Xmedia

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A presentation explaining the benefits of cross-media publishing.

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Xmedia

  1. 1. Technical Concept January 1998 docuware GmbH www.docuware.de Chart 1
  2. 2. Contents Challenge Realization/ Production Aim Realization/ Publication Communication Benefits Requirements Communication Costs/Savings Channels Tasks Example docuware GmbH www.docuware.de Chart 2
  3. 3. Challenge How to survive the 21st Century • Information is an increasingly critical competitive factor in the emerging global marketplace • Your information is one of your most valuable assets •The maximization of the return on these assets can give your company a competitive edge docuware GmbH www.docuware.de Chart 3
  4. 4. Aim Maximize your information assets •The maximization of your information assets requires a strategy that enables the adaptation and repackaging of the same information for multiple target audiences. •This strategy should utilize the current technologies to produce a single-source, cross-media communications system that optimizes the production, publication and presentation of your information docuware GmbH www.docuware.de Chart 4
  5. 5. Communications Target audiencesRequirements • Directors/Management • Internal Media • External Media • Global Leadership Team • Customers • Business Partners • Personnel • The Public docuware GmbH www.docuware.de Chart 5
  6. 6. Communications Packaging, publication & presentation CONTENT TRANSPORT DELIVERY PRESENTATION MEDIUM MEDIUMChannels •Text •Paper •Personal •Personal •Graphics •Diskette •Post •Paper •Animation •Videotape •Telecomms •Audio/visual •Video •CD-ROM •Broadcast • Sound •Internet •Interactivity docuware GmbH www.docuware.de Chart 6
  7. 7. Tasks Laying the foundations • Define communications requirements • Define single-source production system requirements • Implement single-source production system • Catalogue & process information content for single-source storage • Retrieve & process appropriate content for selected media • Package content for delivery & presentation docuware GmbH www.docuware.de Chart 7
  8. 8. Realization/Production Building the products Offline Electronic Media •Text Processing Online Electronic •Graphics Processing Media •Video/Audio •Text Processing Processing •Graphics Processing •Programming •Video/Audio •Testing Marketing Processing •Programming Dept. •Testing Print Medium •Text Processing •Graphics Processing •Page Layout •Document Generation Communications Development Dept. Dept. docuware GmbH www.docuware.de Chart 8
  9. 9. PresentationRealization/ Presenting the products docuware GmbH www.docuware.de Chart 9
  10. 10. Benifits Good news for all Company: •Reduced production time/costs •Reduced publication time/cost •Reduced update time/costs •Increased leverage of existing information assets •Enhanced customer feedback •Enhanced corporate profile Target Group: •Expanded information sources •Reduced publication/update time •Increased personal control over retrieval & presentation •Enhanced communication for support docuware GmbH www.docuware.de Chart 10
  11. 11. Return on investmentCosts/Saving English German Others Writing/updating Translating Version1 Editing Production 4 + 4 worksteps = 8 Version2 4 + 4 worksteps = 8s Version1 4 + 2 worksteps = 6 = 30% less work 4 worksteps Version2 = 50% less work docuware GmbH www.docuware.de Chart 11
  12. 12. Example docuware GmbH www.docuware.de Chart 12

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