Press Release

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This is a press release I wrote for the HEADstrong Foundation based in Philadelphia. They were a client in my senior capstone class.

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Press Release

  1. 1. FOR IMMEDIATE RELEASE HEADstrong Foundation Getting a HEAD of Cancer Contact: Cheryl Colleluori Phone: 610.461.5987 Email: HEADStrongFoundation@gmail.com Relentless Spirit of Nick Colleluori Lives On Through Annual Lacrosse Classic The HEADstrong Foundation Aims to Raise Money to Combat Blood CancerFOLSOM, Pa.- Oct. 4, 2011- The annual Nick Colleluori Lacrosse Classic is about to kick off its fifth tournament for theHEADstrong Foundation at Ridley High School in Folsom, Pa. The tournament will be held Oct. 8 and 9, kicking off at9:30 a.m., with the last game at 4:00 p.m. HEADstrong Foundation will be hosting teams from NCAA Division I, II, andIII schools. Over the past four years, the foundation has been able to raise approximately $650,000 for the blood cancerresearch and family assistance.Participating teams sell HEADstrong T-shirts on their campus, raising funds and awareness of this disease. All proceedsgo to the Blood Cancer Research & Family Assistance. Teams are assigned a “HEADstrong Honorary Captain,” someonewho is currently dealing with blood cancer. The Honorary Captains stay with teams for the day, to inspire them, and showthem their relentless spirit.Single day admission for the event is $10 for adults, $5 for children 12 years old and under, and free for children under5 years old. A two-day pass is $15 for adults and $7 for children 12 years old and under. HEADstrong partners with theLeukemia and Lymphoma Society and the “Be the Match” Bone Marrow Donor Drive Registry.Cheryl Colleluori said, “We would not exist if it weren’t for the lacrosse community, they have become our encourage-ment.”About the HEADstrong Foundation:The HEADstrong Foundation was founded in memory of the late Nick Colleluori who passed away in 2006 from Non-Hodgkins Lymphoma at the age of 21. During his 14-month battle with cancer, he devoted his time to creating the founda-tion to help those who have been diagnosed with blood cancer and put an end to this horrible disease. To learn more aboutNick and the HEADstrong Foundation, visit: www.HEADstrongfoundation.org. ###Note to Journalist: If you would like more information on this topic, or would like to schedule an interview, please contactCheryl Colleluori at HEADStrongFoundation@gmail.com or by calling 610.461.5987.

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