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Cck Presentation
 

Cck Presentation

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Powerpoint presentation on New Media

Powerpoint presentation on New Media

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    Cck Presentation Cck Presentation Presentation Transcript

    • POH Kay Leong
      • 1976 to 1982 - PSLE
      • 1982 to 1986 - GCE ‘O’ Level
      • 1986 to 1989 - University of San Francisco
      • 1989 to 1992 - NS Police - DSP (NS)
      • 1992 to now - PTCL - CIO (www.ptclogistics.com.sg)
      • CCC and Rotary Induction (April 2009)
        • CCC - SAC CCK Secondary School
        • Rotary Marina City - Community Service Director
    • New Media Vision
      • To E-connect the Grassroots and residents of Choa Chu Kang Constituency.
    • Goals and Objectives
        • To provide a platform for CCK residents, grassroots organizations, community leaders and various government bodies to come together - to know one another through postings of details regarding Committee Members, calendar of events, etc.
        • To promote awareness of CCK history, major attractions and other interesting facets of our constituency.
        • To report on and publicize activities organised by various CCK Grassroots Organizations.
        • To motivate and encourage residents to take a more active interest in the constituency and in the many activities being organized and thus promoting social cohesion and racial harmony.
    • Benefits of New Media Initiatives
      • FREE; 24 hours a day; 7 days a week; 365 days a year
      • Borderless, Instantaneous, Many-to-Many
      • Updated details of news/events/photos
      • Background Information for new Grassroots and residents
      • Central storage of community information
      • Many FREE social networking online tools to assist achieving the Vision and objectives!!!
      • Anyone can contribute their photographs/videos/ideas
    • Possible Contents
      • History - Geography/Landmarks/Public Amenities/Schools
      • Management Committees
      • Google Maps
      • Notices/Surveys/Forums/Feedbacks
      • Photos/Videos
      • Events
      • Useful links - Welfare/Interest Groups
      • LTA/NEA/NPC news
      • Residents/Volunteers Opt-In
      • Constituency Organization Chart
      • Donations/Welfare/Yellow Ribbon/Jobs news
    • Expectations
      • It is a process NOT a one-time effort
      • It is an added communication/networking tool NOT a replacement
      • It takes time to market NOT a instant “hit”
    • Challenges
      • Webmaster not Full-Time
      • No regular and frequent updates
      • Not enough publicity
      • Not good and attractive designs
      • No IT infrastructure and support
      • Many grassroots and residents may not be IT savvy
      • Dead links
    • Support
      • From the top (MP, CCC, CCMC)
      • From the Constituency Office
      • At grassroots levels (PA, GROs, etc)
      • At community (Schools, NEA, NPC, etc)
      • At residents levels (Seniors, Students, etc)
    • Strategies and Branding
      • Banners
      • Notice Boards
      • Newsletters
      • Discount coupons for Emails/HPs
      • Lucky Draws/Competitions
      • Emails/SMS/Words of Mouth
      • Entice the target audience to join the group by using videos
      • Free Training/Workshops (S-Connect funds)
    • Free Online Tools
      • Websites
      • Blogger/Blogspot
      • Facebooks
      • Twitter (eg Obama)
      • Flickr
      • Youtube
      • Google Maps /Latitude
      • StatCounter
      • Qik (eg Rally speech)
      • Surveymonkey
      • Unhub
      • Yahoo Groups/Albums/Documents
      • Linkedin
      • Picasa
      • Podcast
      • Myspace
      • Razoo
      • Plaxo
      • Wordpress
      • Database - Emails (Opt-In), HP SMS
      • Stickiness - Auto-Responders/Twitter
    •  
    •  
    • Sample Sites
      • Websites
        • http://moulmein.org.sg
        • http://www.joochatters.com
        • http://www.danzbuddies.com
        • http://www.geocities.com/ld_goldenboots/
        • http://www.yipee.sg/searchstep.asp
      • Blogs
        • http://owencommunity.blogspot.com
      • Flickr
        • http://www.flickr.com/photos/pmosingapore
      • Facebook
        • New Media Champions
        • BISHAN – TOA PAYOH NORTH CONSTITUENCY” a.k.a “Friends of Bishan – Toa Payoh North”
        • Zhenghua . myhome
        • Friends of Yew Tee
    • Action Items
      • Setup New Media Core Team
      • Break down in Phases:
        • Phase 1 Register CCK on various online tools
        • Phase 2 Collate/Centralize Photographs/Events
        • Phase 3 Plan/Design Website/Blog/Facebook
        • Phase 4 Training/Marketing/Support
        • Phase 5 Launching
      • KPIs to measure progress
    • Questions “ The Bigger the WHY, the Easier the HOW” !!!
    • Future Plans
      • Improvements to all linked pages
      • Add more photographs
      • Add more links to websites of places of interest
      • Possibility of adding video clips
      • Train more grassroots leaders to be conversant with surfing the internet with funding from S-Connect Fund
      • Start various Facebook communities
      • Get PA’s Staff involved to update courses available
    • Choa Chu Kang New Media Initiatives
      • To E-connect the residents of Choa Chu Kang Constituency.
    • New Media Champion Team
      • Form Core Team
      • Get interested GRLs, Residents onboard
    • Clips
    • Key Performance Indicators
      • Monthly Visitors Counter
      • Monthly Opt-In Analysis