Your Career Toolbox

Murdoch University Alumni … ..

Your Career Toolbox

Karen Thompson Area Manager, Perth

Before you pack your toolbox ....

Remember the three “R”s of Career Success:

Resume

Rolodex

Reputation

What do you need in your toolbox?

Career Plan

Resume

Portfolio

References / Testimonials

Mentor(s)

Personal brand

Brand “You!”

Networking

Personal

Social media

Career Plan

“ One day Alice came to a fork in the road and saw a Cheshire cat in a tree.

‘ Which road do I take?’ she asked.

‘ Where do you want to go?’ was

his response.

‘ I don’t know,’ Alice answered.

‘ Then,’ said the cat, ‘it doesn’t matter’.

- Lewis Carol

Career Plan

Have a dream

Have a goal

Have a plan!

Put it into Action

Career Plan

Brainstorm

What are your key Drivers?

Where do you want to be in 5 or 10 years?

Resume +

Concise and relevant

Career overview / Career objective

Hook the reader!

What can you offer the employer?

(Not what you want)

Professional Portfolio

Traditional

Online

References / Testimonials

Mentor(s)

Personal Brand

BRAND

YOU!

Image Courtesy: www.madisonavenuejournal.com

Personal Brand

What is a brand?

“ The intangible sum of a product’s attributes: its name, packaging, and price, its history, its reputation and the way it’s advertised.”

- David Ogilvy

Personal Brand

Brands are differentiators

Example:

All cars but they conjure up different images

Personal Brand

Brand You! Attributes

Name: How do you want to be known?

Packaging: Appearance / Hair / Clothing

History: What ’ s your story?

Reputation: Integrity, honesty – Build a great reputation

and never, ever damage it!

Networking

Definition :

The act of meeting new people in a business

or social context.

http://en.wiktionary.org/wiki/networking

Networking

Formal - Conferences, Seminars, Events,

Industry Associations

Informal - People you know and who they know

Online - Social Media

Networking

Golden rule of networking:

Pay it forward

The more you give, the more you get

Create an item bank. Things you appreciate that you can

recommend and share with others.

Eg: books, articles, podcasts, websites, blogs, etc

Networking

Personal Networking Tips:

Firstly – just do it!

Join industry associations

Look for opportunities to learn and meet people

Have a business card

Have an elevator pitch

Smile 

Ask questions

Listen more than you speak

Follow up

Networking Doing it well online…..

Networking

Blogging, microblogging, social media

LinkedIn

create profile

start connecting

research people, organisations, jobs

Twitter – create profile, start tweeting and follow:

thought leaders & industry specialists

people that interest you

relevant media Tweeters

Networking

Things to think about online:

You can ‘shake hands’ via your computer

Research – potential employers can research you too !

Personal websites – your name as a domain name

And ....

Networking

http://www.pigsdontfly.com/

Writes his own blog

Has LinkedIn Profile

Active on Twitter

Networks on and offline

Writes for Marketing Magazine online -

“ Graduate Like a Rock Star”

Internship at leading agency

Doing it well online….. Zac Martin

Networking

Taking the online offline:

Reconnected with a former university contact through LinkedIn who’s now Dean of Careers at a university in New York. Introduced him to a New York based Aquent colleague and who is now sitting on an Alumni Board. John Hyde Jerry Maggio NYIT Aquent

Networking Developed relationships with local connections that has resulted in numerous meetings and recommendations for business. Aquent Blog – Who ever said fairytales don't come true? A true social media success story (29th May 2009) http://blogs.aquent.com/aquentblog/author/karen-thompson/ Image courtesy of: benrybobenry Taking the online offline:

Networking