Brand You! Presentation


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How do you market the most important thing in the world - YOU! The world of work is changing and now, more than ever, you need to stand out from the crowd. This presentation looks at building your personal brand and taking it to market. Take control of your career now!

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Brand You! Presentation

  1. 1. Karen “P” Thompson Senior Agent, Marketing Brand YOU!
  2. 2. What is a brand? <ul><li>“ The intangible sum of a product’s attributes: its name, packaging, and price, its history, its reputation and the way it’s advertised.” </li></ul><ul><li> - David Ogilvy </li></ul>
  3. 3. Your Story… <ul><li>= </li></ul><ul><li>BRAND </li></ul><ul><li>YOU! </li></ul>Image Courtesy:
  4. 4. Brand YOU!’s Journey - Getting Started <ul><li>“ One day Alice came to a fork in the road and saw a Cheshire cat in a tree. </li></ul><ul><li>‘ Which road do I take?’ she asked. </li></ul><ul><li>‘ Where do you want to go?’ was his response. </li></ul><ul><li>‘ I don’t know,’ Alice answered. </li></ul><ul><li>‘ Then,’ said the cat, ‘it doesn’t matter’. </li></ul><ul><li>- Lewis Carol </li></ul>
  5. 5. Brand YOU!’s Journey - Getting Started <ul><li>Have a dream </li></ul><ul><li>Have a goal </li></ul><ul><li>Have a plan! </li></ul>
  6. 6. Brand YOU!’s Journey - Getting Started <ul><li>Brainstorm </li></ul><ul><ul><li>What are your key Drivers? </li></ul></ul><ul><ul><li>Where do you want to be in 5 or 10 years? </li></ul></ul><ul><ul><li>What are your Brand YOU! Attributes? </li></ul></ul>
  7. 7. Brand YOU’s Journey – Along the way <ul><li>Remember the three “R”s of Career Success: </li></ul><ul><li>Resume </li></ul><ul><li>Rolodex </li></ul><ul><li>Reputation </li></ul>
  8. 8. Brand YOU’s Journey - Tune your radar! <ul><li>Thought leaders </li></ul><ul><li>Key players – locally, </li></ul><ul><li>nationally, globally </li></ul><ul><li>Industry landscape </li></ul>
  9. 9. Taking Brand YOU! to the market <ul><li>Outstanding Resume </li></ul><ul><ul><li>Concise and relevant </li></ul></ul><ul><ul><li>Career overview / Career objective </li></ul></ul><ul><ul><li>Hook the reader! </li></ul></ul><ul><li>Professional Portfolio </li></ul><ul><li>Elevator Pitch </li></ul><ul><li>Mentor </li></ul>
  10. 10. Taking Brand YOU! to the market <ul><li>Work Experience </li></ul><ul><ul><li>Passion before profit! </li></ul></ul><ul><li>Volunteer </li></ul><ul><li>Industry Associations </li></ul><ul><li>Information Interviews </li></ul><ul><li>Business Card </li></ul><ul><li>Get creative </li></ul><ul><li>Think Big! </li></ul>
  11. 11. Taking Brand YOU! to the market <ul><li>The 4 P’s of Successful Interviews </li></ul><ul><li>Prepared </li></ul><ul><li>Punctual </li></ul><ul><li>Presentable </li></ul><ul><li>Passionate! </li></ul>Image Courtesy:
  12. 12. Taking Brand YOU! to the market <ul><ul><ul><li>Situation </li></ul></ul></ul><ul><ul><ul><li>Task </li></ul></ul></ul><ul><ul><ul><li>Action </li></ul></ul></ul><ul><ul><ul><li>Result </li></ul></ul></ul>Competency / Behavioural Based Interviews
  13. 13. Brand YOU! Doing it well online…..
  14. 14. Brand YOU! Doing it well online….. <ul><li>Blogging, microblogging, social media </li></ul><ul><li>LinkedIn </li></ul><ul><ul><li>create profile </li></ul></ul><ul><ul><li>start connecting </li></ul></ul><ul><ul><li>research people, organisations, jobs </li></ul></ul><ul><li>Twitter – Start tweeting and follow: </li></ul><ul><ul><li>thought leaders </li></ul></ul><ul><ul><li>people that interest you </li></ul></ul><ul><ul><li>relevant media Tweeters </li></ul></ul>
  15. 15. Brand YOU! Doing it well online….. Zac Martin <ul><li>http:// / </li></ul><ul><li>Writes his own blog </li></ul><ul><li>Has LinkedIn Profile </li></ul><ul><li>Active on Twitter </li></ul><ul><li>Networks on and offline </li></ul><ul><li>Writes for Marketing Magazine </li></ul><ul><li>online - </li></ul><ul><li>“ Graduate Like a Rock Star” </li></ul><ul><li>Internship at leading agency </li></ul>
  16. 16. Finally…. <ul><li>Specialise </li></ul><ul><li>Education – short courses / postgraduate </li></ul><ul><li>Jump on a plane – International experience </li></ul>Be the best that you can be!
  17. 17. Contact me … <ul><li>Web – </li></ul><ul><li>Email – [email_address] </li></ul><ul><li>LinkedIn - http:// </li></ul><ul><li>Slideshare - </li></ul><ul><li>Twitter – Username = kaz747 </li></ul><ul><li>Tel – + 61 8 9381 7655 </li></ul>
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