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website trafficSEM, SEO, PPC & other buzzwords
you’ll learn ‣ how to really get traffic to your     site ‣   how to turn traffic into leads ‣   what all those buzzwords ...
a little about you
your SEM skills   what’s SEM?   tried some things   have the numbers to prove it
how do you gettraffic  ‣   SEO  ‣   SEM  ‣   PPC  ‣   traditional      marketing  ‣   smoke signals  ‣   none of the above
tagcloud by wordle.net
what is success?
conversions =successbut...         websites don’t generate traffic         search engines don’t convert         together =...
let’s start withtraffic
SEMSearch Engine Marketing        umbrella term        everything marketing on the web
the growth ofsearch                source: widasearch.com
SEOSearch EngineOptimization        “free” but needs:              solid foundation              planning              lot...
on the page SEO  content  html  architecture
tagcloud by wordle.net
on the page SEO
off the page SEO  links  social  trust  personal
tagcloud by wordle.net
evolution ofu SEO                      se                        re                          xp                           ...
PPCPay Per Click        instantly successful        highly customizable and flexible        delivers data to drive results
PPC run down            campaignsrelevancy            ad groupsROI            keywords and keyrank            phrases     ...
PPC best practices  don’t skimp when it comes to setup  don’t rely on automation  avoid display network faux pas
PPC example  2 years  20 ad groups  over 5,000 keywords  96 ads
with me so far?
converting leadsthe basics
landing pages  first things first  necessary for lead capture  simple to create
great landingpages   discourage wandering eyes   have great calls to action   capture the right information   are linked t...
success comesfrom...  constant analysis  constant refinement  not losing sight of your goals
don’t guess - testwhichtestwon.com
the winner is...no icons = 11% more conversions                        source: whichtestwon.com
source: whichtestwon.com
40% more add to cart clicks                source: whichtestwon.com
source: whichtestwon.com
plain text200% click-throughs300% revenue                      source: whichtestwon.com
remember  test often  test early  measure results  measure the real cost
pro tipsbeyond the basics
SEOpro tips      google author rank      focus on local      historic keyword research
PPCpro tips      youtube      competitor review tips      negative keywords
ask me anything  kayleen@gravityswitch.com  @krossio
How to Get Traffic to Your Website
How to Get Traffic to Your Website
How to Get Traffic to Your Website
How to Get Traffic to Your Website
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How to Get Traffic to Your Website

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SEM, SEO, PPC and other buzzwords demystified. Presentation from DrupalCampMA. Additional resources to check out are: SEO: The Free Beginner's Guide from SEOMOZ, seobook.com/blog and distilled.net/blog.

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  • power and specifics of online marketing
  • What are you doing to get traffic to your site?
  • you may have heard all these buzzwords, but the most important, and what i’ll be focusing on today are SEO SEM and PPC
  • what is success when we’re talking about online marketing and your website?
  • why is marketing for search so important?
  • CONTENT HTML ARCHITECTURE
  • LINKS SOCIAL TRUST AND PERSONAL
  • analytics setup - goals, tracking
  • an example of the most qualified leads, at the lowest cost per conversion comes down to flexibility and data it provides
  • then, let’s jump into how to capture the traffic you’ve generated!
  • do thorough testing
  • 11% increase in conversions
  • 11% increase in conversions
  • 11% increase in conversions
  • http://whichtestwon.com/
  • http://whichtestwon.com/
  • email, rich text vs plain text?
  • Transcript of "How to Get Traffic to Your Website "

    1. 1. website trafficSEM, SEO, PPC & other buzzwords
    2. 2. you’ll learn ‣ how to really get traffic to your site ‣ how to turn traffic into leads ‣ what all those buzzwords mean
    3. 3. a little about you
    4. 4. your SEM skills what’s SEM? tried some things have the numbers to prove it
    5. 5. how do you gettraffic ‣ SEO ‣ SEM ‣ PPC ‣ traditional marketing ‣ smoke signals ‣ none of the above
    6. 6. tagcloud by wordle.net
    7. 7. what is success?
    8. 8. conversions =successbut... websites don’t generate traffic search engines don’t convert together = success
    9. 9. let’s start withtraffic
    10. 10. SEMSearch Engine Marketing umbrella term everything marketing on the web
    11. 11. the growth ofsearch source: widasearch.com
    12. 12. SEOSearch EngineOptimization “free” but needs: solid foundation planning lots of work
    13. 13. on the page SEO content html architecture
    14. 14. tagcloud by wordle.net
    15. 15. on the page SEO
    16. 16. off the page SEO links social trust personal
    17. 17. tagcloud by wordle.net
    18. 18. evolution ofu SEO se re xp er ien ce optimize for people, not robots @#%^&
    19. 19. PPCPay Per Click instantly successful highly customizable and flexible delivers data to drive results
    20. 20. PPC run down campaignsrelevancy ad groupsROI keywords and keyrank phrases ads budget bids
    21. 21. PPC best practices don’t skimp when it comes to setup don’t rely on automation avoid display network faux pas
    22. 22. PPC example 2 years 20 ad groups over 5,000 keywords 96 ads
    23. 23. with me so far?
    24. 24. converting leadsthe basics
    25. 25. landing pages first things first necessary for lead capture simple to create
    26. 26. great landingpages discourage wandering eyes have great calls to action capture the right information are linked to goals
    27. 27. success comesfrom... constant analysis constant refinement not losing sight of your goals
    28. 28. don’t guess - testwhichtestwon.com
    29. 29. the winner is...no icons = 11% more conversions source: whichtestwon.com
    30. 30. source: whichtestwon.com
    31. 31. 40% more add to cart clicks source: whichtestwon.com
    32. 32. source: whichtestwon.com
    33. 33. plain text200% click-throughs300% revenue source: whichtestwon.com
    34. 34. remember test often test early measure results measure the real cost
    35. 35. pro tipsbeyond the basics
    36. 36. SEOpro tips google author rank focus on local historic keyword research
    37. 37. PPCpro tips youtube competitor review tips negative keywords
    38. 38. ask me anything kayleen@gravityswitch.com @krossio
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