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Adapting your message to your audience
Adapting your message to your audience
Adapting your message to your audience
Adapting your message to your audience
Adapting your message to your audience
Adapting your message to your audience
Adapting your message to your audience
Adapting your message to your audience
Adapting your message to your audience
Adapting your message to your audience
Adapting your message to your audience
Adapting your message to your audience
Adapting your message to your audience
Adapting your message to your audience
Adapting your message to your audience
Adapting your message to your audience
Adapting your message to your audience
Adapting your message to your audience
Adapting your message to your audience
Adapting your message to your audience
Adapting your message to your audience
Adapting your message to your audience
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Adapting your message to your audience

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Transcript

  • 1. Melinda Patria Nena Tabucao Kay Hanalee Villanueva Joyce Coritana
  • 2. Who is my AUDIENCE?
  • 3. •Makes decision •Decides whether to accept your recommendation •Acts on the basis of your message
  • 4. implement comment
  • 5. •Receive the message first •Sometimes tells you to write the message
  • 6. •Has the power to your message
  • 7. •Has political, social or economic power •may base future actions
  • 8. Why is my AUDIENCE so IMPORTANT?
  • 9. Purpose Information Audience Benefits Objections Context
  • 10. Audience and the Communication Process
  • 11. Reality *Transmission trough a Channel *Feedback Stimulus *Perception *Interpretation *Choice/Selection *Encoding *Decoding ALex *Perception *Interpretation *Choice/Selection *Encoding Barbara
  • 12. •Channel Overload•Information Overload
  • 13. What do I need to know about my AUDIENCE?
  • 14. Analyzing individuals and members of group • Knowledge • Demographic Factors • Personality •Values and Beliefs •Past Behavior
  • 15. Analyzing people in organizations • Discourse Community • Organization’s Culture
  • 16. What do I do with my Analysis?
  • 17. • Strategy • Organization • Style • Document Design • Photographs and Visuals
  • 18. What if my Audience have different needs?
  • 19. • Content and choice details • Organization • Level of Formality • Use of Technical Terms and Theory
  • 20. How do I reach my Audience?
  • 21. • Speed • Accuracy of Transmission • Cost • Number of messages carried • Number of people reached • Efficiency • Ability to promote goodwill
  • 22. Thank You!

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