Digiday Brand Summit Hypebusters Presentation

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My recent presentation at Digiday Brand Summit titled, 'Hypebusters: Does Your Brand Need A Mobile-Specific Strategy'

Digiday Brand Summit Hypebusters Presentation

  1. 1. HYPE-BUSTERS Does your brand need a mobile-specific strategy? @kaylam
  2. 2. MOBILE IS NOT THE FUTURE: MOBILE IS HERE TODAY
  3. 3. THERE ARE 3.93 BILLION MOBILE PHONE USERS WORLDWIDE, REPRESENTING 56% OF THE GLOBAL POPULATIONSMARTPHONES ACCOUNT FOR 24% OF MOBILE PHONE USERS WORLDWIDE, OR 13.5% OF THE TOTAL POPULATION BY 2016 WORLDWIDE SMARTPHONE PENETRATION AMONG MOBILE PHONE USERS IS SUPPOSED TO INCREASE TO 45% SMARTPHONES ARE CHANGING THE DIGITAL LANDSCAPE: MOBILE WEB SUBSCRIPTIONS 2:1 BROADBAND SUBSCRIPTIONS IDC CLAIMS THAT BY 2015 MORE AMERICANS WILL ACCESS THE INTERNET VIA MOBILE VS PC IPAD GROWTH = 3X IPHONE GROWTH
  4. 4. MOBILE IS NOT A‘BOLT-ON’ SOLUTION
  5. 5. TRUTH #1humans wantto be entertained.
  6. 6. BRAND STORYTELLING
  7. 7. CONSUMER STORYTELLING
  8. 8. PRODUCT STORYTELLING
  9. 9. TRUTH #2context drives content(and sometimes content drives context)
  10. 10. MOBILE HAS THE ABILITY TO MARKET TO CIRCUMSTANCE
  11. 11. TRUTH #3mobile fuels otherdigital &traditional behaviors
  12. 12. MOBILE ACTS AS CONNECTIVE TISSUE BETWEEN OTHER CONSUMER TOUCH POINTS
  13. 13. SO WHAT? Where do I go from here?
  14. 14. FOCUS ON THE CONTENT Stop focusing on the container.Your customers will consume the content when and where they want to. Just be there with meaningful and optimized content.
  15. 15. HOW?
  16. 16. DESIGN FOR CONNECTED EXPERIENCESCreate content experiences that are fluid between mobile, tablet, desktop, and IRL. a a a
  17. 17. BUILD A SOLID CMS AND TRACK EVERYTHINGManage your content so that it optimizes for the right experience at any screen, anytime. Analytics becomes your best friend in learning about your customer and where and when they engage with your brand. LOAD DATA [LOW_PRIORITY | CONCURRENT] [LOCAL] INFILE file_name [REPLACE | IGNORE] INTO TABLE tbl_name [PARTITION (partition_name,...)] [CHARACTER SET charset_name] [{FIELDS | COLUMNS} [TERMINATED BY string] [[OPTIONALLY] ENCLOSED BY char] [ESCAPED BY char] ]
  18. 18. AUGMENT YOUR CONTENT STRATEGYDevelop well-designed user interfaces to connect with people in contextually relevant ways.
  19. 19. ITERATESet up your organization structures with flexibility for experimentation. a b c
  20. 20. FOCUS ON PEOPLE NOT THE TECHNOLOGY Because there will always be another shiny object, screen, device...but people should always remain at the center of your communications strategies.
  21. 21. THANKSSee you on the internets. @kaylam

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