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Your Career Toolbox

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"Your Career Toolbox" looks at both the tangible and intangible tools you need for career success, regardless of where you are on your personal career journey. It discusses career planning, personal …

"Your Career Toolbox" looks at both the tangible and intangible tools you need for career success, regardless of where you are on your personal career journey. It discusses career planning, personal branding, networking and social media. It also looks briefly at resumes, portfolios, mentoring and references/testimonials. This presentation was delivered to Alumni from Murdoch University 7 October 2009.

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  • 1. Murdoch University Alumni ….. Your Career Toolbox Karen Thompson Area Manager, Perth
  • 2. Before you pack your toolbox .... Remember the three “R”s of Career Success:  Resume  Rolodex  Reputation
  • 3. What do you need in your toolbox?  Career Plan  Resume  Portfolio  References / Testimonials  Mentor(s)  Personal brand – Brand “You!”  Networking – Personal – Social media
  • 4. Career Plan “One day Alice came to a fork in the road and saw a Cheshire cat in a tree. ‘Which road do I take?’ she asked. ‘Where do you want to go?’ was his response. ‘I don’t know,’ Alice answered. ‘Then,’ said the cat, ‘it doesn’t matter’. - Lewis Carol
  • 5. Career Plan  Have a dream  Have a goal  Have a plan!  Put it into Action
  • 6. Career Plan  Brainstorm – What are your key Drivers? – Where do you want to be in 5 or 10 years?
  • 7. Resume +  Concise and relevant  Career overview / Career objective – Hook the reader! – What can you offer the employer? (Not what you want)  Professional Portfolio – Traditional – Online  References / Testimonials  Mentor(s)
  • 8. Personal Brand BRAND YOU! Image Courtesy: www.madisonavenuejournal.com
  • 9. Personal Brand What is a brand? “The intangible sum of a product’s attributes: its name, packaging, and price, its history, its reputation and the way it’s advertised.” - David Ogilvy
  • 10. Personal Brand Brands are differentiators Example: All cars but they conjure up different images
  • 11. Personal Brand Brand You! Attributes  Name: How do you want to be known?  Packaging: Appearance / Hair / Clothing  History: What’s your story?  Reputation: Integrity, honesty – Build a great reputation and never, ever damage it!
  • 12. Networking Definition: The act of meeting new people in a business or social context. http://en.wiktionary.org/wiki/networking
  • 13. Networking  Formal - Conferences, Seminars, Events, Industry Associations  Informal - People you know and who they know  Online - Social Media
  • 14. Networking Golden rule of networking: Pay it forward The more you give, the more you get Create an item bank. Things you appreciate that you can recommend and share with others. Eg: books, articles, podcasts, websites, blogs, etc
  • 15. Networking Personal Networking Tips:  Firstly – just do it!  Join industry associations  Look for opportunities to learn and meet people  Have a business card  Have an elevator pitch  Smile   Ask questions  Listen more than you speak  Follow up
  • 16. Networking Doing it well online…..
  • 17. Networking  Blogging, microblogging, social media  LinkedIn  create profile  start connecting  research people, organisations, jobs  Twitter – create profile, start tweeting and follow:  thought leaders & industry specialists  people that interest you  relevant media Tweeters
  • 18. Networking Things to think about online:  You can ‘shake hands’ via your computer  Research – potential employers can research you too!  Personal websites – your name as a domain name  And ....
  • 19. Networking
  • 20. Networking http://www.pigsdontfly.com/ Writes his own blog  Has LinkedIn Profile  Active on Twitter  Networks on and offline  Writes for Marketing Magazine online - “Graduate Like a Rock Star”  Internship at leading agency Doing it well online….. Zac Martin
  • 21. Networking Taking the online offline: Reconnected with a former university contact through LinkedIn who’s now Dean of Careers at a university in New York. Introduced him to a New York based Aquent colleague and who is now sitting on an Alumni Board. John Hyde Jerry Maggio NYIT Aquent
  • 22. Networking Developed relationships with local connections that has resulted in numerous meetings and recommendations for business. Aquent Blog – Who ever said fairytales don't come true? A true social media success story (29th May 2009) http://blogs.aquent.com/aquentblog/author/karen- thompson/ Image courtesy of: benrybobenry Taking the online offline:
  • 23. Networking Remember: Successful networking isn’t just about making contacts…. …. it’s about building relationships
  • 24. Networking The Power of Networks Nick Me TONY Carolyn Patria
  • 25. The Final Word  Be the best that you can be  If the door of opportunity knocks, peek inside  Anything is possible  The sky is the limit!
  • 26. Contact me … • Web – www.aquent.com/go/karenthompson • Email – kthompson@aquent.com • LinkedIn - http://www.linkedin.com/in/karenthompsonaquent • Slideshare - http://www.slideshare.net/kaz747 • Twitter – Username = @kaz747 • Tel – + 61 8 9381 7655

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