Web 2.0 demystified

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Web 2.0 demystified

  1. 1. Web 2.0 demystified By Kartik Kothari
  2. 2. Scope of Presentation <ul><li>What is Web 2.0 ? </li></ul><ul><li>Why ‘all the fuss’ about Web 2.0 ? </li></ul><ul><li>Who is the driving force behind Web 2.0 ? </li></ul><ul><li>Sustainable business models around Web 2.0 </li></ul>
  3. 4. eCommerce : Growth & Drivers <ul><li>Drivers </li></ul><ul><li>Internet Users: 35M+ </li></ul><ul><li>Broadband: 2.M++ </li></ul><ul><li>Mobiles: 130M++ </li></ul><ul><li>Credit Cards: 45M+ </li></ul><ul><li>Venture Capital ! </li></ul>Source: IAMAI, PhocusWright, Internal Estimates
  4. 5. What is Web 2.0 ? <ul><li>Fundamental Change in www </li></ul><ul><ul><li>Web 1.0 mostly about one-way Publishing </li></ul></ul><ul><ul><li>Web 2.0 leverages UGC </li></ul></ul><ul><ul><li>Web Generation 2.0 </li></ul></ul><ul><ul><li>More pervasive use of web </li></ul></ul><ul><ul><li>New technologies, based on user interface </li></ul></ul><ul><li>Successful web businesses realized the power of 2.0 early </li></ul><ul><ul><li>Amazon.com </li></ul></ul><ul><ul><li>Ebay.com </li></ul></ul><ul><ul><li>Classifieds </li></ul></ul>
  5. 6. Web 2.0 – Origin & Definition A phrase coined in 2004 by O’Reilly Media Group; refers to a perceived or proposed second generation of Internet-based services such as Social Networking sites, Wikis etc – that emphasize Online Collaboration & sharing among users
  6. 7. What do Users generate? <ul><li>Content Travelogues </li></ul><ul><li>Classifieds Craigslist.com </li></ul><ul><li>Relationships Social networks </li></ul><ul><li>Trust Reviews & ratings </li></ul><ul><li>Commerce Ebay </li></ul><ul><li>Relevance Wikis, Del.icio.us </li></ul><ul><li>Journalism Blogs </li></ul><ul><li>Infrastructure BitTorrent </li></ul>
  7. 8. Web 2.0 : Driver for the Internet 20 Months taken to achieve 20 Million Unique Visitors 25 36 60 60 Source Comscore, Hitwise
  8. 9. Most Popular Sites – USA <ul><li>Yahoo! </li></ul><ul><li>Google </li></ul><ul><li>Myspace </li></ul><ul><li>Microsoft Network (MSN) </li></ul><ul><li>EBay </li></ul><ul><li>YouTube </li></ul><ul><ul><li>WikiPedia </li></ul></ul><ul><ul><li>Amazon.com </li></ul></ul><ul><ul><li>Craigslist.org </li></ul></ul><ul><ul><li>Thefacebook </li></ul></ul><ul><ul><li>Windows Live </li></ul></ul><ul><ul><li>Blogger.com </li></ul></ul>
  9. 10. Most Popular Indian Sites <ul><li>Yahoo! </li></ul><ul><li>Orkut.com </li></ul><ul><li>Google India </li></ul><ul><li>Google </li></ul><ul><li>Rediff.com </li></ul><ul><li>Microsoft Network (MSN) </li></ul><ul><li>YouTube </li></ul><ul><li>Naukri.com </li></ul><ul><li>Rapidshare.com </li></ul><ul><li>Blogger.com </li></ul>
  10. 11. Who’s driving Web 2.0 Source: Asian Demographics Ltd. & TI , NCAER A teeming young population… India one of the youngest nations with 2/3 rd of the population under 35 years Median age
  11. 12. Who’s driving Web 2.0 … that will stay young
  12. 13. <ul><li>47% of Indian population < 20 yrs, and this will grow to 55% by 2015; </li></ul><ul><li>Infact 76% of population will be < 44 yrs in 2015 </li></ul><ul><li>Nearly 6 out of 10 Indians in 2015 would have been born in post-reforms India, hence ‘no baggage’ of savings v/s consumption </li></ul><ul><li>Indian Markets for most consumer categories will stay vibrant for the next decade unlike China which has an aging population </li></ul>Youth: the Future of Population
  13. 14. Media habits ~ Foundation for 2.0 <ul><li>Increasing dependence on non-traditional media like the Internet </li></ul><ul><li>Strong need to create their ‘own space’ through interaction & personalization </li></ul><ul><li>The new mantra : ‘Communicate, share and connect’ </li></ul><ul><li>Blogs and social communities - strong influencers </li></ul>
  14. 15. Evolving & Unique Media habits TV Radio Newspaper Internet 30 minutes per day 84 minutes per day 61 minutes per day 124 minutes per day Source Business World Youth Report 2006, IAMAI 2006
  15. 17. Sign Out Kartik Kothari | [email_address] | kartikkothari.blogspot.com

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