Karen “P” Thompson Senior Agent, Marketing Brand YOU!

What is a brand? “ The intangible sum of a product’s attributes: its name, packaging, and price, its history, its reputation and the way it’s advertised.” - David Ogilvy

“ The intangible sum of a product’s attributes: its name, packaging, and price, its history, its reputation and the way it’s advertised.”

- David Ogilvy

Your Story… = BRAND YOU! Image Courtesy: www.madisonavenuejournal.com

=

BRAND

YOU!

Brand YOU!’s Journey - Getting Started “ One day Alice came to a fork in the road and saw a Cheshire cat in a tree. ‘ Which road do I take?’ she asked. ‘ Where do you want to go?’ was his response. ‘ I don’t know,’ Alice answered. ‘ Then,’ said the cat, ‘it doesn’t matter’. - Lewis Carol

“ One day Alice came to a fork in the road and saw a Cheshire cat in a tree.

‘ Which road do I take?’ she asked.

‘ Where do you want to go?’ was his response.

‘ I don’t know,’ Alice answered.

‘ Then,’ said the cat, ‘it doesn’t matter’.

- Lewis Carol

Brand YOU!’s Journey - Getting Started Have a dream Have a goal Have a plan!

Have a dream

Have a goal

Have a plan!

Brand YOU!’s Journey - Getting Started Brainstorm What are your key Drivers? Where do you want to be in 5 or 10 years? What are your Brand YOU! Attributes?

Brainstorm

What are your key Drivers?

Where do you want to be in 5 or 10 years?

What are your Brand YOU! Attributes?

Brand YOU’s Journey – Along the way Remember the three “R”s of Career Success: Resume Rolodex Reputation

Remember the three “R”s of Career Success:

Resume

Rolodex

Reputation

Brand YOU’s Journey - Tune your radar! Thought leaders Key players – locally, nationally, globally Industry landscape

Thought leaders

Key players – locally,

nationally, globally

Industry landscape

Taking Brand YOU! to the market Outstanding Resume Concise and relevant Career overview / Career objective Hook the reader! Professional Portfolio Elevator Pitch Mentor

Outstanding Resume

Concise and relevant

Career overview / Career objective

Hook the reader!

Professional Portfolio

Elevator Pitch

Mentor

Taking Brand YOU! to the market Work Experience Passion before profit! Volunteer Industry Associations Information Interviews Business Card Get creative Think Big!

Work Experience

Passion before profit!

Volunteer

Industry Associations

Information Interviews

Business Card

Get creative

Think Big!

Taking Brand YOU! to the market The 4 P’s of Successful Interviews Prepared Punctual Presentable Passionate! Image Courtesy: http://web.utm.my/

The 4 P’s of Successful Interviews

Prepared

Punctual

Presentable

Passionate!

Taking Brand YOU! to the market Situation Task Action Result Competency / Behavioural Based Interviews

Situation

Task

Action

Result

Brand YOU! Doing it well online…..

Brand YOU! Doing it well online….. Blogging, microblogging, social media LinkedIn create profile start connecting research people, organisations, jobs Twitter – Start tweeting and follow: thought leaders people that interest you relevant media Tweeters

Blogging, microblogging, social media

LinkedIn

create profile

start connecting

research people, organisations, jobs

Twitter – Start tweeting and follow:

thought leaders

people that interest you

relevant media Tweeters

Brand YOU! Doing it well online….. Zac Martin http:// www.pigsdontfly.com / Writes his own blog Has LinkedIn Profile Active on Twitter Networks on and offline Writes for Marketing Magazine online - “ Graduate Like a Rock Star” Internship at leading agency

http:// www.pigsdontfly.com /

Writes his own blog

Has LinkedIn Profile

Active on Twitter

Networks on and offline

Writes for Marketing Magazine

online -

“ Graduate Like a Rock Star”

Internship at leading agency

Finally…. Specialise Education – short courses / postgraduate Jump on a plane – International experience Be the best that you can be!

Specialise

Education – short courses / postgraduate

Jump on a plane – International experience

Contact me … Web – www.aquent.com/go/karenthompson Email – [email_address] LinkedIn - http:// www.linkedin.com/in/karenthompsonaquent Slideshare - http://www.slideshare.net/kaz747 Twitter – Username = kaz747 Tel – + 61 8 9381 7655

Web – www.aquent.com/go/karenthompson

Email – [email_address]

LinkedIn - http:// www.linkedin.com/in/karenthompsonaquent

Slideshare - http://www.slideshare.net/kaz747

Twitter – Username = kaz747

Tel – + 61 8 9381 7655