Your SlideShare is downloading. ×
0
Team 2 - Krave (Block 2)
Team 2 - Krave (Block 2)
Team 2 - Krave (Block 2)
Team 2 - Krave (Block 2)
Team 2 - Krave (Block 2)
Team 2 - Krave (Block 2)
Team 2 - Krave (Block 2)
Team 2 - Krave (Block 2)
Team 2 - Krave (Block 2)
Team 2 - Krave (Block 2)
Team 2 - Krave (Block 2)
Team 2 - Krave (Block 2)
Team 2 - Krave (Block 2)
Team 2 - Krave (Block 2)
Upcoming SlideShare
Loading in...5
×

Thanks for flagging this SlideShare!

Oops! An error has occurred.

×
Saving this for later? Get the SlideShare app to save on your phone or tablet. Read anywhere, anytime – even offline.
Text the download link to your phone
Standard text messaging rates apply

Team 2 - Krave (Block 2)

543

Published on

0 Comments
1 Like
Statistics
Notes
  • Be the first to comment

No Downloads
Views
Total Views
543
On Slideshare
0
From Embeds
0
Number of Embeds
0
Actions
Shares
0
Downloads
0
Comments
0
Likes
1
Embeds 0
No embeds

Report content
Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
No notes for slide

Transcript

  • 1. KRAVEJERKY<br />September 22nd, 2011<br />Advanced Entrepreneurship<br />
  • 2. What we thought? <br />
  • 3. KRAVE CANVAS SUMMARY<br />Key Activities<br /><ul><li>New distribution channels
  • 4. In-store demos
  • 5. Formal customer support</li></ul>service<br />- Social media leverage<br />Key Partners<br />-Transactions: Paypal, Visa, Mastercard<br /><ul><li>Channel to Consumer: HSN, Safeway, </li></ul>Flash sale sites (Woot, Joss & Main, Fab)<br /><ul><li>Public Relations Firm - GlodowNead</li></ul>Value Prop<br /><ul><li>Unique package
  • 6. Quality of meat
  • 7. Health benefits of jerky</li></ul>-Snack taste (✔)<br />Cust. Relations<br /><ul><li>Branding
  • 8. Customer education
  • 9. In-store demo
  • 10. Frequent buyer program</li></ul>Cust. Segments<br /><ul><li>Athletes (✔)
  • 11. Gourmet food enthusiasts
  • 12. Purposeful eaters (✔)
  • 13. Vegetarian Jerky</li></ul>- Female segment (✔)<br />Cost Structure<br /><ul><li>Slotting Fees
  • 14. Temporary price reduction,</li></ul>Scan based discount<br /><ul><li>In-store demo
  • 15. $19m target market</li></ul>Key Resources<br /><ul><li> Direct to store delivery
  • 16. National distribution</li></ul>Channels<br /><ul><li>Direct to consumer – web
  • 17. Vending machines
  • 18. Specialty stores (Cost Plus)
  • 19. Supermarkets
  • 20. Krave Jerky Stores
  • 21. Kiosks </li></ul>Revenue Stream<br /><ul><li>$5.95</li></li></ul><li>What did we do?<br />We connected with our Four Advisors<br />Gina Bianchini<br />Ron Seigel<br />Adam Tachner (in process)<br />Ravi Belani<br />…. who assisted us in designing and interpreting the following work.<br />
  • 22. What we did, cont.<br />Who is our KRAVE Customer? <br />Jon and team tasted and surveyed 50 people.<br />
  • 23. The ResultsWho is our Customer<br />
  • 24. The Results<br />
  • 25. Validation of Value Proposition<br />Does the customer agree with our Value Proposition?<br />Krave surveyed 100 jerky buyers who have tasted Krave Jerky to test our value proposition hypothesis.<br />
  • 26. What about our Value Proposition?<br />
  • 27. Key Learning's & Takeaways <br />Most people surveyed are not regular jerky eaters – yet after tasting<br />Krave will consider becoming regular users. Therefore figuring out<br /> how to get the product into the mouths of new customers is KEY.<br />2. Some/most people believe jerky is healthy - doesn't seem to be a <br /> hot button.<br />3. Nutritional ingredients a key differentiator.<br />Taste and texture seem to be a driver of quality perception <br /> and consumption.<br />Flavor is the main driver. <br />Focus channel roll-out to support these customer drivers.<br />
  • 28. SEGWAY TO CHANNEL STRATEGY<br />
  • 29. AND NOT<br />THE ART OF MARKET RE-SEGMENTATION<br />
  • 30. What’s Next?<br />DEN Kiosk<br />OAK Kiosk<br />Ferry Building Retail Concept<br />
  • 31. KRAVE JERKY<br />Thank-you!<br />And …. try a bag of jerky today. <br />

×