POH Kay Leong <ul><li>1976 to 1982 - PSLE </li></ul><ul><li>1982 to 1986 - GCE ‘O’ Level </li></ul><ul><li>1986 to 1989 - ...
New Media Vision <ul><li>To E-connect the Grassroots and residents of Choa Chu Kang Constituency. </li></ul>
Goals and Objectives <ul><ul><li>To provide a platform for CCK residents, grassroots organizations, community leaders and ...
Benefits of New Media Initiatives <ul><li>FREE; 24 hours a day; 7 days a week; 365 days a year </li></ul><ul><li>Borderles...
Possible Contents <ul><li>History - Geography/Landmarks/Public Amenities/Schools </li></ul><ul><li>Management Committees <...
Expectations <ul><li>It is a process NOT a one-time effort </li></ul><ul><li>It is an added communication/networking tool ...
Challenges <ul><li>Webmaster not Full-Time </li></ul><ul><li>No regular and frequent updates </li></ul><ul><li>Not enough ...
Support <ul><li>From the top (MP, CCC, CCMC) </li></ul><ul><li>From the Constituency Office </li></ul><ul><li>At grassroot...
Strategies and Branding <ul><li>Banners </li></ul><ul><li>Notice Boards </li></ul><ul><li>Newsletters </li></ul><ul><li>Di...
Free Online Tools <ul><li>Websites </li></ul><ul><li>Blogger/Blogspot </li></ul><ul><li>Facebooks </li></ul><ul><li>Twitte...
 
 
Sample Sites <ul><li>Websites </li></ul><ul><ul><li>http://moulmein.org.sg </li></ul></ul><ul><ul><li>http://www.joochatte...
Action Items <ul><li>Setup New Media Core Team </li></ul><ul><li>Break down in Phases: </li></ul><ul><ul><li>Phase 1 Regis...
Questions “ The Bigger the WHY, the Easier the HOW” !!!
Future Plans <ul><li>Improvements to all linked pages </li></ul><ul><li>Add more photographs </li></ul><ul><li>Add more li...
Choa Chu Kang New Media Initiatives <ul><li>To E-connect the residents of Choa Chu Kang Constituency. </li></ul>
New Media Champion Team <ul><li>Form Core Team </li></ul><ul><li>Get interested GRLs, Residents onboard </li></ul>
Clips
Key Performance Indicators <ul><li>Monthly Visitors Counter </li></ul><ul><li>Monthly Opt-In Analysis </li></ul>
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Cck Presentation

  1. 1. POH Kay Leong <ul><li>1976 to 1982 - PSLE </li></ul><ul><li>1982 to 1986 - GCE ‘O’ Level </li></ul><ul><li>1986 to 1989 - University of San Francisco </li></ul><ul><li>1989 to 1992 - NS Police - DSP (NS) </li></ul><ul><li>1992 to now - PTCL - CIO (www.ptclogistics.com.sg) </li></ul><ul><li>CCC and Rotary Induction (April 2009) </li></ul><ul><ul><li>CCC - SAC CCK Secondary School </li></ul></ul><ul><ul><li>Rotary Marina City - Community Service Director </li></ul></ul>
  2. 2. New Media Vision <ul><li>To E-connect the Grassroots and residents of Choa Chu Kang Constituency. </li></ul>
  3. 3. Goals and Objectives <ul><ul><li>To provide a platform for CCK residents, grassroots organizations, community leaders and various government bodies to come together - to know one another through postings of details regarding Committee Members, calendar of events, etc. </li></ul></ul><ul><ul><li>To promote awareness of CCK history, major attractions and other interesting facets of our constituency. </li></ul></ul><ul><ul><li>To report on and publicize activities organised by various CCK Grassroots Organizations. </li></ul></ul><ul><ul><li>To motivate and encourage residents to take a more active interest in the constituency and in the many activities being organized and thus promoting social cohesion and racial harmony. </li></ul></ul>
  4. 4. Benefits of New Media Initiatives <ul><li>FREE; 24 hours a day; 7 days a week; 365 days a year </li></ul><ul><li>Borderless, Instantaneous, Many-to-Many </li></ul><ul><li>Updated details of news/events/photos </li></ul><ul><li>Background Information for new Grassroots and residents </li></ul><ul><li>Central storage of community information </li></ul><ul><li>Many FREE social networking online tools to assist achieving the Vision and objectives!!! </li></ul><ul><li>Anyone can contribute their photographs/videos/ideas </li></ul>
  5. 5. Possible Contents <ul><li>History - Geography/Landmarks/Public Amenities/Schools </li></ul><ul><li>Management Committees </li></ul><ul><li>Google Maps </li></ul><ul><li>Notices/Surveys/Forums/Feedbacks </li></ul><ul><li>Photos/Videos </li></ul><ul><li>Events </li></ul><ul><li>Useful links - Welfare/Interest Groups </li></ul><ul><li>LTA/NEA/NPC news </li></ul><ul><li>Residents/Volunteers Opt-In </li></ul><ul><li>Constituency Organization Chart </li></ul><ul><li>Donations/Welfare/Yellow Ribbon/Jobs news </li></ul>
  6. 6. Expectations <ul><li>It is a process NOT a one-time effort </li></ul><ul><li>It is an added communication/networking tool NOT a replacement </li></ul><ul><li>It takes time to market NOT a instant “hit” </li></ul>
  7. 7. Challenges <ul><li>Webmaster not Full-Time </li></ul><ul><li>No regular and frequent updates </li></ul><ul><li>Not enough publicity </li></ul><ul><li>Not good and attractive designs </li></ul><ul><li>No IT infrastructure and support </li></ul><ul><li>Many grassroots and residents may not be IT savvy </li></ul><ul><li>Dead links </li></ul>
  8. 8. Support <ul><li>From the top (MP, CCC, CCMC) </li></ul><ul><li>From the Constituency Office </li></ul><ul><li>At grassroots levels (PA, GROs, etc) </li></ul><ul><li>At community (Schools, NEA, NPC, etc) </li></ul><ul><li>At residents levels (Seniors, Students, etc) </li></ul>
  9. 9. Strategies and Branding <ul><li>Banners </li></ul><ul><li>Notice Boards </li></ul><ul><li>Newsletters </li></ul><ul><li>Discount coupons for Emails/HPs </li></ul><ul><li>Lucky Draws/Competitions </li></ul><ul><li>Emails/SMS/Words of Mouth </li></ul><ul><li>Entice the target audience to join the group by using videos </li></ul><ul><li>Free Training/Workshops (S-Connect funds) </li></ul>
  10. 10. Free Online Tools <ul><li>Websites </li></ul><ul><li>Blogger/Blogspot </li></ul><ul><li>Facebooks </li></ul><ul><li>Twitter (eg Obama) </li></ul><ul><li>Flickr </li></ul><ul><li>Youtube </li></ul><ul><li>Google Maps /Latitude </li></ul><ul><li>StatCounter </li></ul><ul><li>Qik (eg Rally speech) </li></ul><ul><li>Surveymonkey </li></ul><ul><li>Unhub </li></ul><ul><li>Yahoo Groups/Albums/Documents </li></ul><ul><li>Linkedin </li></ul><ul><li>Picasa </li></ul><ul><li>Podcast </li></ul><ul><li>Myspace </li></ul><ul><li>Razoo </li></ul><ul><li>Plaxo </li></ul><ul><li>Wordpress </li></ul><ul><li>Database - Emails (Opt-In), HP SMS </li></ul><ul><li>Stickiness - Auto-Responders/Twitter </li></ul>
  11. 13. Sample Sites <ul><li>Websites </li></ul><ul><ul><li>http://moulmein.org.sg </li></ul></ul><ul><ul><li>http://www.joochatters.com </li></ul></ul><ul><ul><li>http://www.danzbuddies.com </li></ul></ul><ul><ul><li>http://www.geocities.com/ld_goldenboots/ </li></ul></ul><ul><ul><li>http://www.yipee.sg/searchstep.asp </li></ul></ul><ul><li>Blogs </li></ul><ul><ul><li>http://owencommunity.blogspot.com </li></ul></ul><ul><li>Flickr </li></ul><ul><ul><li>http://www.flickr.com/photos/pmosingapore </li></ul></ul><ul><li>Facebook </li></ul><ul><ul><li>New Media Champions </li></ul></ul><ul><ul><li>BISHAN – TOA PAYOH NORTH CONSTITUENCY” a.k.a “Friends of Bishan – Toa Payoh North” </li></ul></ul><ul><ul><li>Zhenghua . myhome </li></ul></ul><ul><ul><li>Friends of Yew Tee </li></ul></ul>
  12. 14. Action Items <ul><li>Setup New Media Core Team </li></ul><ul><li>Break down in Phases: </li></ul><ul><ul><li>Phase 1 Register CCK on various online tools </li></ul></ul><ul><ul><li>Phase 2 Collate/Centralize Photographs/Events </li></ul></ul><ul><ul><li>Phase 3 Plan/Design Website/Blog/Facebook </li></ul></ul><ul><ul><li>Phase 4 Training/Marketing/Support </li></ul></ul><ul><ul><li>Phase 5 Launching </li></ul></ul><ul><li>KPIs to measure progress </li></ul>
  13. 15. Questions “ The Bigger the WHY, the Easier the HOW” !!!
  14. 16. Future Plans <ul><li>Improvements to all linked pages </li></ul><ul><li>Add more photographs </li></ul><ul><li>Add more links to websites of places of interest </li></ul><ul><li>Possibility of adding video clips </li></ul><ul><li>Train more grassroots leaders to be conversant with surfing the internet with funding from S-Connect Fund </li></ul><ul><li>Start various Facebook communities </li></ul><ul><li>Get PA’s Staff involved to update courses available </li></ul>
  15. 17. Choa Chu Kang New Media Initiatives <ul><li>To E-connect the residents of Choa Chu Kang Constituency. </li></ul>
  16. 18. New Media Champion Team <ul><li>Form Core Team </li></ul><ul><li>Get interested GRLs, Residents onboard </li></ul>
  17. 19. Clips
  18. 20. Key Performance Indicators <ul><li>Monthly Visitors Counter </li></ul><ul><li>Monthly Opt-In Analysis </li></ul>
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