to think about online:
 You can ‘shake hands’ via your computer
 Research – potential employers can re...
Networking
Networking
http://www.pigsdontfly.com/
Writes his own blog
 Has LinkedIn Profile
 Active on Twitter
 Networks on and of...
Networking
Taking the online offline:
Reconnected with a former university contact through LinkedIn
who’s now Dean of Care...
Networking
Developed relationships with local connections
that has resulted in numerous meetings and
recommendations for b...
Networking
Remember:
Successful networking isn’t just about making
contacts….
…. it’s about building relationships
Networking
The Power of Networks
Nick Me
TONY
Carolyn
Patria
The Final Word
 Be the best that you can be
 If the door of opportunity knocks, peek inside
 Anything is possible
 The...
Contact me …
• Web – www.aquent.com/go/karenthompson
• Email – kthompson@aquent.com
• LinkedIn - http://www.linkedin.com/i...
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Your Career Toolbox

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"Your Career Toolbox" looks at both the tangible and intangible tools you need for career success, regardless of where you are on your personal career journey. It discusses career planning, personal branding, networking and social media. It also looks briefly at resumes, portfolios, mentoring and references/testimonials. This presentation was delivered to Alumni from Murdoch University 7 October 2009.

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Your Career Toolbox

  1. 1. Murdoch University Alumni ….. Your Career Toolbox Karen Thompson Area Manager, Perth
  2. 2. Before you pack your toolbox .... Remember the three “R”s of Career Success:  Resume  Rolodex  Reputation
  3. 3. What do you need in your toolbox?  Career Plan  Resume  Portfolio  References / Testimonials  Mentor(s)  Personal brand – Brand “You!”  Networking – Personal – Social media
  4. 4. Career Plan “One day Alice came to a fork in the road and saw a Cheshire cat in a tree. ‘Which road do I take?’ she asked. ‘Where do you want to go?’ was his response. ‘I don’t know,’ Alice answered. ‘Then,’ said the cat, ‘it doesn’t matter’. - Lewis Carol
  5. 5. Career Plan  Have a dream  Have a goal  Have a plan!  Put it into Action
  6. 6. Career Plan  Brainstorm – What are your key Drivers? – Where do you want to be in 5 or 10 years?
  7. 7. Resume +  Concise and relevant  Career overview / Career objective – Hook the reader! – What can you offer the employer? (Not what you want)  Professional Portfolio – Traditional – Online  References / Testimonials  Mentor(s)
  8. 8. Personal Brand BRAND YOU! Image Courtesy: www.madisonavenuejournal.com
  9. 9. Personal Brand What is a brand? “The intangible sum of a product’s attributes: its name, packaging, and price, its history, its reputation and the way it’s advertised.” - David Ogilvy
  10. 10. Personal Brand Brands are differentiators Example: All cars but they conjure up different images
  11. 11. Personal Brand Brand You! Attributes  Name: How do you want to be known?  Packaging: Appearance / Hair / Clothing  History: What’s your story?  Reputation: Integrity, honesty – Build a great reputation and never, ever damage it!
  12. 12. Networking Definition: The act of meeting new people in a business or social context. http://en.wiktionary.org/wiki/networking
  13. 13. Networking  Formal - Conferences, Seminars, Events, Industry Associations  Informal - People you know and who they know  Online - Social Media
  14. 14. Networking Golden rule of networking: Pay it forward The more you give, the more you get Create an item bank. Things you appreciate that you can recommend and share with others. Eg: books, articles, podcasts, websites, blogs, etc
  15. 15. Networking Personal Networking Tips:  Firstly – just do it!  Join industry associations  Look for opportunities to learn and meet people  Have a business card  Have an elevator pitch  Smile   Ask questions  Listen more than you speak  Follow up
  16. 16. Networking Doing it well online…..
  17. 17. Networking  Blogging, microblogging, social media  LinkedIn  create profile  start connecting  research people, organisations, jobs  Twitter – create profile, start tweeting and follow:  thought leaders & industry specialists  people that interest you  relevant media Tweeters
  18. 18. Networking Things to think about online:  You can ‘shake hands’ via your computer  Research – potential employers can research you too!  Personal websites – your name as a domain name  And ....
  19. 19. Networking
  20. 20. Networking http://www.pigsdontfly.com/ Writes his own blog  Has LinkedIn Profile  Active on Twitter  Networks on and offline  Writes for Marketing Magazine online - “Graduate Like a Rock Star”  Internship at leading agency Doing it well online….. Zac Martin
  21. 21. Networking Taking the online offline: Reconnected with a former university contact through LinkedIn who’s now Dean of Careers at a university in New York. Introduced him to a New York based Aquent colleague and who is now sitting on an Alumni Board. John Hyde Jerry Maggio NYIT Aquent
  22. 22. Networking Developed relationships with local connections that has resulted in numerous meetings and recommendations for business. Aquent Blog – Who ever said fairytales don't come true? A true social media success story (29th May 2009) http://blogs.aquent.com/aquentblog/author/karen- thompson/ Image courtesy of: benrybobenry Taking the online offline:
  23. 23. Networking Remember: Successful networking isn’t just about making contacts…. …. it’s about building relationships
  24. 24. Networking The Power of Networks Nick Me TONY Carolyn Patria
  25. 25. The Final Word  Be the best that you can be  If the door of opportunity knocks, peek inside  Anything is possible  The sky is the limit!
  26. 26. Contact me … • Web – www.aquent.com/go/karenthompson • Email – kthompson@aquent.com • LinkedIn - http://www.linkedin.com/in/karenthompsonaquent • Slideshare - http://www.slideshare.net/kaz747 • Twitter – Username = @kaz747 • Tel – + 61 8 9381 7655

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