“ Arrangement of elements according to importance and emphasis. Typically, this involves emphasizing certain elements in order to influence the user to look at and interact with a certain item first, another item second, yet another item third, and so on.”
- Sources: Lisa Graham, The Principles of Interactive Design, 1999
How to achieve?
Use size , visual weight , color and to generate contrast and direct the user’s attention.
Establish a single large central area for users to complete main tasks