Web Analytics for Student Services

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    Web Analytics for Student Services - Presentation Transcript

    1. Dennis Long, Lake Washington Technical College Jack Huls, Peninsula College Clint Gabbard, Walla Walla Community College Kayeri Akweks, State Board for Community and Technical Colleges
      • Inquiry, Application, Contact Management,
      • Communications and Process Tracking
      • using current No or Low Cost Data
      • Management tools and software
      • Student Services Conference
      • April 10, 2008
    2.  
    3.  
    4.  
      • For every email, phone, and other requests for college information LWTC responds with a mailing within 24 hours. This mailing consists of:
            • A cover letter describing our pleasure with their interest, contact information for different components of the college, a call to action, and application materials
            • A general brochure of the college
            • A “family” of program sheets that address the inquirers request
            • A class schedule
            • Scholarship information
    5. Inquiry Management Flow Chart INQUIRY PHONE IN PERSON WEB SMS SD5030 INITIAL LETTER APPLICATION NO STUDENT DEVELOPMENT LETTER NO YES YES FINANCIAL AID LETTER YES NO STUDENT LIFE LETTER YES NO CALL CAMPAIGNS YES APPLICATION ADMISSION INITIAL LETTER REGISTRATION NO YES E-MAIL #1 NO E-MAIL #2 NO E-MAIL #3 NO CALL CAMPAIGNS YES YES YES YES REGISTRATION
    6. Every request enters the following communication track:
        • Inquiries, including contact information, added daily to master spreadsheet in public folders so faculty can make email or phone contact
        • 24 hours after initial contact - packet mentioned above sent
        • 6 days after initial contact - a letter regarding student development support, including assessment, advising, and special programs sent
        • 20 days after initial contact - In-depth financial aid information sent
        • 27 days after initial contact - student activities information sent
    7. Same day e-mail to faculty
      • Updated Program Inquiries have been placed in Public Folders.
      • Instructions
      • Simply click on this link ( outlook://Public Folders/All Public Folders/Admissions & Registration/Program Inquiries/ ) and you will reach the spreadsheets.  Open one of the spreadsheets in this file, click on one of the highlighted columns, and pull down the menu for your program by either program code or program title. We are running this information for 4 consecutive quarters.  Each spreadsheet has two tabs at the bottom; one for Inquiries and one for Applicants. These lists are cumulative.  Students are added to the lists on a daily basis. Once a student registers for classes they are automatically removed from the list.  If you find a student who has registered on your list please let me know.
      • If don’t have access to Public Folders we would be happy to email you a copy of your program inquiries.  If you have questions or have trouble accessing the files please l
    8. Web based & E-mail communications Info@lwtc.edu Admissions@lwtc.edu Advisor@lwtc.edu www.lwtc.edu, Who's next Incoming Message Accounts are monitored daily with message notices going directly to owner(s)
      • Reply to message as appropriate,
      • e-mail plus;
      • Hard copy,
      • links to information and/or service
      Add to Inquiry Data base if new contact Follow up campaigns, see communications pipeline Forward to Faculty as new inquiry if appropriate, include information as to what information have been sent/shared If current student follow up as appropriate Who’s Next Appointment system follow-up Run management report on all appointments and drop-in meeting with Student development staff Send follow-up message asking if there are other questions of additional information / services that they would like to receive Respond to reply as appropriate
      • Enrollment services
      • Run report daily for mailing of materials
      • Mailing sent including info re: advising
    9. Enrollment Management on a Tight Budget
      • Map out the process and outcomes desired
      • Involve lots of areas of the campus in developing the processes
      • Remain flexible as timeline start to become shorter
      • Use your data to redirect efforts and resources
    10. MYPC
    11. Personalize it
    12. Student Profile Information
    13. Registration Notification
      • There are many important factors that you need when you choose the college that is best for you. Knowing what you want and need is crucial to making a good decision.
      • Why Peninsula College?
      • If you are looking for a small, intimate college that offers challenging classes, dedicated faculty, and amazing undergraduate
      • research opportunities that are often only available at the junior and senior years of university study, then Peninsula College
      • may be just the right choice for you.
      • If you are looking to train for a profession, our professional and technical programs can help to prepare you to enter the workforce after just one 
      • or two years. In some cases, the training time is even shorter. And, depending on the program, you can earn a college degree, a certificate, or both.
      • But perhaps one of the most important reasons for choosing Peninsula College is financial. You can accomplish your objectives, whether it be a
      • degree or a certificate, for a fraction of the amount it would cost at a four-year college or university. And if you're from out-of-state, you pay just
      • slightly more than an in-state student. In today's expensive world, that's a real bargain!
      • Consider Our Assets:
      • A long-standing tradition of academic excellence.
      • An emphasis on university transfer courses and degrees that smoothes the way toward your bachelor's degree.
      • Professional and technical programs that are based local as well as national employment needs.
      • Tuition that is a fraction of what you would normally expect to pay - and a Financial Aid Office that is available to assist eligible students.
      • Excellent student support services that are free to all of our students, including academic advising, tutoring, computer labs, and career information.
      • A weekly Studium Generale lecture and performance series that brings a variety of speakers, performers, and writers to campus from all over the United States and Canada.
      • We will continue to keep in touch with you from time-to-time.  Do not hesitate to contact us if we can answer any of your questions personally.
      • You can reach us at 360-452-9277 or 1-877-452-9277 (Washington State Only) or at [email_address] .
      • Links:
      • MyPC
      • Apply for Admissions
      • Learn about Financial Aid
      • Next Time: Message from the President Unsubscribe
      • • Mark as Read   • Send to a friend
      Email Communications direct to the prospective student Seamless Automation Variety of content & links to important information Email address for direct communication
    14. Personal Portal Page
    15. Statistics Monthly Snap Shot
    16. New Registrations 2008
    17. Web Statistics
    18. Web Statistics Monthly History
    19. Web Statistics Days of the Week
    20. How Did You Hear
    21. What are the top 10 interests? Understanding the areas of interest students choose allows the institution to focus on enhancing systems of delivery in those areas.
      • TOP 10 Academic Choices
      • AA Degree
      • Nursing
      • Associates in Business
      • Business Administration
      • Medical Assistant
      • Early Childhood/Chemical Dependency/AS Degree
      • Computer Applications Technology
      • Criminal Justice/Multimedia Communications
      • Massage Therapy
      • IT Systems Administration
    22. Enrollment Report Fall Quarters
      • 47% of all prospects who hit MyPc enrolled
      • 63% Of all verified students enrolled
    23. Ed Plans Student Login
    24. Initial Plan Creation Page
    25. Course Planning screen
    26. Course planning screen after importing course sequence
    27. Advisor/ Administrator menu
    28. Advisee Plan Search screen FERPA blocked FERPA blocked
    29. Ed Plans submission report screen
    30. Projected Enrollment screen
    31. Advisee Plan adherence screen FERPA blocked FERPA blocked
    32. Ed Plans Current Functionality
      • One click current course availability
      • Multiple plan development capability
      • Test score exposure with login to Ed Plans system
      • Sequence import in pre-defined 2 year sequence for 2 year degrees & 1 year for certificates
      • Movement of courses with drop down menus
      • Pre requisite exposure
      • Individual course categorization by student
      • Degree worksheet exposure
      • Exposure of current major/ intent
      • Administrative reports
        • Plan compliance report
        • Enrollment report v 1.0
        • Advisee plan report by advisor
      • Generic logins available on limited basis
      • Business rule filtering available
      • Architected in re-hosted dot-net environment
      • Integrated with CIS SMS Golden Image degree audit information
      • Save & Exit without submission option
      • Transcript import/ integration with SMS system
    33. Ed Plans Enhancement Wish List
      • One click registration
      • Multiple plan development capability with “active” plan status identified for enrollment forecasting
      • Integration of test scores at time of sequence import
      • Sequence import in multi year format (Ft; Pt; Qtr block etc)
      • Drag & Drop course selection/ movement
      • Pre-requisite checking integration
      • Auto categorization of courses related to degree audit logic
      • Integration with degree audit
      • Major intent change capability
      • Administrative reporting
        • Progress to degree by intent code, population etc
        • Report builder- web interface for filtering of information/ data extraction
        • Enrollment management reporting with forecasting based on historical data and integrated logarithm in development
      • Public SIM college interface/ skin
      • Access to high school transcripts for integration with High school programs/ systems
      • Access to and integration with CCbenefits data/ other economic labor market information
      • Enhanced usability i.e.: look, feel, flow, graphics
      • Integrating careers to majors to programs feature
      • Integrating w/financial aid systems to monitor student progress
      • ADA Accessibility
      • Hotlinks to advisor email
      • Data validation to 4yr or other transfer institution
      • Integrate transcript into course sequencing/ population process
      • Single sign on authentication with other suite of online advising tools
      • Flexibility around business processes (ability to use business rules as appropriate within institutional climate, staffing and systems)
      • Advisor access to create or revise plans upon submission
    34. QUESTIONS??? Dennis Long, Lake Washington Technical College, [email_address] Jack Huls, Peninsula College, [email_address] Clint Gabbard, Walla Walla Community College, [email_address] Kayeri Akweks, State Board for Community and Technical Colleges, [email_address]

    + Kayeri AkweksKayeri Akweks, 2 years ago

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