1. Public Opinion
-Public Opinion
Generic term for what the
majority of the public may believe
about an issue—can be very
misleading as a majority may
represent only 51%
-Often misleading
4. Measuring Opinion
-Public Opinion Polls
-Random Samples
-poll methods where attempts are
made to include a wide segment of
the population in the poll
-Effects of Polls
5. Measuring Opinion
-Public Opinion Polls
-Random Samples
-poll methods where attempts are
made to include a wide segment of
the population in the poll
-Effects of Polls
6. Measuring Opinion
-Public Opinion Polls
-Random Samples
-poll methods where attempts are
made to include a wide segment of
the population in the poll
-Effects of Polls
7. Interest Groups
-Interest Groups
-a group of people who have similar
interests or concerns about an
issue
-Bias
-term that refers to a one-sided
opinion on an issue
-Impartial
-having no opinion on an issue
8. Types of Groups
-Economic Groups
Business Organizations
Professional Associations
Labor Unions
-Particular Groups of People
Ethnic
Age
Sex
-Particular Causes
9. Types of Groups
-Economic Groups
Business Organizations
Professional Associations
Labor Unions
-Particular Groups of People
Ethnic
Age
Sex
-Particular Causes
10. Types of Groups
-Economic Groups
Business Organizations
Professional Associations
Labor Unions
-Particular Groups of People
Ethnic
Age
Sex
-Particular Causes
11. Types of Groups
-Economic Groups
Business Organizations
Professional Associations
Labor Unions
-Particular Groups of People
Ethnic
Age
Sex
-Particular Causes
12. Lobbying
-Lobbying
-the act of trying to influence
people on behalf of an interest
group
-Functions of Interest Groups
Information
Represent their members
support certain candidates
-Lobbyists work at all levels of
government
13. Regulation of Lobbying
-Past activities of lobbyists have
been questionable
-government regulation
-stop bribery
-special interest groups
-reporting lobbying activities
-effects of Lobbying
