CCA Design MBA Talk - Jascha Kaykas-Wolff - @kaykas - @mindjet

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Guest lecture at the CCA Design MBA program. visual thinking and agile process = innovation. How can we bring in social engagement to fuel enterprise innovation? It's about harnessing emotion productively.

Resources: http://bit.ly/visualthinker

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  • Mindjet bridges the gap between ideas and execution. Providing tools that help teams brainstorm, organize their ideas and plans and then act on initiatives, we have a potentially broad competitive set. Yet, content providers like Box and Yammer have featured our integrations because of the valuable content we provide them.
  • Mindjet bridges the gap between ideas and execution. Providing tools that help teams brainstorm, organize their ideas and plans and then act on initiatives, we have a potentially broad competitive set. Yet, content providers like Box and Yammer have featured our integrations because of the valuable content we provide them.
  • CCA Design MBA Talk - Jascha Kaykas-Wolff - @kaykas - @mindjet

    1. 1. Agenda •The Innovation & Productivity Problem •Introduction To Mindjet •Why Care About Visual Thinking? •Agile: Connecting Vision to Action
    2. 2. 96% Less Slides
    3. 3. Jascha Kaykas-Wolff CMO, Mindjet jascha@mindjet.com @kaykas fb.me/kaykas linkedin.com/in/kaykas marketingiteration.com
    4. 4. The Productivity & Innovation Problem
    5. 5. The Opportunity & Challenges
    6. 6. The Opportunity & Challenges
    7. 7. The Market Landscape
    8. 8. Who Is Mindjet?
    9. 9. MINDMAPPING
    10. 10. MINDMAPPING
    11. 11. MINDJET HISTORY Accelerate Business Model Shift Subscription 1,000,000 Mobile Users Begin Business Model Shift Subscription 600,000 Paid Users 2,000,000 Paid Users 1,000,000 Paid Users Innovation Management Mobile MindMapping Extended To Cloud Project Managment Teams
    12. 12. INNOVATION MANAGEMENT
    13. 13. MINDJET OVERVIEW
    14. 14. Why Care?
    15. 15. Why Care? Visual Thinking Drives Results Organizes Information Easily Gives Context to Relationships Provides Clarity
    16. 16. Why Care? Visual Thinking Drives Results Almost 50% of your brain is focused on visual processing. And that’s according to research by David Van Essen. That’s a large part of your brain power going towards extracting information about the world with your eyes. People following directions with text and illustrations do 323% better than people following directions without illustrations. W. Howard Levie and Richard Lentz reviewed the results of 55 experiments and found this to be true. It’s no wonder that countries all around the world use simple images on sign posts to help motorists find their way.
    17. 17. Why Care? Visual Thinking Drives Results Teams collaborating on a project use 10% less mental resources and are a whole 8% more productive when using visualization tools. Not just as individuals, but also as teams! You can read about it in more detail here. If information is displayed visually, individuals are 17% more productive and need to use 20% less mental resources. Our own scientific study, carried out by Mindlab International at The Sussex Innovation Centre, compared how office workers manage data with both traditional and visual software. As we suspected, integrating visualisation into the way we manage and process information increases how efficient we are.
    18. 18. Why Care? Visual Thinking Drives Results Project management efficiency improved by 20%; better view into project information; improved online collaboration among project stakeholders. “We have identified time savings of about 20% so far in our Management and Project Management team, resulting in huge operating costs savings. Mindjet enables us to collect information and share it with all parties involved.” I would estimate that our Project meeting times have been reduced by 40 to 60 percent. And because all the thinking going on is being captured in real-time in the interface, everything we do is completely documented by the end of the meeting.
    19. 19. Why Care? Visual Thinking Drives Results Con Ed's mind map was recognized not only as critical artifact coming out of the 9/11 disaster, but one that included an aesthetic component as well. In November 2011, David Hill presented the map to New York's Museum of Modern Art (MOMA), where it now resides in its collection.
    20. 20. Connecting Visual Thinking To Operating
    21. 21. @kaykas BUYER’S JOURNEY Awareness Consideration Retention SALES & MARKETING FUNNEL Case Study: Strategy + Operations
    22. 22. @kaykas Case Study: Strategy + Operations SMASH THE WATERMELON
    23. 23. @kaykas Case Study: Strategy + Operations SMASH THE WATERMELON
    24. 24. Case Study: Strategy + Operations 29
    25. 25. Case Study: Strategy + Operations Agile Marketing Manifesto
    26. 26. Case Marketing Programs GTM -Study: Strategy + Operations Strategy = Actual
    27. 27. Case Marketing Programs GTM -Study: Strategy + Operations Clear communication of what is happening
    28. 28. @kaykas Case Study: Strategy + Operations • Create engaging content • Pay to promote it • Extend reach with tags/likes/shares • Increase traffic back to blog Awareness
    29. 29. @kaykas Case Study: Strategy + Operations • 420% Increase in blog traffic • 300% Increase in Facebook views • 1200 Likes • Over 800 Shares • 1320% Increase in reach* • 3100% Increase in impressions* *Isolated effect of social advertising Awareness
    30. 30. Takeaways
    31. 31. Take Aways •The skills you are learning and refining here should be cherished, nurtured and shared. •Traditional business processes don’t work. Consider agile methods, the missing link between visual planning and execution. •Businesses are trying to develop processes to innovate. Visually driven processes will win. They connect the Path, The Rider & The Elephant.

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